“The Spartan Theory” Part3, Chapter 42
Chapters Link: http://www.s-world.biz/TST
"American Butterfly"
Dear Diary – 16th April to?? May 9th 2012
"Einstein Says......."(First Draught)

9.50 pm Monday 16th April 2012 Dear Mr. Farsi, Mr. Chavance & “The Corniche Group”

Dear Tanya

Where do I start I wonder? I guess with the title of this chapter, “Einstein Says…”

Until August last year, all I knew of Einstein was “big hair”, “clever bloke”, and I’d probably known that he wrote the equation E=MC2, I really can’t remember. I can remember not knowing what the “C” stood for, and being surprised that it was “The Speed of Light”, which in my eyes made the equation cool and interesting.

Since then I’ve done some research which I’ll not get into right now, rather cut to the chaise about the title.

Einstein says: “If you can’t explain something simply enough you don’t know enough about it”

Alongside: “You do not really understand something unless you can explain it to your Grandmother”
&: “It should be possible to explain the laws of physics to a barmaid”.

You are neither a bar maid or my grandmother, however to the best of my knowledge you do not have expert knowledge of economics & business structures, and so the premise would be, if I can’t explain the economics and business structures of the “American Butterfly” project/thesis to you, I don’t know enough about it.

Just over a year ago, I called you in a rather excitable manor exclaiming I had made a new economic theory, which now is better described as an economic science. You kindly gave me the email address of someone senior with your group; I wrote a draught letter, now found within chapter 2 but I chose not to send it until I had worked out some of the details. As it turned out, there was a lot of detail to work out, soon after the direction of my work steered itself towards, Google then facebook followed by Greece, then the USA until 49 chapters later on the 14th February this year, it came full circle. As a result chapters 36, 37, 38, 39, 1, 2, 55, 56, were written specifically for “The Corniche Group”.

Chapter 56 “American Butterfly V: 002” was to be the outline of the presentation, the previous chapters being the workings of it. However last week after writing the section “PQS Actual” which explained the financial process, it became clear to me that I needed to rip up chapter 56 and start again, building the presentation around the section, in a similar fashion maybe to Barcelona building their team around Lionel Messi.

Further to this, on review I was not happy with how I was presenting the work. “American Butterfly” is not traditionally academic, its workings not influenced or an extension to university based teachings, myself attempting to present the full work in a “highbrow” manor akin to government report, or a business plan made by a collection of academics is proving far too time consuming and seems a little false. So instead of writing in such a style I am going to attempt to write it in a simple manner that can be understood by all.

To use another analogy instead of myself presenting a complete song ready for release by a record company, I come with the outlines of a song with an amazing chorus looking for the band, I can’t play the guitar, but I can hum the tune and let the guitarist improvise and add to the song. One may consider the man or woman within your group most knowledgeable on properly development and urban planning as that guitarist, with the IT expert on keyboards, energy on drums, philanthropy on bass & Mr. Farsi as front man (should he wish) and/or the producer.
Alongside the band are some session musicians in the form of: Football, film, Middle East affairs, law, healthcare, education, science and of course “the saving of lives”, all managed presumably by Mr. Chavance and team Corniche.

Your roll would be as the A&R woman, the talent spotter, one needs no training is this, my ex wife Kate was an A&R woman, she did not go to A&R School, all be it she is a bright girl, double first from Cambridge in her sizable experience bag. Kate spotted the song Wannabe, by a song writer she knew and brought it to the manager of the Spice Girls, later she helped Ronan Keating with the song that won an Ivor Novello Award, and Ronan publically dedicated the song to her, being one pinnacle of her many achievements. One does not have to have qualifications to be the A&R scout; rather one just needs to spot a good thing when they see it, then have the ware with all to suggest it to another.

However I appreciate everyone has much going on in their lives and time is precious, by the time this chapter is finished it will be 80 pages or so, maybe more. So right now I need to un-ashamedly pander to both your ego and conscience in an attempt to ask you for your precious time, in light of reading the rest of this chapter, as such I will make 4 simple points that I hope will make you feel it is worth your time. My aim is to get you to the beginning of page 16, from which there is no going back.

1. This chapter is for you and dedicated to you, within a book of sorts, this may well be the first time someone has written you into a book, especially as a lead character.
2. If your group appreciate the work and benefit from it, they will be grateful, as will I.
3. You have the opportunity to do great good
4. If I am correct, in a thousand years time you people will still be talking about you.

The last statement may sound a little crazy, to this I’ll quote the last line from Apple’s 1997 turn around “Think Different” campaign:

“It is only those crazy enough to think they can change the world that can.”

Or if you prefer Margaret Mead’s:

"Never doubt that a small group of committed citizens can change the world. Indeed, it is the only thing that ever has”

1. 25 pm Tuesday, Wednesday, Thursday 17th to 19th April 2012

Hi Tanya, I spent the morning re working last night’s work, and I feel confident that I may have your attention for a few more pages, which I will endeavor to make concise, so as to further retain your interest.

As mentioned, I am trying to simply explain the economics and business structures of this thesis. A good place to start would be with its name, or names, as it has four.

1. S-World / businessbook is the name of the main product & business network, all relevant work is found on www.s-world.biz all chapters www.s-world.biz/TST

2. “The Spartan Theory” was originally written between the 4th and 26th of April 2011, all that has been written since is the detail. It is currently in 3 parts “S-World”, “Sparta Rises Again” & “American Butterfly”

3. EEE stands for the “Ecological Experience Economy”, which is the name for the economic theory, an extension to the current Experience Economy.

4. “American Butterfly” is the science, network, business plan and economics applied to the USA. The word “butterfly” is in respect of “the butterfly effect” or my interpretation: “the beautiful butterfly effect” circular events made from action and reaction

For now we are mainly concentrating on “American Butterfly”, in essence a solution to America’s current and future financial problems.

“American Butterfly”

To find a solution one first needs to understand the problem. The popular reported problem is over borrowing by US, other Western governments and their citizens, this certainly was a trigger. However the current problem is “confidence”. The chief economists and bankers in the USA have no confidence in the future due to Medicaid, Medicare & Social Security payments. (The US equivalent of the National Health Service and government pensions)

In 2010 these liabilities (payments that need to be paid) cost about $1.5 trillion; the USA received $2.2 Trillion in tax revenue, leaving $700 Billion for all the rest of its commitments, which cost a further $2.2 Trillion, resulting in a loss of about $1.5 Trillion, which needed to be borrowed to balance the books.

It’s an election year in the USA and as such there is not a lot of talk about austerity. However next term austerity will be introduced, as the large tax cuts President Bush made just before 9/11 are due to end, as such whichever party is in power need not make a policy to increase tax, rather make no policy to extend the tax cuts in full.

Since the beginning of the 20th century governments have calculated both growth and stagnation in their economies. In general the USA has seen steady growth for about 10 years, then a recession for a year or so, followed by more growth. So considering histories, many presume the stagnation will end in due course. If so the US would increase its tax income by about $500 billion, so lowering the need to borrow to about $1Trillion.

If one considers the USA austerity policy in terms of not necessarily lowering this figure, rather not increasing it. $1 Trillion a year, at an interest rate of say 3% would mean an increase in cost to the USA of $30 Billion each year.

Over the last 10 years despite 4 years of relative stagnation, if we factor in inflation and currency values, all the businesses in the USA increased their sales by an average of 1.8% each year. Last year all the US businesses generated $15,294 Trillion, 1.8% of that figures equals $275 Billion, a typical growth time tax yield is 18%, as such on average the US federal government in business terms makes an extra $50 Billion each year.

So if the USA austerity measures manage to keep borrowing at $1Trillion incurring a $30Billion expense, whist increasing its tax yield by $50 Billion, effectively year on year the US will be $20Billion better off. So one could rightly ask, why are the economists saying there is a problem, why is there no confidence?

The problem is that in about 10 to15 years time, due to an increasing aging population, the increasing cost of medical technology and pharmaceutical bills, Medicaid, Medicare & Social Security costs, are going to double, as such the idea that the USA austerity measures can freeze borrowing at $1 Trillion a year is not possible, as in 10 to 15 years an extra $1.5 Trillion is required, which if borrowed at 3% would add an additional $45 Billion, resulting in the USA making an effective loss. This loss in academic terms is called an increase in Public Debt vs. GDP (Gross Domestic Product). This ratio is the yardstick for economic success or failure.

Here is a graphic that sums it up nicely, the light blue dotted line representing the CBO’s (Congressional Budget Office’s) predicted scenario, the dark blue representing their politically toxic austerity recommendation.



Politically toxic as any government that enacted a decrease in Medicare & Social Security spending would effectively be breaking the law. The law says they can increase taxes to pay for it, but they can’t decrease payments, as Medicare & Social Security are for all intents and purposes pension retirement plans. In essence US Citizens have been forced to pay a considerable amount of money into a pension plan all their lives, only to find, the pension company has poorly invested the money and is going bust.

Where was the money invested?

It was invested into itself: The USA total debt is $15,670 Trillion, however the USA public debt (owed to countries, banks and private investors) is only about $11 Trillion. The balance of about $5 Trillion is the pension fund spent on wars and the like. An interesting website to look at is the USA debt clock: http://www.usdebtclock.org/ at the bottom it really spells out the trouble the USA has with Medicare:

Medicare Liability = $82 Trillion, Prescription Drug Liability = $21 Trillion and climbing. Social security however is only $16 Trillion, which sounds like a lot, but in comparison to the combined medical liabilities it’s close to insignificant. Solve the medical problems and all else will fall nicely into place.

In 2007 Ben Bernanke, Chair of the Federal Reserve was asked: How urgently should the U.S. put plans in place to address its budget challenges? His reply: "The longer we wait, the more severe, the more draconian, the more difficult the objectives are going to be. I think the right time to start was about 10 years ago…… Now it’s 2012 and its crunch time,

So what is the solution?

The American Butterfly solution is simple enough in theory. It’s only a matter of time before there is an on and offline trade goods and services network as popular as facebook’s social network. In the new era of the communications age, no one can stop this, all one can do it try to get there first and use the money responsibly. Whoever owns the network will have more power that any financial institution.

If that network were to levee a 2% or 3% charge per trade and make a sophisticated plan to amongst other ideals cover the USA Medicare and prescription drugs liabilities, it will be doing great service to the USA. As such could ask for a few legislative concessions, which if given would guarantee success. Two concessions are currently put forward.

Firstly a relaxation of property development zoning conditions, including the ability to rezone farmland for residential and commercial purposes. You may wonder what that has to do with a trade goods and services network, in many ways it has everything to do with it; all will be revealed in good time.

For now rather consider the opportunities, of effectively building what you want, where you want without obstruction. I’ve done some research and whilst I’m not an expert, just the hummer of the tune, I’m sure in terms of Urban Planning and Property Development, it’s a gigantic commercial advantage, I’m not however sure just how gigantic it is, hence the need for an expert or experts on the team, within the proverbial band.

Secondly we desire corporate tax exceptions for all that use the networks financial software, this may at first seem like a big request, however if you go back to the USA debt clock and look in the top right corner, you will see corporate tax accounts for less that 8% of the US federal tax yield, under 4% of all tax revenues. It makes little money and many argue it is a deterrent to making profit; certainly it encourages both tax avoidance and evasion, which in turn lowers returns on the more profitable payroll & Income taxes.

The corporate tax scenario is what I call “a circular event” influenced by my interpretation of “The Butterfly Effect”, in essence analyzing the cause and effect of one action, on another, then another, looking for a path that leads back to and enhances the initial event or transaction. In this scenario: The network takes care of the US Medical bills, in exchange the USA offers corporate tax exception to companies on the network, so more companies join the network, as such, the network makes more money and can afford to pay for the US Medical bills.

Whilst fossil fuel dependence is rarely mentioned as an economic threat by the CBO and leading US economists, it is however for all intents and purposes an equal or greater threat, initially as global usage increases so will its price, as the stocks start to deplete its price will rise again, and when its gone its gone. Talk of nuclear fusion is a gamble; the process of sustained large investment in solar and other alternate energy sources needs to start immediately.

If an equal investment to that needed for the Medical liabilities was invested into alternate energy, and electronic cars were popularized by the latter half of the 2030’s or at worst the mid 2040’s there would be enough power to run the world, and indeed generate enormous income, enough income to pay for the Medical facilities, not just in the USA but across the globe, if the rest of the world follow the economics that is.

An initiative to cover the USA’s medical bills will see immense love from their government and will of course be popular with the people, its popularity however tainted by need for it in the first place. Green energy however not only solves economic problems, it also solves Global Warming, and as such the initiative will gain public support on mass. As such a second circular event intertwines with the first:

The network takes care of the building Solar Arrays, in exchange the global public see benefit from buying from brands and companies on the network, so companies on the network make more money, as does the network itself, thus increasing its ability to build more solar arrays and hospitals.
Here is a graphic that highlights the continuous circles,

11. 29 pm Thursday 19th April 2012

Hi Tanya, whist it’s taken considerable time to compose the last five pages, It’s been well worth it, the graphic I made above paying respect to “The Butterfly Effect” making a signature picture for “American Butterfly”.
I started to make another, that incorporated the many details, actions and reactions of the inner working of the network, on top of the complex of “Butterfly Effect” image shown below, this however requires a group effort, given the opportunity the first thing I wish to do with “Team Corniche”, is make a huge blow up of the below image and have everyone start sticking post it notes on it, looking for other circular events, one such event pertaining to a suppliers network will be displayed shortly.

In 2009 at my team’s regular workshops with the “En Lighten” braining group, we used this method to inspire “The facebook Gifts Application”. A simple option added to facebook’s happy birthday reminder, offering a gift service and the further option via a year planner to automatically send gifts.

One can see the prototype via this link http://www.s-world.tv/Facebook/home.html which is well worth following as it demonstrates how, given a competent supplier network one simple idea, generates much profit. All who have seen it said they love it and would use it, as such due to its popularity it opens the door to facebook, or whoever makes the application to open a full e-commerce service, “facebook gifts plus”, the combined concepts are currently forecast to generate 7.7% of 2018 profits. However the “S-World Virtual Business Network” eclipses such figures at 22%.

The S-World Virtual Business Network, S-Web E-Commerce Application & the “per human experience” search engine.

Much like facebook gifts, S-World is a simple concept, its essence the internet viewed via a 3D simulation of the world, popularized by the ability to see where your fiends are via their cell phones GPS’s and the ability to “teleport’ (zoom) to their location seeing their Avatar within a 3D virtual representation of their location, where one can look and walk around seeing all that they can see, if ones friend is lost, one could even give them directions.

In S-World everything is as it should be except the shops, which change to S-World/businessbook network partner’s shops. Once a shop is entered one can interact with the company’s sales staff, via their Avatar or Skype. Or just browse a sophisticated display of the company’s services or stock displayed, photographed, filmed and rendered in a superior fashion, for little or no cost by the media teams that support the network. In retail for instance, instead of a photograph of a dress, movie clips on the catwalk and various locations are presented. For travel and Real Estate a detailed 3D walkthrough of the venue is available alongside photographs, reviews and client ratings.

Whilst the gimmick is the virtual world and walking into the shops, the shops could be accessed by many portals, facebook, millions of websites, TV’s & Smart phones to name but a few.

All goods sold on the network via S-world, facebook gifts, S-Web or other internet portals, are rated by clients. Poor ratings and product lines or accommodation venues are dropped, thus the network becomes/incorporates a “per human experience” search engine.

All search engines are desired as primary partners, who will receive a small payment for each purchase made via their introduction. As goods are rated by humans, search engines can and indeed should rank hi vote scoring S-World & S-Web affiliated websites above all others. As such another circular event is created.

Search engines rightly prioritize high scoring “per human experience” website products, services and venues. More referrals leads to more sales so increasing the voting pool, the more votes, the greater the accuracy of the voting thus the more search engines are justifies to increase rankings, this delivering more customers, each time, the referring search engine taking a commission. It may sound a bit like cheating; however the web should be monitored for quality control by humans, not those that can afford search engine optimizers and or hackers

NOTE: there are many factors that make the voting system very hard to hack and manipulate, the most obvious being, if one does not buy a product one can’t vote on it. Voting is often a tiresome process thus votes will not be to detailed, just a simple, poor, good, excellent. Safeguards that protect against “luck of the draw” votes, negative people vs. upbeat people’s votes averaged over time. Someone who always gives top marks will see a top marks vote make little difference, until they cast a poor vote, which will be deeded pertinent. On the other side of the coin a constant complainer will see no loss in ranking for giving a low vote, where as a high vote would increase the vendors score.

Whist S-World is designed for all intents and purposes to replace stand alone websites for retail, travel, real estate, and services. The web as it is now is far from ignored. The S-Web application which to all intents and purposes looks like a good looking but pretty standard website has been worked on since 2008. The prototype www.ExperienceAfrica.com the main contingent of the pre “The Spartan Theory” Virgin business plans. Once again, bar the programming and coding a simple and useful concept,

Unless one has $20,000 or so to pay for a reputable company to design a website, one enters the world of the cowboys; even then $20,000 will not buy much. Picking a good search engine optimization company is equally hit or miss. When it comes to do it yourself websites, one is often lured into a series of extra hidden charges. As for quality of design, one just needs to look at the World Wide Web.

S-Web provided an attractive database driven free website, offering many formats and designs, one simply uploads product pictures, writes a description and adds prices. In the case of worthy companies that already have a database of goods, the databases are interconnected for free. Further to this, one can make stock, venues or services available to resell by any other company on the network.

A practicable example of this is allowing respected global travel companies without an African presence access to the Experience Africa database, adding the entire site to their existing website. Another example would be an African art and sculpture wholesaler making their website, and the Experience Africa website opening up a tab for guest to look at it, if they buy, both companies make money. In addition, those that use S-Web can have their stock appear on S-World, thus making static websites on mass portals and entry points to S-World.

Put together facebook gifts, S-World, S-Web and the “per human experience” search engine and one has every right to say the combination will take a big bite of e-commerce market share, especially considering purchasing from them is saving both the economy and the planet. The internet is a hit or miss unmonitored devise, superior visuals assist the vendor and the customer, 3D representations particularly in Real estate and Travel offer the whole story, not just the story from the best angle. The “per human experience” search engine improves customer choice and eliminates rouge traders.

There is little point reinventing the wheel, unless the wheel was square, the internet as it is, is for all intents and purposes a square wheel. S-World & S-Web improves the experience and quality for the consumer, making it circular. With the exception or rouge traders and cowboys everyone wins.

S-world is not just considered as an internet devise, over the next few years televisions will become computers, S-world is desired to become the industry standard operating system. Much detail and consideration has been put into this objective, not the least of which is the annual creation of thousands of TV series, many films. Lucrative share options offered to media companies, film makers and current TV networks alongside, current operating system makers (Apple, Microsoft, Google, Intel, Android etc.) and indeed the companies that make TV’s.

Far from just on line

American Butterfly is far from an internet driven solution, looking at the longer forecast of 2036, commissions and levee’s made from internet sales are but one maybe two percent of profits, the majority of the profits come from the suppliers, not just their internet sales, all their sales.

To get there one must take one step at a time, creating a global network is far more complicated than a social network, for one, hundreds of thousands of databases need to be synchronized, the greater challenge however is all small companies (under 500 staff) must use the same financial software, indeed, all companies must use the same financial software and concede all financial control of their businesses to the network.
Taking one step further back, explains why they would do this.

Operation Centers / Resort Town’s

The initial creation of the network looks to connect 1,500,000 small businesses by 2018 in such a way that businesses are comfortable to concede financial control. This requires many one on one meetings by software, marketing and financial staff, probably the largest logistical operation of all time requiring more manpower than used on D Day.

Said manpower needs bases and operation centre’s, from which staff can spread out and meet with the businesses, whereby business can come and visit and discuss, whatever it is they would like to discuss, and bringing their products to be photographed and filmed.

If one had to pinpoint the single most important consideration within all the work, the idea to make the operation centers independently profitable, is probably the one most would pick.

The concept was first documented at 1.54 am Thursday 15th April 2011 in a letter too……. Yep, you guessed it: “The Corniche Group” It is indeed what many would say, the major factor that changed business plan to economic theory detailed within “The Spartan Theory” http://www.s-world.biz/TST/The_Spartan_Theory_in_retorospect.htm.
As such bases became resort towns and operation centre’s universities, the beauty of it all, the companies that build the town then the companies that trade in it, become the core network.

One can’t start trading in a resort until it’s built, and even with preferential planning permission, I expect we are looking at two years before business starts. As such one starts with the businesses involved in the building of the town. Not just the builders but the suppliers, indeed all the suppliers, many levels deep, until one gets to the raw supplies such as sand and clay. Best estimates so far working on the principal two suppliers of each product per resort suggests in the region of 1,000 businesses.

Each resort initially gets funded by Big Business, to the tune of $1Billion, 75% going directly to construction, 25% pro-rata over 4 years to fund operations. Alongside, the good PR, license to trade and shared access to all that will come from research and development, Big Business also owns half the property, capital assets worth more than their investment, thus investments are hedged by a capital asset.

The other half of the resort is destined to be owned by the small companies in the catchment area, also paying $1Billion. The first $1Billion made in profit gets reinvested into the development so generating $2.5 Billion in orders from the 1,000 odd companies within the catchment areas, an average of $2,500,000 per company.

The Resorts Butterfly

Below we see the supplier business model presented in a circular fashion, as an example we will consider the supplier of windows, and call them TWF “The Window Factory”

Firstly TWF’s accounting is taken care of, saving money on regulations, eliminating fraud, human error, staff, accountants and auditor costs. Once set up the data is analyzed by experts at the operation centre and they give advice on all aspects of the business, this process repeats and is indeed continual.

Next TWF’s products are photographed and filmed for S-Web and S-World and a dedicated TWF website and S-World virtual shop are created, selling the companies windows alongside complimentary items from other building suppliers on the network, who in turn resell TWF’s windows on their websites, all told TWF’s windows can now be purchased on thousands of websites.

TWF exclusively supply windows for the resort, the increased order lowers the windows costs whist increasing company profits. Subsequently lower costs, good pr, improved marketing and business skills see an increase of order’s from other firms outside of the resort. An extra boost comes from outside firms, chances of being considered for future resorts increased by purchasing from the network.

Before commencing a comfortable but not overly extravagant salary is worked out for the owner of the business, as such he can meet his commitments and is financially comfortable. Initially the profits made by TWF are pro rata added to all the other building companies’ profits alongside the technology and other company’s profits until $1Billion is collected. This should take about 2 years.

The extra $1Billion is further spent on construction, making all investors real estate holding values unarguably greater than the initial investment. The real estate and commercial buildings are divided amongst the investors. In the case of TWF “The Window Factory”, the owner would most likely receive some real estate and a stand in the permanent exhibition centre created to highlight and market all the suppliers’ wares and builder’s skills, to the outside public and trade.

Once this is done, once more all companies’ money is pro rata (companies that make more money receive more property) collected until it reached $1Billion, at which point said $1Billion is matched by another group of local mainly small (under 500 staff) businesses. With the $2 Billion, the process starts again and in another location within the initial resorts catchment area (+/- 6115 sq miles 78 x 78 miles).

This time different local builders receive the building contracts, however the suppliers remain the same, thus increasing orders. If not done prior to joining the network, this may be a good time to invest in industry, a new factory, fully mechanized, and built to be able to increase output 20 times without increasing staff costs. If this gets built in the second phase, instead of real estate, The Window Factory owns the factory and robots, built of course at another network facility.

With improved industry, with the only increased in cost electricity and raw materials, the more orders The Window Factory get, the more profitable it becomes. From 2014 to 2036, 16 resorts are planned within “The Window Factories” catchment area, far from oversaturation, in British terms that would mean roughly 4 resorts between London and Birmingham.

There is no particular pressure, for The Window Factory to further lower prices, so long as they are marginally cheaper than any outside competition. The object is not to build resorts at rock bottom process, rather quality resorts and good prices with suppliers making as much profit as possible, as indeed it is that profit alongside the other companies that pays for the next resort to be built. And with each resort, come another research university, operations centre, hospital and solar array.

As The Window Factory becomes more profitable, as well as receiving real estate, the owner receives dividends as well, by the 12th or 13th year, maybe as much as half the initial investment each year. As for the initial investment, if the company can’t afford it, considering the business plan’s, there will be plenty of banks willing to lend the money and even more big companies (over 500 employees) willing to work a deal, as after the first investment round, that’s the only way, save considering their entire business, most big companies can buy into partnership.

As soon as each resort is built, the same system is used for the shops in the Mall’s the entertainment establishments at the marina’s and the service companies in the offices. All companies restricted of course to making any procurement from the businessbook network.

8.59 am Monday 23th April 2012

Hi Tanya, I hope you like the weekends work, making it has been enlightening, as they say, the best way to learn is to teach.

I’m reading Steve Jobs’ biography at the moment and I read this quote in relation to the I-Mac.

“You have to deeply understand the essence of a product in order to get rid of the parts that are not essential”

After reading, I further simplified the presentation, considering this chapter akin to the casing on the I-Mac, smooth and simple, all be it, slightly translucent so as to just about see the thousands of components within.

I did just wish to mention that with over a year’s solid work, 24/7, weekends and bank holidays just days with less distractions delivering over 3,500 pages of published work, the inner workings are equally well designed, no, not designed, engineered would be the word.

For example the next 4 pages on “The Corniche Group” specialist field, Property development and urban planning, have 1000’s of pages of detail from infrastructures and land values to catchment areas & profitability. If I wrote a further 1000,000 pages I’d not have your experience, my findings however are at the least, well considered.

Resort Profitability Hooks, Location, Location, Location.

The success of the resorts is pivotal to the project; first they provide the businesses to the suppliers that make the network, secondly it builds the shops for the traders to trade thus increasing the network. In time, with many resorts the collective purchases of goods to be sold within creates the largest wholesale market, thus forcing big business not partnered to join the businessbook network as affiliates. This making the network total!
This however is only half the story

The resorts also become a pivotal part of the initial investment structure, if one is asking for $10,000,000 in investment into the network, if it can be shown that not only will one see excellent business opportunities it also returns a capital asset equal or greater to the investment figure, then one starts in a position of strength.

Currently, resorts are looking for $2 Billion in investment, where by $500 Million is put aside for the operations centers, and businessbook. After 2 year, an additional $1Billion is reinvested into the building. The investors share the Real Estate and commercial building, all be it they can’t be sold immediately, as such if there is a demand for Real Estate, the resort can build and sell, same to raise further capital, and indeed increase orders for the suppliers. All told the following aspects combined will lead to investors real estate and commercial buildings being of greater value than their initial investment, the question is how much more?

“Location, Location, Location” Defined by “Land value, may rise and fall depending on its location”

1. Facilities: All resorts are University Town’s, with excellent schools, state of the art hospitals, with an abundance of well priced quality hotels, villas and conferencing facilities.

2. “Resorts are Resorts”: Designed to be a place one would wish to holiday in, facilities will vary depending on locations, however, wherever possible lakes will be created with Marinas and sandy beaches. Amusement parks built alongside golf courses, botanical gardens, race tracks, sports parks, downtown entrainment areas, whatever suites the geography and the demographic.

3. Success is not reliant on Real Estate sales: The resort plan does not rely on selling real estate to be a success, an important point considering the current depressed building market and the recent failed resort developments in Spain and Ireland.

4. Well priced property for initial residents & companies employees: Whilst the economics of each resort allows for success without the sale of a single property. If demand is there, real estate will of course be sold. As the major profit centers is the suppliers, to initially popularize the resort (necessary for vibe and retail sales) houses can be sold at prices lower than like for like sales in the wider catchment areas. Employees receiving further reductions.

5. S-World Urban Planning: Resorts and buildings will be rendered in S-World in perfect 3D before construction, houses can be individually designed by those that will own them, or be chosen and adapted from thousands of designs.

An ongoing competition will run for all that play the S-World city design game (Most likely “The Simms”). From towns rendered to individual houses, designs that get used see the creator rewarded with a 1% build cost”, at the least $1,000 at the most a lot more. With many resorts planned, an ongoing competition that pays handsomely will befall upon the growing S-World social gaming community/network.

6. Sporting Leagues: The amount of resorts is specific to knock out competitions and sports leagues, bringing the local communities support. From the racing of the hybrid eclectic cars to with luck and indeed anticipation of the resort towns hosting the lower or sub leagues to The FIFA global league, as detailed in the original “Spartan Theory” economic paper “The New 21st Century, Ecological Experience Economy”

7. “The Hollywood Effect”: All operation centers have substantial media & filming budgets, alongside studios editing suites and designated location area. In general film permits and courtesies are plentiful throughout the resorts.

8. Rezoning Farmland
a. Offers a greater choice of locations
b. Makes land less expansive.
c. Whilst rezoning gives more locations at lower prices its main advantage is ecological. A handful of trees will generate as much oxygen as a small field of crops, as such promised can be made and kept that all resorts will be a carbon footprint improvement.
As farmland often cost’s but half that of residential or commercial land, between 2% to 5% of investment funds can be allocated to the purchasing of local wood and wetlands zoned for clearing, to be indefinitely preserved, collectively called “Sienna’s Forrest’s”
This initiative, will of course please all and further increase the desirability of the location, however it becomes ecologically globally significant, when the same initiative is applied to developing countries that are home to rainforests.

9. Alternate Energy: By at the latest 5 years from the laying of the first brick, the resort will be fully powered by alternate energy, usually in the form of Solar Arrays.

La pièce de résistance

10. “The World Cup Effect”

With but 5 to a maximum of 10 resorts planned per state, many states being the size of England, within which only a handful of small towns are planned. It is desired that having a resort town built nearby, will see local excitement akin to the euphoria of being declared hosts of the world cup.

The sizable PR machine of course geared around creating just that feeling, where ever possible a choice of plots available, the winners picked in lottery ball fashion by a suitable Politician or Celebrity in a rammed supper stadium hosting an extravaganza of note. This concept goes as far back as the May 2011 Google presentation, then called “The 24 hour Stage Spectacular” for which it is worth mentioning details the creation of an art film.

Logistics would need to be well considered, however if all winners in a state were picked at the same event, one event each week would last a year.

Chapter 39: Identifies a 9sq Mile mixed usage lakeside plot of land in Orlando for $100 Million, 50% is preserved wet and parklands, leaving about 2,880 acres of usable land, detracting 30% for roads, municipal buildings and car parks, the per acre cost is $50,000. Taking a quick sample of Orlando’s established private estate houses one sees an average house, on a one acre plot consisting of 8000 sq ft of building, which at a luxury build rate of $250 per square ft would cost $2,000,000. Such Houses are generally prices around $2,800,000 as such the land value would be $800,000, the land accounting for 29% of the property price. (An increase of 1600%)

This ratio is backed up for standard property pricing via the Lincoln Institute of land Values “Land Data stats (see PQS spreadsheet). Which state the average land cost in Florida in 2011 is 28.6% of the property value, the average Florida property costing $199,368

It would seem, the $50,000 land value rises by 1600% to $800,000 via the “location, location, location” principal.

Of further interest from the Land Data stats, is that before the financial crisis the land cost ratio was not 29% rather 65.8%, effectively quadrupling the land value, as such logic follows that should normal economic growth come back to the USA, which is indeed the purpose of the exercise, then the $50,000 per acre buying price will rise to $800,000 due to the location, then further to $3,200,000 due to a readjustment back to 2006 prices. (An increase of 6400%)

In terms of ““The Corniche Group”” this is of course, either telling someone something they already know, or worse, telling an expert something they can dispute, it does after all sound far to good to be true, however please allow me to requote my introduction

“I can’t play the guitar, but I can hum the tune and let the guitarist improvise and add to the song. One may consider the man or woman within your group most knowledgeable on properly development and urban planning as that guitarist.”

All I am doing here is humming the tune, however one way or another, given all the hooks and stats, Considering the potential increase in the land value alone, I would have thought, with growth returned to the USA one would expect a $2,000,000 investment to return between $4,000,000 to $8,000,000 in real estate over an 8 year period,
All be it, it is not for me to say, rather just hum…

3.57 pm Thursday 26th April 2012

That took a long time to write a little, I hope it does however highlight the importance of Real Estate and Urban Planning within the project and network, I’ve been delayed a little by some Cape Town business, come at a most inconvenient time, an addendum to this chapter has been made, detailing events and containing edits from this chapter that have been made in light of “good design”

Universities/Operation centers
As mentioned each resort sees $2 Billion in investment, not contained to within but largely first phase big business second phase small business. Of the $2Billion 25% is pro rata spent over 4 years on operations. Thus far the financials have considered the $2Billion as 2 separate companies operating within the same resort, thus adding a little internal competitiveness. As such the below breakdown of Universities /Operation s centre’s are for 1 such company, spending $250Million over 4 years.

The $250 Million equates to $62,500,000 per year, the funds split into 4 groups “Businessbook”, “Software and Networks”, “Research, Development & Teaching” & “Construction and logistics”. However within each department an internal “Sports, Media & Advertising” department is set up, the combined departments recorded as one. Further each of the 4 core departments contributes to the “Joint University Management” fund.

1. Businessbook

The businessbook teams are the main human face of the network, meeting with and working with all the businesses on the network assisting them wherever possible.

You will notice, the largest staff contingent is assigned to “Spartan Contracts” This is an initiative to recruit via the S-World UCS, and I See U software, non graduate workers with potential to be much more. Contracts are given, hedged to property ownership, Spartans, as they are called, work and learn and do sports. Pay rises often linked to company profit share, over time, partially in medical departments, Spartan Contracts will half the cost of doctoring from the current $225,000 a year to $112,000. Contracts are for 16 years, if they are broken, the property is forfeit. Mothers with children on Medicare are specifically targeted as applicants.

2. Software & Networks

Operational from both the resort and from the bases of the Technology companies that invest, the resort based staff tailoring the software to the needs of the partner companies in their specific resort. The staff based from Technology Companies working on creating individual components to the core software and matching up different resort companies works.

The core software plans are extensive, in places skipping not one but two generations, patent problems for base elements alleviated by partnering with patent holders. However the core software needs to be modified to specific businesses needs and intricacies.

For example 512 resorts = 512 Window companies, each resort based software department will alongside their businessbook counterparts identify one or two specifics that enhance the software for that specific industry, with 512 different resort software departments doing the same, over 1,000 well considered modifications are available for the core designers to sift through to make one champion out the box software product for the Window making industry.

Of the many unique ideas and concepts already written into the software’s specifications, the desire for there to be thousands upon thousands of different out the box variations for all industries, business sizes and indeed languages is paramount.

3. Research / Development / Teaching

The two key areas of Research and Development are Alternate Energy & Pharmaceuticals, thus lowering the costs of the two main mandatory “American Butterfly” objectives. Pharmaceutical companies from the very start are offered lucrative investment opportunities in the resorts, to entice them to give up their patents for Government and 3rd World free usage, the Research department acting as both carrot and stick to assist the process. The carrot, they get to sell the pharmaceuticals made via the Universities to those that can afford it, the stick, University spending will soon overtake all pharmaceutical companies combined budgets putting them out of businesses entirely.

Many other areas of research and development will be studied and thought off, particularly within the sciences.

Note the “Working at a City of Science” budget field. It is desired to have one “Super Resort” that concentrate solely on scientific research, the combined budgets of all other resorts contributing over $2Billlion a year.

4. Construction & Logistics

This department is dedicated to the overseeing of the resort construction in every facet, closely linked to businessbook and all the suppliers. The staff suggestions a guideline for now to be reviewed by “The Corniche Group”

5. Sports Media & Advertising

Combining sports, acting and music within an advertising and media department, serves two purposes. One, to create local interest TV shows featuring the happenings in and around the resorts to keep the local catchment area aware of what is going on, at the same time creating sports leagues made up of all the resorts employees on “Spartan Contracts” the Spartans in this division however the professionals.

Concurrently, this division photographs and films the report partner’s goods in highly creative and glamorous ways, for presentation of S-World and S-Web and TV adverts.

The EEE filmmaking is similar to the Science City example, one resort will be needed “New Hollywood” and will have the allocated funds from all resorts at its disposal, in this example $2Billlion, however a discretionary “Other Budget” may well enact far more it is deemed a progressive action by the “PQS”

The Resorts League series making, is a pulled budget from 16 Resorts making one mid budget +/-$30 Million TV series each year.

6. Joint University Management

It is well worth noting that the above figures have been for 1 of 2 companies and set of staff per resort, as such, the above figures could double, thus coming close to the salaries received by the Dean and Vise presidents of Harvard.
It is important for each University to have the very best academic leadership, thus gaining respect and the willingness of parents to have their children schooled at the university.

Overall for the predicted 3,000 companies expected as partner companies in each resort, a staff compliment of 1786 is presented to direct and assist their progress, the cost for this over the first 4 years paid for by initial investment into the resort.

After the first 4 years is up, an annual $125Million per resort fee is levied from combined resort companies profits, including software, S-World, S-Web, businessbook and whatever capital is generated directly via the Universities and operation centre’s such as education fee’s & advertising revenue.

Further to this, two extra mandatory levies are attached, both in the region of $45Million a year, first for a Solar or other Alternate energy source, second to staff and supply the resorts hospital or “SURH”, both operations bring their own additional revenue streams.

Super University Resort Hospitals “SURH’s”

Exactly how one changes one primary resort into a set of 16 partner resorts by 2036 is described in the upcoming “Chaos Science” & “PQS Actual” sections? Further it needs to be noted that there are two sets of primary resorts planed by the pre mentioned direct investment method, faze one starting 2012 to 2018, the second phase starting 2016 to 2020.

To solve a gigantic problem, one needs to find the solution and work backwards, due to primary partnerships with pharmaceutical and medical technology companies and the sustained research into same, one can all but scratch off pharmaceutical and medical technology bills, save the manufacturing process that will of course be in house, and another profit centre for the collective.

As for hospitals, the cost of construction is catered for within the resort construction budgets, indeed by attaching luxury villas and apartments to it and selling them as Medi Villas it’s very much a breakeven exorcize. As such the main cost is staff

Above we see the staff quota needed per resort, needed by 2036 based on the average patient needing 16 bed nights or less per year. The nurse to patient quota of 150% may seem high at first, however one needs to consider the 24/7 nature of care. This said, compared to other hospitals the staff quota is higher than usual, as much like looking for S-World, S-Web and the “per human experience” search engine with SURH’s we are looking for an improvement in the consumer experience.

SURH’s are designed to be 5 star resort hospitals, run and fashioned towards service and luxury, placed wherever possible on lakeside wooded locations, architecture and fittings styled around luxury hotels. The training of staff desired to make the ultimate difference, previously we saw mention of “Spartan Contracts”, pre degree citizens, identified with due potential offered contracts hedged to property, in a perpetual state of work, sport & learning.

In the case of SURH’s for their first years work in auxiliary positions training and education will be in service and hotel management, the second introducing nursing, this process continues in a perpetual cycle. As such come 2036, all staff from orderly to neurosurgeon, will have been trained in and appreciative of service. In the same manner as the “per human results” search engine, all staff will be ranked on their service by the consumer.

Other benefits are that orderlies and auxiliary staff will possess a degree of nursing skills, and nurses a degree of doctoring.

Further benefits are economic, by 2036 not accounting for inflation, doctors salaries should in effect be far lower than input, not only due to Spartan Contact pay terms, but also via simple supply and demand logistics, currently there are about 250 citizens per doctor in the USA, via Spartan Contacts by 2036 this figure should be closer to 100 maybe as low as 75.

SURH Profit Centers

As the critical mass of overpopulation swelling Medicare numbers will not occur until late 2020’s, and “American Butterfly” presents many economic advantages. Initially SURH’s will concentrate on the job of profit making, as indeed it is vital to the process that the first wave of resorts are as profitable as possible.

This also has the advantage of hospitals being set up and founded around the principal of paying customer’s deserving the utmost in service. As time goes on and the SURH’s accommodate the Medicare and Medicaid patients, they will double in size having capacity to care for both paying and Medi patients. Whether this can balance the excursive into a profitable exercise, a nonprofit exercise, or whether it becomes as a loss leader funded by the resorts companies is yet to be calculated.

Alternate Energy

Ones again figures are pegged on a critical mass of 2 sets of 512 parent resorts/operation centers, having the capacity to founder 15 siblings’ resort/operation centers each, so creating 16,384 “places”

The calculations for Alternate Energy Supply costs are far from deeply analytic; I’ve had a few troubles with the conversions and as such have had to work in a very simple manor.

We are presuming only one thing, and that is that we will be able by all means possible to promote the usage of eclectic cars by 2036. Exhaustive research and development into improvement of same, race tracks and leagues throughout the resorts glamorizing the prototypes, mandatory purchasing of cars by both companies and employees, taxing fuel cars in resorts or even banning them in their entirety. PR machine made to show petrol cars in bad light, including car manufacturers as primary partners, to name but a few methods of how one would accomplish this.

To the best of my rudimentary calculations, all told including petroleum USA consumers spend around $2.4Trillion each year on power. Stats are surprisingly elusive on this topic as such I could be out by as much as 40%. However one needs to start somewhere. Whist power efficiency is increasing, indeed last year USA power consumption seemed to drop, in the long run it will rise, discounting inflation I believe a safe estimate for 2036 is $4Trillion.

Solar arrays are increasing in popularity, Apple is building one, as in Donald Trump, currently it seems, profitability is expected in 9 years, as such one would need to spend $4Trillion x 9 to make enough solar power for the USA. However I feel it’s safe enough to say, that by 2036 efficiency will have doubled. As such $4 Trillion x 4.5 = and $18Trillion investment.

Divide $18 Trillion by the 16,384 resorts or “places” and one gets just under $1.1Billion, spread that commitment over 16 years per “place” and one sees $69Million a year. From here consider every company making the arrays down to the sand supplier needed to make the glass is generating profit for the resort, and as manufacturing is largely labor free at worst 50% would be returned back to the resort company as profit, and one see’s the exercise in real terms costing each resort just over $34,000,000 a year, an investment that will untimely become the major profit centre for all EEE companies.

With the intense university investment into alternate energy efficiency a 50% improvement by 2036 is in all likelihood a low estimate, micro-processors for instance tend to double in power once every 2 years. Further one could if necessary look at a 32 year plan, not 16. As such from which ever angle one looks at it, as long as the resorts can via the POP method, create 15 siblings, the USA medical and energy crisis are over.

12.34 pm Saturday 28th April 2012

Hi Tanya, I hope this weekend finds you well.

I was quite lucky yesterday, overhearing on Radio 4 that USA big business were sitting on $2Trillion in cash, and the interjection that, this week’s Euro figures (UK back in Recession, Spain 24.5% unemployment) were in part due to that money not being used in industry etc.) It leads nicely into the Big Business investment section.

Before dealing in I’ll just make brief mention of RCL’s, (Resort Company Licenses) before elaborating later.

RCL’s are the investment options, pegged to the real estate and commercial property and the rights to trade as a partner on the businessbook network. The main factor to be considered is the investors projected 2018 annual profit, targeted at 40% or more of the cost of the RCL. As such if facebook invested $2Billion, so long as the PQS Analysis suggested in 2018 they were projected to make $800 Million in profit from “facebook gifts” that is all they pay.

At the other end of the spectrum would be energy or Oil companies, for an energy company to make $800 Million in profit, they would need to invest a figure closer to $6Billion in Solar Arrays to make their 40% RCL profit quota.

First Phase Investment

I’d been looking for a nice stat to show that $336Billion is a relatively small investment sum for the combined big businesses of the USA to put their hands on, I had Apple sitting on $75Billion, the world’s largest bank with $2.5Trillion and HH Sheikh Mansour bin Zayed bin Sultan Al Nahyan sitting on around $650 Billion. However US Big businesses sitting on $2 Trillion works perfectly. As it nicely illustrates that for every $7 Big business has in the bank, the maximum they can invest on a RCL as a primary partner is $1.

Here is a possible breakdown of investor categories, it needs tweaking of course, but it’s a fair stating platform. Here we see investment split into 3 main sectors

1. USA Big Business
2. USA Small Business
3. International Big Business (including US Federal investment)


USA BIG Business


USA Small Business

International Big Business (including US Federal investment)

Focusing first on the Big Business, first the essential companies are identified, technology first for a host of reasons to long to list, all be it the single most important factor is what I call “The Pressure of Participation” a play on words of the soon to be described “Pressure of Profit”. In one sentence: If one achieves a critical mass of technology companies partnered to the network, then it will be obvious to all that considering the university and operation centre research and development funds, the future of all technology lies within the network.

As such good real estate returns aside, investing on eighth of one’s excess capital to join a network that holds the future of technology in its hands is a must do event.

This logic will be applied to the pharmaceutical companies, who will be offered “easy target” industry options, like travel and real estate, to participate in, alongside maybe a share of S-World & S-Web profits. Whatever it takes for them to realize they will be financially better off on the network even after relaxing medical patents for Medicare, Medicaid, third world and Resort hospitals. The doing of same creating immense brand love for their companies as such whatever new ventures they endeavor to perform will see a willing public “Johnson & Johnson Tours” Pfizer Energy” for example.

Combined technology & Pharmaceutical companies relating their patents to aid the USA examines and assist the 3rd world, is the biggest story this century has so far to tell, including again a preferential partnership with the media, seals the deal. Technology, health and PR combined makes investment mandatory for all other companies, from there on one picks and chooses partners as per their contribution to the collective profitability to the resorts and the various software and internet initiatives.

BIG Business vs. Small Businesses

A detailed analysis of the Fortune 500 top revenue earning USA companies shows the average profit vs. revenue statistics at fewer than 7.5%, lower if one excused the technology companies. A major consideration within the resorts initiative is catchment area, how many people are

If you take away the systems branding and marketing as will be equaled and indeed bettered out via the universities and operation centre’s all one is left with is the people. If we consider the 2000 small businesses identified in trading and supplying a resort and factory a staff lever of 4 per company including the business owners, where by the 3 employees are on profit share, then one has 8,000 people, all with a dedicated interest of making profit, who directly benefit from the work they do every day. Compare that to a large business, where if asked at least one in 9 staff given the option of being paid, even if they did not have to work would not bother to work, the people power of a collaborative collection of small companies is vastly superior to their big business counterparts.

As for loyalty, of the 8,000 staff working for a big company, I suggest only 1 in 8000 would not leave the company given a better opportunity, that one being the equity holding CEO, even then, such a person’s loyalty is not guaranteed, 2000 business owners, equals 2000 100% loyal cogs in the wheel, a comparative loyalty statistic of 2000 / 0.5.

As such a greater allocation is proposed for small USA businesses than Big Businesses, further to this, once the resorts start to create siblings, via 50% raised from internal profits and 50% via new investment, new investment is desired to be fully or near fully from small local businesses. As such save once of 2016 – 2020 Second phase of investment, this is the only opportunity big business has to get a foothold within the network. Big business will of course be able to trade via the businessbook wholesale goods network, all be it paying a higher commission.

International Big Business (including US Federal investment)

It makes a lot of sense for the USA to invest, as they will gain an income stream and will be more fond of something they are a part of, currently is seems appropriate for their investment to be in becoming partners with companies that create infrastructure, as it will make sense for said companies to gain US federal and state infrastructure projects. It is worth noting that it is suggested to the USA to increase its infrastructure sending after the economic benefits from EEE can afford for them to do so.

Lastly we see 18.75% of share RCL’s or share options offered to strategic foreign companies, this is the best place that I can currently see for “The Corniche Group” to be financially rewarded for their service, simply becoming the broker for Middle East shares, at a 1.4% brokerage fee over both the first and second phases that equates to $896 Million. Said money reinvested in a preferential industry RCL returning far more.

RCL’s (Resort Company Licenses)

RCL’s are for all intents and purposes share options, certainly in terms of the share of ownership of the Resort itself. Resorts actual make up will change depending on their location; bellow is illustrated 5 different investment models. The figures include $2Billion in direct investment, and $1Billion in reinvestment.

In the case of companies that need to build factories immediately, their investment pays for the factories that they own, in the case of retail companies, they will own the shops and offices in the Malls, Marina’s and retail parks. Entertainment companies will own the attractions and so on. The Villas are split between companies that require just office space or work remotely.

All told, due to the reinvestment and the increase in land price via the “Location, Location, Location” principal, at standard RCL price all who invest own capital assets greater that the value of their investment. They also receive trading rights and rights to free access to most of the technology and developments at all the universities and research centers.
For the first Resort the RCL target is to generate 40% of the RCL price per year after the 4th year (this target is reduced for sibling resorts).

Within the business plan so far there are industries that will make this target for the price of investment, mainly via tenders and technologies: Construction, Building, Building supplies, Travel, Real Estate, S-World, S-Web, Medical, Education, facebook gifts, businessbook, luxury apparel and luxury goods, solar panel construction and part suppliers. A substantial amount of industries, which I’m sure, will be increases by the addition input from “The Corniche Group”.

Essential companies and brands even if not currently operating in the above areas will be offend RCL licenses for so called “easy industries”.

Most retail industries, to the best of my calculations, will need to pay about 50% to 100% above the RCL price. This is venturing out of my field of experience, but an analysis of a McDonalds franchise indicated that it could make only 30% after 4 years, all be it a McDonalds franchise is as successful as its location, so they may well be able to put forward a compelling argument that from a $1,000,000 investment, giving them $350 sq m plus fitting, will be able to generate $400,000 profit per year within 5 years, so long as Corporate tax was waved.

Industry, will present their own business plans, all business plans of all companies will be input into the PQS software, to see which generate the optimum profit for the collective resort companies not just individually. Catchment area resources paid particular attention to.

Resort Catchment Area Resources

The Resort catchment Area Resource statistics are a major contributor to the PQS Actual; it identifies how many people are within each resorts catchment area and how much they spend. Indeed it was these statistics that changed the original major investment American Butterfly V: 001 plan which detailed the creation of 8192 resorts in the first phase, down to the current 512 resorts, relying on POP Chaos Science to create the rest.

The original plan of 8192 resorts besides major logistical impracticalities and greater need for investment simply would not work due to too mush initial internal competition, added to that if the S-World, S-Web & businessbook profits were divided by all the resorts, it amounted to little, divided by 16 it amounted to a sizable sum per resort thus pushing up the resorts overall 5th year profit yield to plus 40% of RCL.

As we can see, each resort (on average) has 611,313 people in the catchment area; as such 244526 families units spending $49,638 each after tax, that statistic taken from the US Department of labor statistics.
Here is their graphic

Here is a breakdown per resort, and an estimate of how much money would be spent in the resort, via the general public. The higher the profit vs. costs margin of each vendor or service provided, the more profit is generated overall. Companies like Wal-Mart who generate but 3% to 4% profit vs. revenue are not desired as they will monopolies the available recourses (resort spend) and generate little profit. However this would change if Wal-Mart were to only stock goods made by resort supplier companies, where by the supplier companies generated the profit quota, a novel idea to rebrand Wal-e-Mart, highlighting Wal-e-Mart’s contribution to ecology, more than likely increasing the brand love of their current brand, and in turn its share price, indeed it’s more than likely that all companies chosen as first phase network & resort partners will see an increase in share price far greater than their actual investment. I will certainly be advocating same.


This last set of figures shows that by the department of labor’s statistics, US public spending (all the people) is equal to 41% of GDP (All the money spent on goods and services in the USA) Which could well be correct, the 59% being, business to business spending.

However it is possible that the US department of labor and statistics only used the top 99% of USA citizens for their presentation, which would make sense as their spending would skew the average stats. If this is the case it is to each resort’s advantage as their spending will increase the average catchment area spend.

At the bottom we see the total spend via the USA public is just over $6 Trillion, which makes sense, as if business spending was $7 Trillion it would suggest business spending was just over public spends, which would make sense, as such the stats seem accurate. Note the GDP figure is chained not actual.

RCL’s for Energy and Oil

One will have notices that Oil and Energy have by far the largest stake within the resorts; this serves a number of purposes:

• It stops such companies becoming threatened, creating willing partners not adversaries.
• It gives the Middle East a stake in the US long term economy, a peace making initiative and a plan for wealth in 100 years time when the Oil runs out.
• If it is at all possible, and one will notice later that I have not included this revenue source in the financials (PQS Actual). If it is possible, it would be a huge initial income generator, if the Oil and energy suppliers swopped whatever system they currently use to wholesale sell Oil to the businessbook supplier network, at the primary partner rate of 0.75% per trade, businessbook revenues would generate an additional $45 Million per resort.
• Most importantly however is an immediate and big investment into alternate energy, that will assist greatly with Global PR, and Resort PR as one could commit to a 5th years fully Alternate Energy Resort promise, thus increasing resort popularity and so resort spending and increasing property values and as such investors capital returns.

However the investment for energy and oil companies is greater than that of most, most likely 3.5 times the price primary partners pay. This said on balance it is still a sound financial investment, particularly so in the long term.

As highlighted the grant of a RCL is made on the ability to generate 40% of same in profits by year 5 (2018). The USA Energy companies are allocated 3.125%, and for International Oil companies or Oil field owners 6.25%, totaling $96 Billion. Split by the 512 resorts equals $187,500,000 of which 40% = $75,000,000 in profits generated each year. As the arrays are new, for now we could maintain a negligible amount, we will say there are zero running costs.

As such the cost of an RCL for an energy or Oil company in each resort is whatever it takes to generate $75,000,000 of power. We know currently that it takes about 8 years for a Solar Array to make profit, as one has 6 years of time to improve output and much research into same performed at the research department at the Universities, particularly the “City of Science” or indeed “Cities”, so I feel it safe to suggest by 2018 technology will have moved that stat to 6 times. Thus one needs to multiply the $75,000,000 by 6 = $450,000,000, for their RCL.

Thus an energy or oil company will pay 2.4 times the price a company such as facebook would pay.

The energy or oil company would however own the solar arrays (or alternate source) and each year record $75,000,000 in profits. Said profits used to create the solar arrays in the next resort, thus by the time two resorts are created $150,000,000 in profits annually, and so on and so on, and with 16 resorts planned per set by 2036 the long term profits are substantial. Added to this a management fee for the addition arrays paid for by pulled profit mandatory spending can be levied.
If you believe it is in “The Corniche Group’s” capacity to also broker the Oil deals, at 1.4% for phase one and two there is a further $1, (792) Billion to be made.

12.45 pm Sunday 29th April 2012

Hi Tanya, I hope I‘ve explained the RCL and investment process in a simple way, the increased investment via Oil companies is new, added as a result of this chapter, I think it seems fair enough, if it’s not essential, just desired. In that light if any parts seem un-realistic, it’s not a huge problem, there are enough other revenue streams to cover and such steams that need to be omitted or lowered. Even the US government concessions can be omitted it’s not a deal killer, they were only included at a later stage as an additional bonus factor, their omission would simply mean the timescale would be lengthened.
I’m extremely pleased I’ve got through all the standard business aspects, and now I can move onto what I enjoy the most, the Science, The PQS and then the summary, part of which will be contained within a film script of sorts.

“Chaos Science”

You will not find “Chaos Science” in the dictionary, for all intents and purposes, I made it up. I needed a name for the projects mathematical inspirations and “Order Theory” sounded like a dark Orwellian Novel.

Why “Chaos Theory” is not called “Chaos Science” I cannot say, I’m told a theory must produce tangible results to be classed as science. As best I can see “Chaos Theory” has produced tangible results. Maybe because for the best part “Chaos Theory” tells us what can’t be done, and why, rather than what can be done and how.

What I describe as “Chaos Science” is simply looking at what the “Chaos Theorists” say can’t be done, and by any means necessary, within the parameters of the project, solve the problem.

“The Spartan Theory” has been split into 3 separate, sections or books; each book contains over 1000 pages of detail. The first book “Sparta Rises Again” in dedicated to theoretical science in particular Chaos Theory” framed around the basic economics as applied to Greece. I shall attempt to sum it up in a handful of pages, highlighting only solutions not the extensive workings. I’ll be highlighting 4 particular points,

1. Human error within the financial process (Financial software)
2. “The Butterfly Effect” (Circular events)
3. Rounding Errors (Alleviating infinite numbers)
4. “POP” Pressure of Profit (Rendering long term prediction possible)

First let’s have a look at the Wikipedia write up for “Chaos Theory”

Chaos theory is a field of study in mathematics, with applications in several disciplines including physics, engineering, economics, biology, and philosophy.

Chaos theory studies the behavior of dynamical systems that are highly sensitive to initial conditions, an effect which is popularly referred to as the butterfly effect.

Small differences in initial conditions (such as those due to rounding errors in numerical computation) yield widely diverging outcomes for chaotic systems, rendering long-term prediction impossible in general.”

1. Human error within the financial process: If something as small as a rounding error can make economics impossible to predict in the long term, imagine what human error does. Before looking into “Chaos Theory” the financial software’s main specification was, save cash handling the removal of humans from the accounting process. So far instead of the usual financial software month end checks and balance systems, the Sienna.Gov has eight separate checks and balances, which all need to tally, it would take an ingenious fraudster to fool the system, and seeing that most companies are small, it would not be worth an igneous fraudster’s time.

Tricking the system may not be completely impossible, it is however a vast improvement on current small business financial systems. Without this kind of solid financial base, there is little point attempting to tackle the rounding errors and make a system that can render long term economic predictions.

2. “The Butterfly Effect” is pictured in one of two ways,

We have already seen two examples of circular events based on diagram “B”, diagram “B” makes sense, it has order, “A” gets lost. When considering the term “Economic Black Holes” by following “B” one avoids same.

As mentioned previously, I hope to plot the activities of all 2048 resort companies onto a “B” influenced interpretation of “The Butterfly Effect” seeing all the circular events. Many will be highly complex. The hospital plans for instance having many inner circles within the main circle.

I can’t exactly explain, why this exercise will greatly benefit the process, other than to say, I’ve been following this logic and the rules of “Chaos Science” for so long, I no longer hope something surprising might happen, I know something surprising might happen.

One thing’s for sure, a graphic software program that zoomed into each thread when touched by a stylus from within one could go deeper will deeply impress the technology targets, as it becomes the basis of the software they are destined to create.

3. Rounding Errors (infinite numbers) often in computation one comes across a reoccurring number 3.33333 recurring for instance. It may seem like it’s not a big deal, but that’s kind of the point of “Chaos Theory” it was surprising when such a small detail made such radical results (yield widely diverging outcomes). The secret to solving the rounding errors problem is to make sure you never get infinite recurring numbers.

The direct influence that led to my conclusions was this equation I wrote on September the 29th E x TOE = MC2 + TOE/∞ -16 = 16 PPG and Mandelbrot set fractal. However looking back I’d spent 13 years of my life programming within a sequence of numbers that could never reach infinity. Indeed before man even learn to count mankind has been instinctively working within a set of numbers that could not reach infinity. The set of numbers 1, 2, 4, 8, 16, 32, 64, 128, 256, 512, 1024, 2048 and so on doubling every time. The discipline man has been working within is of course music and whist we are perhaps touching the toes of “String Theory”, to me this concept is the basis of “Chaos Science”

Most music is played to a 4/4 beat, think of tribal Red Indian songs or African beats or in modern days dance music, particularly techno sticks to a very regimented structure, dividing by 4 within the beat and then by 4 again. However one can look at the other spectrum and consider say Jimi Hendrix’s wild freestyle psychedelic rhythms, Far from regimented, however the songs themselves are played in 4/4 the timing by the drums, so no matter how wild and loose the guitars the song has order.

As such in an economic or business system one needs to create stable building blocks, within which the many components can perform. To create a stable predictable building block, one simply sets a profit cap, after which excess profit is invested in the next building block, or in our case resort.


4. Pressure of Profit (POP): NOTE: don’t be overly analytic over the next 2 pages; in essence it explains the root to the “PQS Actual” results, which are shown in a more exact manor in spreadsheet format.

Following on from the last section, the pressure of profit is caused when one has more than one building block (Resort Company) applying the same flow of profit technique whereby two or more companies sees the flow of profits increase in speed.

POP is not to be confused with the initial $2Billion direct investment, subsequent $1Billion reinvestment, then the saving of $1Billion to be matched with a further $1Billion of new investment, which is subsequently used to start a new resort. “POP” is the continual flow of profits so making new resorts immediately profitable, thus speeding up the process.

Illustrated below is the principal applied to “American Butterfly” as one can see, the more companies (building blocks) contributing/investing in the next, the faster new resorts are created, each resort of course bringing in new revenue sources, thus a better investment than simply reinventing in the original company/resort.

The full model shows 16 companies, the first “The Anchor” the last “the boat”. The original model described in the breakthrough chapter 28, saw each company reaching its profit cap, (in this case $1Billion) before flowing/investing into the next. The updated model sees investment flow into the sibling at an earlier stage, starting at 25%, then 20% then 15% and from resort 4 onwards 10%. This allows the companies to create siblings along the desired timeline.

The diagram shows 8 companies/building blocks up to 2018, from that point on, one sibling is created each year, until the 16th resort “the boat”. The boat has the investment of all companies flowing into it, but as it has no company for its profit to flow into within two maybe three years it annually generates over $1Billion in profit, this money is reinvested, in industry or outside ventures, so making the boat strong, capable of reaching its $1Billion profit cap even during an economic downturn.

On the road to the creation of the boat the anchor/parent company which has many financial advantages, (money from S-World, S-Web, businessbook and its supplier construction companies). Soon reaches it $1Billion annual profit cap so becoming stable, predictable, each year it will make exactly $1Billion.

At this point the parent company has 2 separate POP’s, the initial 25%, and the overflow after generating $1Billion (50% of RCL) The excess profit, as before flowing/investing into its sibling company 2, this speeds up the POP (Pressure of Profit) process, as such soon after sibling Company 2 also generates over $1Billion a year so also becoming stable, as such its excess profit alongside the excess from company 1 flows into Company 3

By the time the boat is formed in 2036, eight maybe more of the companies in the chain have become stable. A few years after all 16 companies jointly generate over $16 Billion per year and all are stable.

Exactly what happens next is not yet concrete, maybe it will never be, rather there are various options for the company set or “league” to choose from, reinvesting in companies in the chain that are only achieving $1Billion via POP, would seem to make sense, thus making each company independently stable.

There is an argument that the profit cap should be raised to $2Billion per company especially if inflation has risen, thus making $2Billion in 2036 the equivalent of $1Billion in 2014.

At some point however it will be time to start again, in a different global location, “American Butterfly” or EEE starting in the USA gives the USA a considerable head start, with 1,024 parent resorts planned all creating 16 siblings, the USA’s economic, medical and energy problems are over, and along the way it is hoped via “Spartan Contracts” and other initiatives many social concerns are dampened.

Other countries and continents, in particular Africa will not have fared so well, an improvement, but far from a total solution, without a total solution the world will continue to burn oil and thus global warming will not have been stopped.
As such company chains will use their POP to start new resort cities in places that need, in North Africa in particular creating vast desalinization projects, returning North African deserts to their pre Roman pasture states, this action of course assists with global warming and effectively changes the weather, which in itself is a problem identified by “Chaos Theory” as unsolvable. Of course in time, a fertile North Africa set of resorts and companies will be a profitable venture in itself, as population continues to rise.

Two last points on the process, firstly the proportion of assets and dividends acquired by the parent company, needs due consideration. A balance needs to be made between the POP directly returning assets back to parent company and paying for operations.

As soon as any company has invested in its sibling, it starts paying for its operations about 15% of the RCL, all be it about 10% is returned as profits, so in effect all operations including the university, hospitals, solar arrays and “other” cost each company 5% of its RCL ($100Milliion)

It seems wise for POP to contribute to the operations as an effective safeguard from the initial companies making far too much money, at the detriment of companies that invests in the siblings.

There are a good deal of tweaks and logistics to consider around the inner workings, none however interfere with the “Chaos Science” objective: to by any means necessary solve the problem,

Small differences in initial conditions (such as those due to rounding errors in numerical computation) yield widely diverging outcomes for chaotic systems, rendering long-term prediction impossible in general.”

By creating 1,024 parent resort companies, all creating 16 siblings within a league, all generating exactly $1Billion in profit each, one assists greatly in rendering long term predictions as a solid predictable base structure of the economy, from which new predictable ventures blossom, it will never be 100% but it will be a substantial improvement, indeed one could say, these first building blocks could well be the base of economics for many or all future generations, as the original chapter 28 was named “EEE – The economy for the next 14 Billion years”

6.28 pm Tuesday 1st May 2012

Hi Tanya, I hope I have explained the principals simply enough, here we go with the build up to the “chorus”

PQS (Predictive Quantum Software)

PQS stands for Predictive Quantum Software, the ability to predict future economic trends via the quantum (small) elements within economics (small business and their staff).

In the American Butterfly 002 presentation, PQS Actual was the 3rd of 3 sections, “PQS inspirations”, “PQS aspirations” and “PQS Actual”.

PQS Inspirations

There are a number of events/problems that inspired the PQS, I’ll quickly skip over the top three:

By considering The “Butterfly Effect” adage “Does the flap of a butterflies wings in Brazil, set off a tornado in Texas” it seemed the only way to really work this out was to consider a cubed grid around the butterfly and measure the quantum energy changes and subsequent effect on adjacent cubed grids, said cubed grids apparent everywhere. This led to the concept that individual’s money transactions needed to be measured, a cubed grid of sorts around every human the money effectively being the quantum energy changes.

By considering the problems with Quantum Mechanics and General Relativity in the measurement of Black holes always leading to an infinite number, it occurs if the scientists use “Chaos Science” numbers that cannot reach infinity a gap, space or frequency would be identified between the two sets of results; within that frequency something important may be found. In a roundabout way, this led to the idea that the software should look for, identify and wherever possible plug economic black holes (missing money), which in turn led to the conclusion that all companies that build, work from or supply the resort need to be controlled by the financial software, thus save cash handling there could be no black holes, all money accounted for, and with all money accounted for one can look for, monitor and assess the strongest circular events.

Looking back however the initial inspiration, was indeed my first venture into theoretical science on May 1st 2011, coincidentally a year ago today whist discussing the plotline for an adaptation of “The Sienna Project” script entitled “Galactica 2017” a most learned gentleman by the name of Anthony Rauba, asked if I had considered “String Theory”. To which I asked the question “Would mathematics in whatever form predicting future events partially validate the theory?” To which he shared Asimov’s ''Psychohistory'' from Harry Seldon of the ''Foundation Series''.

You may not predict what an individual may do, but you can put in motion, things that will move the masses in a direction that is desired, thus shaping if not predicting the future.

At the time, I took from this the concept that it was possible for one man to change the world. On reflection however it has great relevance to the PQS. For all the talk of “Chaos Science” solutions, which greatly assist the process, the truth is predicting the future of economics is not possible, certainly not exactly. Economics comes from the Greek word O?????µ?a, the management of a household. As such to predict economics you must predict what individual people do in their lives and homes. The most pressing problem/variable how many children they have.

In conclusion, one cannot predict economics however s as Harry Seldon says “one can put in motion, things that will move the masses in a direction that is desired, thus shaping if not predicting the future.”

Thus the PQS is designed to move people and economics in the right direction rather than predict what they will do. In conclusion: The only way to predict something, within a chaotic system is to make it happen.

PQS ASPIRATIONS

The PQS aspires to follow the initial investment money and reinvestment money as closely as possible, its desire to ascertain which investment’s create the strongest circular events bringing back to the source investment a return greater that initially made, wherever possible far greater. From this point one applies the same principal from all revenue paid to a network partner, this time looking for two specific points, one, the same as for investment, the circular events that see the revenue increase the collective resort companies but also we look for the maximum profit made from said revenue.

Our highly detailed butterfly effect graphic becoming the base for all transactions, where the money flow is circular we know we are on the right track, where it disappears, investigation and solutions are required.

The first thing to appreciate about the PQS is that one does not need to start with actual software, Excel spreadsheets, analysts and a graphic interface to plot the circular and un-circular events made simply in Photoshop or Flash will suffice.
The first order of business is of course choosing partner companies, who do not need to be chosen by 2014 rather 2018, so long as all or most suppliers are partner companies by that date, all is well.

As the largest investment is in construction it’s as good an industry to highlight as any, approximately $2Billiion will be spent on construction by 2014, quite possibly more if real estate is sold. As such one needs to plot where the money goes, assessing and indentifying all supplier companies, even non construction sub suppliers such as, petrol, stationary and electricity, all are desired to be partner businesses.

Here we see a (loose) breakdown of how the $2Billion is spent, $950 to partner companies, including all suppliers, $350Milllion in Tax and $700 Million on salaries. The building company is effectively the university/opp’s centre based construction division, salaries and operations budges accounted for, thus $400Millliion pure profit. As for supplier companies we look for companies that generate the highest tender vs. profit ratio. Considering 4 factors hoping for the below scenario

1. How much profit do they make now 0 to 25%
2. How much with financial software and business advisory assistance 25% to 50%
3. How much with S-Web, S-World and other Marketing 50% to 75%
4. How much with extra orders from parent resort 75% to 100% (then increasing per additional resort supplied).

The above stats bare no relation to RCL’s, simply the amount one can expect to generate from the tender.

In theory all the $550 spent on suppliers bar salaries and tax should be returned as profit from one source or another, providing raw material companies are part of the process. This said achieving ($330) 60% would be an excellent result for the first resort. That added to the $400 made from the opp’s centre contactor/building company generates little under 40% return on investment before a house is sold or any partner companies make a single sale to non resort companies.

Tracking Salaries.

Salaries would seem to account for about 35% / $700 Million of the total construction fees and as mentioned in PQS inspirations it is desired to effetely put a cubed grid around every employee measuring his or her every financial action, gaining precise data on spending patterns and encouraging what actions they take.

However one need be careful on this topic, so as not to overly exasperate civil liberties groups, it needs to be made clear from the start that individual staff spending purchases cannot be seen by the operation centre staff, the statistics gathered are for assisting in general trend analysis and for the staff themselves to see their own spending, so as to ascertain their “ESR” score (Ecological spend ratio).

Wherever possible, one needs to encourage employees either direct or via supplier companies to use banks and financial services supplied by EEE companies. For “Spartan Contracts one can make the contract reliant on this factor, other university and opp’s centre employees can be informed their applications for work will be viewed in a far greater light if they are compliant on this issue. The same principal applied to resort company applications, their staff’s willingness to assist the process taken into account.

The above should have the effect of moving 90% of employees onto EEE financial services companies, from this point one simply tracks the amount of salary per employee that goes back to network companies, rewarding each action. Considering 50% and above will most likely be spent on financial services (mortgage, car, pension, loans) and a further percentage spent on utilities and other direct debits such as TV and Phone charges, it should be easy enough for most employees to get between 50% to 70%

Desiring staff to do this, is not simply useful, it shows loyalty, but more than anything it shows responsibility, after all if they are spending their money with non EEE companies they are effectively adding to global warming and decreasing medical care options for Americans, alongside a host of other ills, such people are not desired within the EEE family

The same principal applies for general spending, items purchased from EEE companies via EEE debit or credit card, adding to their RCSR (Resort company spend ratio). At the end of each month an employee can look up their S-World profile and see their RCSR. This is where one has the opportunity to influence spending by attaching points to spending; some EEE company spends returning more points than others, (elaborated upon in the next section)

Once one has a point score, one can use this score to adjust profit share payments to both the company the employee works for and the individuals profit share bonuses given by said company. Profit share is encouraged within all EEE companies as opposed to pay increases, it would appear that within 4 to 8 years most resort companies employees could see their salary double via this method, as such if they spend their money on other companies wares they could effectively see the company they work for loose money and their effective salary halved.

As best I can tell without infringing on any laws or indeed overly pushing the concept of free will, as one has the choice to assist the process and make a bonus or not assist and not make a bonus.

Tracking Suppliers & Vendors

Tracking suppliers resort to resort companies goods should in practice be a 100% , however companies are encouraged and assisted in selling to non resort companies, such practices harder to monitor, stock levels and manufacturing output can of course be monitored, however with 512 resorts one effectively has 512 like for like comparisons and with 2024 resort companies one has local trend comparisons, companies that fall short, investigated and assisted, assistance largely in the form of the positives taken from an analysis of the other 511 company in the sector.

Should a company still fall short, it is identified as a black hole, tenders offered to another resort whist another local company sets up, the original company still on the network but as a supplier to outside companies only.

The PQS will go far further, individual companies assessed in a number of areas and a ranking assigned to each company, companies and individuals who purchase from high ranking companies improve their own ranking.

Rankings incorporate a number of factors
RCL profit percentage,
customer or business to business ratings.
The amount of revenue a company earns tracked to other EEE companies via businesses and staff,
then the amount of profit generated by the money spent. If one buys a car from a car company that made 30% profit, that reflects, a more complex example would be staff’s mortgages, for example
If a company pays 40% of its revenue to staff all of who spend 25% on a mortgage, 10% of company revenue is spent on mortgages. Even at an EEE bank the profit level of the bank would be just 1% as such of the 10% the company spends only 0.1% is reflected as profit.

However if the staff bought properties in the resorts, their profit return would the amount of profit made from the property sale, which when including all suppliers and their staff would be in the region of 50%.

Here we see a more complex circular event, as the very process of the 4 staff purchasing a resort property sees the suppliers company profit ration increase by 5%, as such effectively the profit level of building houses has increased; as such the 50% would increase to 50.01% or so. If on mass employees bought resort properties the ratio rises further, to further add to the equation, employees could indeed buy the houses that their company receives.

All in all “by any means necessary without detracting from quality or the customer experience, profit levels vs. revenue are desired to be as high as possible. More profit = more resorts, more resorts more hospitals and solar arrays.

Another point well worth mentioning is companies and individuals not within the network, notching up points, by willingly moving to an EEE bank and wherever possible buying from high ranking EEE vendors, or eating at their restaurants etc. A general reward scheme could be put in place, but more powerful is future employees and companies will be assessed on their EEE spending, before any other factor.

Lastly as well as being a sign of individual good performance and collective good performance, EEE ratings can be used to assist companies that are making a like for like quality product or service but, through just bad luck are not doing so well, increasing their EEE rating will assist greatly.

PQS ACTUAL

3.21 pm Thursday 3rd May 2012

Hi Tanya, and I hope in time members of Team Corniche, a warm welcome to you, so here we are the section or indeed spreadsheet that incised me to tear up the original presentation and start again in a simpler & more familiar manner.

To the right we can see the PQS Actual spreadsheet, a 26 year financial roadmap of the resort network sibling strategy. The spreadsheet is too large to copy directly into word, so I inserted a graphic which as you can see is not particularly easy to read hence I made a larger copy and inserted it into this page. The original spreadsheet is available for download at this address "Download PQS Spread Sheet"

This spreadsheet highlights the POP (Pressure of Profit) resort companies expansions method, “POP” is not the initial investment into a resort or reinvestment in same. POP is a continuous cash injection into sibling resort companies.
First let’s take a step back and remind ourselves of the initial investment process, here is a condensed version of the spreadsheet detailing the first (parent/anchor) resort company. (RC1)

RC1, 2014: The third column “In vest” is direct investment, $1Billion from big business by 2014 and two sets of $500Million from small businesses by 2017. (The companies that invest, will own most of the buildings and attractions in the resort)
The fourth column “Profit” includes a low (safe) estimate of profits from all building operations alongside initial e-commerce, software and network profits.

NOTE: After this spreadsheet is analyzed a detailed profit forecast for RC1 is presented.
FURTHER NOTE: Please remember companies are chosen via their ability to annually generate 40% profit of their RCL (Resorts Company License) by 2018, in many cases companies will be investing more than the flat rate investment as displayed in the “In vest” column.


RC1, 2015: This year a further $400 Million profit is desired, this alongside the 2012 $200 Million is accrued in the “Bank” column.

RC1, 2016: By the end of this year, it is desired for the first phase of retail, services and tourism sectors to be operational, the resort town open for business. This year $600Million in profit is desired; from this and the previously banked $600Million, $1Billiion is reinvented in construction.

This investment essentially balancing RCL investment and construction, as such for every $1 invested at RCL flat rate, an investor sees $1 spent on construction, the private & commercial real estate shared evenly.

As I hope I highlighted adequately earlier, said private and commercial real estate could authentically be valued at, at least twice the sum of its parts, the land value alone initially increasing by 1600% up to $6400% when usual economic conditions are restored.

NOTE: These stats are obviously your area of expertise, and your advice is desired, try not to think of this as a presentation I am making to you, rather a presentation we will be making to the CBO (Congressional Budget Office) and facebook. If forecasts need to be revised up or down, so be it, there are many other revenue streams, try to see my forecasts particularly in view of property in line with my introduction.

“I can’t play the guitar, but I can hum the tune and let the guitarist improvise and add to the song. One may consider the man or woman within your group most knowledgeable on properly development and urban planning as that guitarist,”

RC1, 2017: This year with $800Million desired and $200Million banked, a $1Billion investment can be made into a new sibling resort (RC2) this $1Billion is matched by small businesses in the new resorts local area. (If for whatever reason profits are less than desired, the process just adds another year before RC2 investment.)

As before the companies that generated the investment money, ending up owning private and commercial real estate arguably worth double their investment.

RC1, 2018 +: This is the year the “POP” (Pressure of Profit) process starts, it is also the year the 4 years of operation centre initial investment funding is depleted, and the year the company needs to start to fulfill its medical and alternate energy commitments.

First we see an $800 Million profit target, higher figures up to $1Billion ($200Million) get returned as dividends, figures over $1Billion see another form of “POP” (POP2). If you remember back to the “Chaos Science” once a company is annually generating over $1Billion it becomes stable its profits capped used for reinvestment or investment via POP method into sibling resorts.

Before we look specifically at “POP”, we need to look at “GHB” (Give Half Back)

Give Half back was the initial circular event applied to VIRGIN where presuming a 50/50 deal I decided to use all my earnings in various philanthropic endeavors, whist they fully capitalized, hence “Give Half Back” becoming the first circular event, the more money made, the more philanthropic endeavors undertaken, and the more good PR, thus more money generated, thus more philanthropic endeavors undertaken and on and on.

The Medicare, Medicaid & Alternate energy initiatives alongside “Spartan Contracts”, 3rd world patent free pharmaceuticals and in general the research and development done at the Universities, are the more complex circular event built around the initial “Give Half Back” process.

The “Give Half Back” $237Million is split

• $125 Million for the universities and operations centre’s including continual running of all pre mentioned departments.
• $43Million for staffing the “SURH’s” (Super University Resort Hospitals)
• $69Million on solar arrays or other alternate energy.

All told, the “Give Half Back” process whist annually costing $237 Million quickly returns profits between $50 and $150 Million. By 2036 the profit made from energy alone, will more than cover the entire “Give Half Back” bill.

Next we see “Other”, a contingency budget that thus far has seen only the idea of compulsory purchase of electric cars for companies, to stimulate the industry.

The Sub Total is the balance of profit after “GHB” and “Other” is deducted. This figure is split 75% POP & 25% dividends.

From 2018 onwards the (pink) $375Million (POP/75%) profits are annually injected into the next sibling company (RC2) until said company has made its $1Billion reinvestment in construction (2019 Re in vent), and its $1Billion investment into its RC3 sibling (2020 New RC).

In 2021 RC1’s (pink) $375Million (POP/75%) profits are injected into RC3, alongside 75% of the money banked by RC2 by in 2020 and 2021

Before elaborating further please notice the last column “Div 25%”, this is money returned to the RC companies in the form of dividends

It is very important to note “POP” cash injections are not a gift, in total $1,125Billion is injected by RC1 into its sibling RC2. This money part pays for the initial reinvestment and the investment into RC3, in either case property or industry capital assets are returned to the RC1 companies, once again in all likelihood worth double their investment value.

Please refer back to the large 2014 – 2040 POP master spreadsheet and look at the pink POP cash injections column, illustrating how RC1’s companies maintain a continual presence within all sibling resorts. The basic RC sibling investment method of raising $1Billion and seeing that matched by a further $1Billion from local small businesses quickly see’s founder company stakes diminish, from 50% in RC2 to 25% in RC3 to less than 1% by sibling 7. The POP injection keeps the proverbial “genes” of RC1 companies alive.

It also needs to be mentioned that alongside the continual presence in all resorts for initial invertors by POP 1, a substantial further presence is maintained by POP2 as due to RC1’s initial investment into RC2 added to its POP contribution, despite $1Billion from reinvestment from local small businesses RC2 is effectually three quarter owned by RC1, as such all RC2 POP cash injections into its siblings mainly return properly and industry in future RC’s back to the parent RC1 company.
The same principal applies from RC3, 4, 5 etc, each time diluting some, but RC1 companies always having a strong footing, making capital asset acquisitions and dividends from every resort.

Resort Company 2: 2018 – 2222 (RC2)

The profit expectations for RC2 has moved from RCL 40% to RCL 35%, whilst one would presume a larger network, improved software, research, development and systems will make it easier for companies to generate profit, the e-commerce income stream alongside building suppliers tenders are largely monopolized by RC1.

This said as soon as RC1 increases from, RCL 40% to 50%, ($800M to $1B) it generates a second POP cash injection straight into RC2 as such a gigantic contingency is in place.

By 2019 with RC2’s individual profits and two POP1 cash injections internal reinvestment in RC2 comes in the second year, a year earlier than RC1. The following year 2020, RC2 has enough capital to invest the required $1Billion into its own sibling company RC3, at the end of 2020 RC2 is left with $275Million in its bank which is split 75% POP and 25% dividends, thus one see’s on the top row of RC3 (POP 20) $206Million in the “POP Over” column. This column is effectively “POP” injections made before the POP process begins outright. The pop process only begins outright after the 4 years have passed.

In 2022 we see RC2 locked into the POP & GHB process in the same manner RC1 has been since 2018, however as the profit cap (RCL 35%) is less, $700Million not $800Million the POP cash injection and dividends are slightly less than POP 1. POP 2 equaling $300M rather than POP1 at $275M

The exact method of dealing with profits over 700Million is slightly fluid, like RC1 when it reaches over $1Billion the company becomes stable and excess profit used as a secondary POP source. For now for RC2 and all other sibling RC’s we shall work on the principal that all excess profits over target are reinvested internally until $800Million is reached whereby the final $200Million is returned as additional dividends

If we look at RC3 in 2022 we see alongside its own $400Million predicted profit it also has $375Million from POP1 and $300Million from POP2, creating a vast swell of profit which added to the previous year’s takings allows for both RC3 company reinvestment and investment into RC4 all in year 2. Hence the name “Pressure of Profit” the more companies, the greater the cash injections the faster companies make profit and as such create sibling companies.

As with RC2, the profit target for RC3 is reduced, this time to $600Million per annum, as such the RCL (Resort Company License) is reduced to 30%.

The RCL and profit target reduce again for the 4th resort company, this time to $500Million, thus dictating a 25% RCL.

As the profit target is reduced so is the POP reduced, on our right is our PQS Actual “POP” spreadsheet, highlighting only the POP process, skipping through the years to 2040, as you can see the POP cash injections reduce from $375M to $300M to $225M then steady out at $150M.

The reason for this reduction is in part to allow companies that needed to pay over the odds to gain their original RCL to be able to make adequate profit within sibling companies without having to reinvest their dividends.

Each new injection on POP increases the flow until the last sibling company is founded in 2036. As mentioned this company is called “The Boat”, as it will in time start the resorts process off all over again in another location, most likely abroad. Please note there is no new local investment into RC16, RC16 is fully owned by its parent and grandparent companies (RC1 to RC15)
The marvel of the boat is just how much money it makes, the figures at the bottom on the right do not take into account any revenue made directly from the RC16 resort, those figures are just the POP process.

In 2040 by the time “The Boat” (RC16) takes responsibility for its own “Give Half Back” and “Other” commitments it will have accrued $13.4Billion plus directly generated income.

By this time, the second level of “POP”, enacted when each parent company reaches its “stable” $1Billion profit cap, will have seen many early RC’s involved in the second POP wave, possibly up to RC8, possibly all the way up to RC15.

From this point on there are a number of options, reinvestment into the weaker RC Companies making sure all independently become stable, a wise option.

Doubling all profit caps from $1Billion to $2Billion a possibility, all be it depending on how inflation reacts, the POP levels (profit caps) may need to increase beforehand, alongside the “Give Half Back” targets.

At some point however it will be time for the Boat to become the financier of a new set of Resort Companies internationally.

To sum up, in 2014 we start off via the direct investment method with just over 10 Resort Companies in each state, and a second equal wave in 2016, totaling 1,024 each networking 2048 mainly small companies.

By 2042 each has created 16 siblings creating 16,384 small resort towns, approximately one every 29 miles, equivalent to 3 in between London and Birmingham.

In total around 33.5 Million companies will become direct network partners, if each company employed an average of 4 persons, and each operation centre has 1000 employees there will be over 150 Million persons employed throughout the businessbook / S-World network.

The POP processes in many ways makes successes inevitable, as it is a direct result of “Chaos Science” (definition reminder: by any means possible solve the problems identified by Chaos Theory): The main economics problem as defined by “Chaos Theory” being

“Small differences in initial conditions (such as those due to rounding errors in numerical computation) yield widely diverging outcomes for chaotic systems, rendering long-term prediction impossible in general”

As we have built the investment and growth structure around a structure specifically made to tackle this problem, initial conditions are not the decisive factor, the decisive factor is now time. If year on year the profit caps were hit as predicted by the PQS, then come 2042 the above company and employment stats will come to pass. If profit figures are less, the same result will come, just over a longer period. Should profit be greater, the option to speed up the timeline becomes available, however, it also gives the option for more consolidation, internal investment into assets, particularly resources and minerals from the ground.

Resort Company 1, 2018 Profits

Having seen the PQS Actual POP 2014 - 2042 company expansion program, it’s time to look at the base figures for RC1’s POP capabilities, in short will it be able to generate $800Million a year in profit by 2018.

The first point to be considered is all companies within the resort will have had to present a convincing business plan, to show that they can achieve this, said business plan then examined by the PQS and businessbook teams.

To repeat an earlier example, thus far it looks like Mc Donald’s would have to spend about $1, 8 Million in 2014 to generate $400,000 in (pre corporate tax) profits per year by 2018. Quite simply they would need a larger store and set up costs than could be purchased for the standard RCL (Resort Company License) cost of $1,000,000.

This system will work for all businesses, so of the $2Billion in Resort Company licenses granted, on paper, the resort would be destined to make $800 Million a year. The actual investment made closer to $4Billion than $2Billion.

Of course the success of the resort in terms of visitors and residents becomes a pivotal factor for retail, restaurants and entertainment companies. In my eyes however this becomes a plus factor as the “location, location, location” workings and details are near total in their ambitions, and of course one needs to consider, the gratitude of US Citizens for the many philanthropic endeavors that directly benefit those that are near.

All told, many good reasons for the resort making target, we do however have some extra industries that are due to over perform the RCL 40% target. More information is found at the end of Chapter 40 and indeed throughout the entire “Spartan Theory”

First we have the construction and property industry which all told including, a slow yearly $100Million spent on continued construction within the resort (C1 to C3) and the profits made by the suppliers for same plus RC2 which will have at the least an annual spend of $500Million, thus supplies are estimated at 50% creating a substantial l income stream (C5).

C6 to C10 accounts for properties owned by the investors rented, income attributed to their individual profit centre. C11 & C12 accounts for furnishings, kitchen and household equipment. C13 & C14 accounts for agents fees.


Alongside the direct resort inter spending comes construction and property related activity to the local catchment area, which at 6,115 sq miles is larger than Northern Ireland, who are suddenly offered construction, building and supplier companies that are intensely regulated, ingeniously marketed and in general able to operate at a lower cost to their competitors. (Note C15 to C16 profit margin is lowered to 10%). All told the below local tender figures, much like the previous EEE tender are very guarded, a very safe estimate, predicting less business than would be expected at profit ratio’s lower than forecast.

A total of $248Million per year, a figure that is guaranteed to increase when further sibling companies are created
Next we have the e-commerce profits

Predicting e-commerce profits is far less an exact science, a large factor being S-World’s ability to become the industry standard Smart TV operating system and general cooperation from the world IT companies. Hence all companies that can assist become preferential partners and indeed share in the revenues made by the systems.

We do also have public will on our side, and of course we can happily work in the knowledge that as time goes on market share will increase as the resorts increase, and indeed the employees that see benefit from buying from EEE companies and even the company owners who has dividends returned as businessbook vouchers not direct cash.

In total, all factors considered for now I’m putting the combined S-World, S-Web desired revenue take in the USA at 1.7% of GDP and Globally 1.1%

All told an average of $248Million per resort, $117Million from the systems the balance profits made by the suppliers. For all technology companies combined their desired 40% RCL return is but $50Million, from this one income source, technology companies come very close to making 100% annual return from their investments, which when multiplied by POP and in general S-World increasing in popularity over time, there is a good argument that for every $1,000,000 a technology company invests they will see a 50 fold return by 2042.

Which in turn creates another circular event, if they participate fully to the best of their ability they will generate un fathomable capital returns, as such they participate fully to the best of their ability as such they make said un fathomable capital returns……..

One needs to consider both the second set of 512 direct investment companies being launched in 2016 alongside the film, media and TV manufacturers effectively diluting the profit share in this income source by three, however, greater market share over time, TV advertising and in general an increase in GDP makes a 50 fold return or at the least a 25 fold return probable.
To compare, a 25 fold return is equal to 2500% as such $1Million would see $25,000,000, on the other hand USA federal bonds offer around a 3% which would see $1,030,000 return, Even Greek federal bonds at 25% come nowhere near at just $1,250,000


Businessbook profits 2018

Businessbook is desired to be a university based revenue source, its profits attributed to the university, not individual companies.

Profit is made in a similar way to VAT or Sales tax, all be it a far smaller percentage, in the case of partner (RCL) businesses 0.75%, and others 2.5%.

If we look first at partner businesses in the USA (BB1) we see 512 resorts generating $800Million in profit each equaling just under $407Billion assuming profits are 25% of turnover, turnover would equal $1,638Billion, thus a 0.75% levee is equal to just over $12 Billion, split just under $24Million per resort.

For the sake of argument I have matched the overall yield for non resort companies that would use businessbook, before elaborating let’s look at why companies would.

1. The rights to carry the businessbook logo that lets consumers know they are contributing to the philanthropic and practical economic ambitions of EEE
2. Federal government willing, a reduction in corporate tax.
3. The opportunity to have goods sold in the resorts, (only businessbook products can be sold in resorts
4. To impress businessbook and EEE in hope of being chosen in the next investment round
5. Green delivery network
6. Attachment to S-World & S-Web
7. In general selling via the biggest wholesale network on the planet, deserves a 2.5% like for like discount.
8. Free use of all software products.

All in all, plenty of reasons to expect an equal amount of non partner companies using the businessbook network as are on the network, however at 2.5% per trade, revenue is substantially increased to just under $80Million per Resort Company.
“BB3 Businessbook EEE Trade Global”, sees no returns as network returns in other countries will be returned to local network operators in their own countries. However BB4 general global trade is up for grabs, like the USA I’ve matched the BB1 figures.
All told businessbook returns just under $184Million per resort. As this income stream is not specific to any company, it can be used as a regulatory income, seeing greater finding to weaker resorts when needed.

It’s worth noting that as time goes on; despite the second phase of direct investment resorts in 2016 the income stream to the parent (anchor) resorts will increase greatly. Indeed it is the perpetual businessbook funding that makes the parent resorts “the anchors”

Facebook gifts & Apple Stores

In anticipation of facebook’s participation, the facebook gifts concept will be synonymous with the “American Butterfly” solution, before such niceties the concept has impressed all who have seen it, using current stats from the test model “the facebook gifts game” one in two facebook users would use the function, most spending upwards of $500, thus at $50 is a safe estimate.

Turning facebook gifts into a full blown e-commerce service is the next obvious step, as a number of test subjects asked “can I buy a gift for myself”

By linking facebook gifts directly to the “per human experience” search engine, facebook will only sell gifts products and series that people love. Further by making top ranking items, particularly in clothing exclusive, one further increases the desire/demand. Of course few actually purchase clothes/apparel over the internet.

In 1999 in great secrecy, Steve Jobs wishing to control the Apple retail experience, worked alongside Ron Johnson building a secret Apple prototype store, it had long been Steve’s wishes to turn apple from Technology Company into a retail experience company. In January 2000 Johnson shared the incite that “The size of the store signaled the importance of the brand” and asked Steve “Is Apple as big a brand as Gap” to which Steve obviously replied “much bigger”

My vision for facebook goes far and beyond the internet, I see in every marina and every mall in every resort the biggest and most prominent store called’ facebook gifts +” open 24/7.

A Harrods like shop the flagship store of each resort selling the best ranked items produced by partners often having exclusivity before goods come for sale in any other places. In testament to the inspiration “Steve Jobs” & “Ron Johnson” and for collective branding purposes it makes sense for an Apple store to be housed within the facebook gifts space.
In 2010 there were 326 Apple Stores across the globe with an average revenue of $34Million, accounting for 15% of Apples revenue, which is impressive but “by creating buzz and brand awareness they indirectly helped everything Apple did.”
Tourism, Business Travel, & Travel Systems

The original S-World Virtual Business Network & S-Web concepts were designed for travel, initially detailed in the (pre) “Spartan Theory” presentation for Virgin best described in retrospect in chapter 1. The concept was then further elaborated upon for facebook in chapter 14. T1 to T4 represent a low estimate for global travel commissions from both the systems and partner businesses and indeed partner individuals.

Later it became apparent that US business travel was a more lucrative market that US international tourism, US internal tourism estimated the same a US business Travel. The T5 & T6 figures estimate an average room rate of $150, occupancy in hotels at 200 days in a year and a total of 488 hotel rooms in each resort. Indeed 976 rooms for both business and tourism travel.

T7 & T8 apply the same occupancy, with a $300 per villa per night average rate; where by 244 villas are available for business, and the same for tourism, in total 488 Villas. T9 “conferencing” is based around the conferencing centers which are required to be vast and well designed.

T11 to T13 is an estimate of the spending in the resort by business travelers and tourists.

11.28 am Monday 7th May 2012

Hi Tanya, 3 weeks to the day since the start of this chapter, I hope it will be with you by the 17th of May. We are nearly at the there, I had thought to finish with the very elaborate presentation planed for facebook, written within a film script, the final scene to “The Virtual Network”.

It revolves around the evolution of the “Theory of Everything” starting with my instinctive equation that led to my main understanding of “Chaos Science” E x TOE = MC2 + TOE/∞ -16 = 16 PPG, then to its adaptation GR=QM/ ∞ - CS, a unifying theory between Quantum Mechanics and General Relativity which I call “Quantum Force Theory” (QF), further to GR = QM / ∞ - CS = CS ST, which creates further unification with Symmetrical String Theory which I entitle “Quantum Force String Theory”, the missing force that holds together the 16 elementary particles, an alternate to the “Higgs Boson” if you will.

However despite having a mathematical solution for investigation, it has yet to provide any tangible result thus still theory, and to use a play in words “Never let a good story get in the way of the facts” as thus far, all within this chapter is hard solid mathematics.

I’ll be writing about it in the next chapter “Every Angel”, I’m excited to get it on paper and for Mr. Farsi to see it in light of film making: here is the logline:

“In the realms of Quantum Force String Theory: We are God, and we had better start acting like it, as only Gods are not susceptible to the selfish gene.”

It’s a turn the world upside down kind of theory as on one side it is strictly Darwinian based on nothing but solid science however it also gives a good argument for what many call God, all be it not exactly as most currently perceive, but certainly better that the current Darwinian “not possible!”

A quick word of warning, on examination of the rest of the chapters in “The Spartan Theory” in-between the economic working you will often find excerpts that test the boundaries of science that we know and the idea that there is more to be understood and not necessarily in a way one would rationalize. Please appreciate such thinking draws out the creativity, as well from the beginning of “The Spartan Theory” particularly after Chapter 7, the work has been written often in an embellished manner so as to make it interesting for a book or film. Often you will find it is easier to comprehend the project if one thinks of writing a sub plot film script rather than an actual earth changing event.

Ok, getting back to the facts, I’m going to Finnish up the RC1 (Resort Company 1) (Anchor) profit streams, then go to a 16 point circular events question and answer session, to which the answers will make the final “American Butterfly” Graphic, after which a very quick synopsis on the effect of “American Butterfly” on the USA economy, then were done, a week of checking and seeing what a close few think and it’s off to the printers, after which you will get a very surprising phone call

Other Calculated RC1 Profit Centers

Here we have the “Give Half Back” or philanthropic initiative profits, surprising just how much money there is to be made from “doing the right thing”

Starting with O1 “Alternate Energy”: Simple enough, this is the profit figure that is required to be achieved by the energy or alternate company or indeed country that is granted the RCL (Resorts Company License)

O2 SURH’s (Super University Resort Hospitals): are a little more complex, first consider the hospitals and services are not needed until the aging population issue in the later 2020’s, thus at first they can run at a profit, I don’t know how much profit hospitals make, other that the obvious, if they did not make profit they would not exist. First one needs to appreciate that out of the “Give Half Back” deduction $44Million is allocated to hospital staff, as such the hospital has $44Million in staff without effectively paying for them, then there are the patent free pharmaceuticals and medicines, so add a further $10 Million, further the brand new fully equipped hospital without financing costs and one see’s a basic cost of $60Million wiped out, from here whatever profit a normal hospital makes will be reinvested into excellent series within the hospital, so all in all $60Million in profit.

O3, Green Automobiles: It is expected, indeed it will be so that Automobile manufactures make 30% profit, it will be as standard, with a $20Million guaranteed yearly order from the “Other” mandatory expense, plus some private sales $10 Million is guaranteed, one hopes of course for much higher figures.

O4: Universities and Education: Simply tuition fees for students become pure profit as teachers and operations are covered from the “Give Half Back” budget.

Known Profit Centers Summary

All told over $1Billion per RC, the target being $800Million, however I have only included industries within my field of expertise, most industries, not the least “retail, entertainment & finance” have been excluded as I am not equipped to offer a projection with any degree of accuracy.

I have however via a rather laborious process ascertained the Fortune 500 industries profit breakdown, within one can see that above only 20% of general industry revenue has been accounted for.

All told the only 17% of the FORTUNE 500 industries account for the 2018 $1Billion Resort Company profits, even then there is a grey line as to whether the 8% from “11: Wholesalers Heath care & 12: Pharmaceuticals should actually be included.

There is a good argument for a pro rata percentage of 83% of the $800Million 2018 RCL profit targets to be included as a profit centre, as companies are required to match actual investment to effective 40% RCL profit returns. If this procedure was followed an additional $664Million should be added to the $1Billion already accounted for thus making $1,664,000,000. Over double the figure needed for optimum timeline performance.

Before I put forward an alternate calculation method, I’d like to point out that it was my target back in July on calculating the facebook travel profit forecasts to be able to account for a 50% margin of error. Further, as with a little shuffling of dividends and “Other” the POP model would work along the desired timeline at 30% RCL $600 Million. As such one only needs to generate 36% of the predicted profit for success. Further for all profit centers save “Give Half Back” profit forecasts have been low estimates.

Getting back to the alternate calculation method, which is to run the same calculation but via RCL percentage industry split, where RCL’s for industries to which I presented a profit centre are equal to +/- 40% then one needs to apply the math, being the 60% remaining will be estimated at RCL 40% profit thus: $480Million.

So forth: My final profit estimation in 2018 for a first faze Resort Company is $1,480 Billion, $640 over target.

Summing Up


In conclusion before we exit with a 16 point circular events question and answer session, starting at the beginning we have the “Give Half Back” process which besides its philanthropic deeds, makes a company, indeed makes what would be on implementation of the world’s biggest company that makes no profit for itself, all profits are either used in philanthropic endeavors which are in themselves largely profitable, or one sees its profits split between all companies at RC1 level thus maintaining POP and enabling all companies within the structure. Despite making unarguably staggering profit, businessbook and S-World are for all intents and purposes nonprofit. As such companies within the network see maximum returns from this endeavor.

The philanthropic nature of the project in terms of global warming and many other environmental issues, alongside the global medical ambitions will see the love of a grateful planet. US citizens having money in their pockets again, along with their pensions and medical entitlements restored will see the love of a grateful nation.

Initial investment see’s immediate capital returns greater than investment, investment is further made desirable by its extremely limited nature, for the US Big Business is RCL rate investment positions but $1 for every $7 they have sitting around doing nothing.

With investment all but a certainty and POP mathematically created to make final goals a further certainly, alongside an excellent business plan that is incredibly popular with facebook users, which makes unfathomable amounts of cash for facebook, further considering the lack of materialism at the heart of the project is in line with Mark Zuckerberg core values, its inconceivable that facebook would

At this point, personally I am 100%, it’s been a long road sometimes at points it seemed impossible, and only blind faith kept me going, however writing this simplistic presentation has convinced me fully that the impossible is possible, I wonder however if that is due to myself having intimate knowledge of the other 4000 pages of detail or is this summary proof all to itself?
Before we get to the 16 questions one last consideration, and indeed thus far the simplest of circular events, posed within the question,

The question is not do you feel the project as presented thus far will achieve a significant degree of success, the question is: Do you feel if facebook fully backed the project with Mark Zuckerberg as CEO of businessbook the project would achieve a significant degree of success.

Facebook are already linked into many businesses to the point where one in five TV adverts actually advertise the facebook logo, in terms of working in collaboration with technology companies all over the world, facebook are already doing this via app’s, not to mention their social network of 600 Million plus regular users.

Hence the question with facebook integrally linked to the businessbook project with Mark Zuckerberg as CEO, do you think the project will achieve a significant degree of success.

If your answer is yes, then with significantly more to gain; one can expect the CBO (Congressional Budget Office) and the USA government will agree with your decision. Thus one creates the lead out to the simplest of circular events.

If the USA Government feel with facebook and Mark Zuckerberg the project is feasible, then it would make sense for them to assist in the process, thus before approaching facebook, it makes tactical sense to approach the USA Government. As of course Mark Zuckerberg and facebook will feel more confident about saying yes if the government presented the work as an actual economic solution rather than a thesis.

The question that finishes the circle is simple, “if Mark Zuckerberg, Sheryl Sandburg and Chris Cox were showed the work, as a validated plan in the Oval office by President Obama and the CBO. Do you think facebook would say yes?

Thus the facebook & US government circle, if facebook are in, the USA Gov are in, if the USA Gov are in facebook will be in.

Summary / Critical Analysis


As opposed to a summary, I have chosen to frame the summation process alongside a critical analysis within a series of 16 questions surrounding the major points.

To save one needing to refer back to specific points I have added mini summaries before most questions, some questions, particularly the first “Do you feel the project will be popular with the citizens of the USA?” may seem so obvious that they appear patronizing, this is not intended, it is however important to appreciate and be reminded that the project will be popular, as that is in all likelihood, the projects greatest asset, Democracy and western politics of course being founded on what is popular with the masses.

Other questions are not as simple, as such three “tick” options are provided: Probably, Maybe & Unlikely: P____ M ____ U____
Please actually play the quiz so to speak, and for each questing either write on the paper, or insert the letter if you are on computer. The answers are later inserted onto a circular event butterfly effect graphic.

For the following 16 questions, please do not answer specific to the sequence, rather specific to the question, if for instance you feel in question 7 the case has not been made for initial big business investment, do not let that interfere with questions that have assumed such is the case.

The effect and relationship between one question and another is only addressed after all initial questions have been answered on their own merits.

Your (Mike, Zenda, Ian & Paul) initial answers will assist me in knowing which points need to be reinforced, and the questions reframed.

So off we go.

1. The project aims to do much good: Stop Global Warming, lift medical patents for the poor and 3rd world countries, secure pensions and medical entitlement for all US citizens, employ, educate and place 30 Million non graduate US citizens on the housing ladder, restore confidence and kick start the economy putting more money in everyone’s pockets and embark on many other philanthropic endeavors both in the US and Globally

Do you feel the project will be popular with the citizens of the USA?

P____ M ____ U____

2. The US Congressional Budget Office (CBO), are the bipartisan organization that are in charge of advising both the Democratic and Republican parties how to make budgetary policies. Alongside chief economists their message of impending doom due to the aging population appears to be falling on deaf ears as neither party can enact the draconian spending cuts and tax rises deemed necessary as such measures are politically toxic.

A reminder once again of the CBO graphic shown at the beginning of the presentation:

The light blue dotted line represents what is predicted to happen, the dark blue incorporates the pre mentioned draconian spending cuts and large tax rises.

Considering no economist on this planet has any positive solution of any kind, do you feel the Congressional Budget Office would be interested to examine the “American Butterfly” solution?

P____ M ____ U____

3. Most western governments current policies include re assessment of corporation tax as it makes little money and dentures business from operating in countries where it is in effect. In the USA Corporation tax despite in some States being as much as 35% makes the UDA but 4% of its tax yield, the difference largely in avoidance and evasion.

The network is intrinsically linked to the financial & auditing software, as such payroll tax and sales tax and to a degree income tax are calculated as a part of the process, due to the complexities it will be extremely hard to fool the system, if indeed possible at all. No one deliberately pays to much tax, but most companies do whatever they can to pay less. Thus despite not paying corporate tax, companies on the businessbook system will in all likelihood accrue higher tax receipts for the government than those that are not due to infallible VAT/Sales tax and payroll calculators.

Considering Western Governments are already questioning corporate tax, the companies that use the financial software will probably pay more standard taxes and the “American Butterfly” solution includes saving the government +/- $1.5Trillion a year in medical liabilities do you believe it makes sense to grant businessbook companies a corporate tax exception?

P____ M ____ U____

4. Having investigated available plots of land in the USA at a size suitable for a resort town (between 5 to10 sq miles) all the plots found thus far zoned for commercial and residential have been from 25% to 100% woodland teaming with life. Farmland on the other hand is far less so, baron from fall to spring, crops then covered in pesticide, to be cut down a handful of months after germination.

Considering the ecological promise for resorts built on farmland to increase the lands oxygen output via planting woodlands and in general looking at large part wooded gardens for all houses. Plus the promise for the resort to be fully run via alternate energy by year five, and the further promise that part or all of the money saved by buying farmland (which is cheaper than residential land) will be used to buy wooded land zoned for clearing and making it protected “Sienna’s Forests” will appeal to environmentalists and in general the citizens of the US, as opposed to just buying the available land and cutting all the trees down?

P____ M ____ U____

5. Mark Zuckerberg (CEO Facebook) is known for having little use or love for money, indeed it is said by many it is for this reason people trust facebook. His passion, or so it appears is taking his invention as far as it can go. The facebook gifts idea is loved by all, simply as it’s very useful, we have all forgot so send a card or a gift at times and automating the process is a service that benefits all, it could even have the effect of saving a few marriages along the way.

The concept of course opened facebook up to a full e-commerce service, equally as popular thus far as many who have looked at the facebook gifts demo have asked “can I buy a gift for myself” The businessbook network of companies of course and the “per human search results” search engine, making the delivery possible and the products vetted.

I’d eat my hat if Mark Zuckerberg and most at facebook did not juts admire “Steve Jobs” but also looked at his adventures in business with a view to emulation. Apple computers are after all at this time the most valuable company in the world, worth $600Billion. You heard the quote just a few pages back in retaliation to Steve’s wishes to turn apple from Technology Company into retail experience Company, and his partner in said endeavor. “The size of the store signaled the importance of the brand”.

The concept of facebook gifts (or alternate name) superstores selling the best of the best often exclusively having the pick of positions in every resort, will, I hope appeal to both Mark and facebook, it’s a way out their idea as far as what they probably have in the pipeline, but if facebook are the biggest brand, to which I say they are, then the concept of having the biggest stores selling goods the public really want, designed in whatever funky way they feel appropriate, will ,I think be very appealing.

There is of course the money to consider, which will of course appeal to the other 75% of facebook share holders, the returns modestly plotted at least 10 times their current income let alone profit.

Like the business development ideas or not, use them don’t use them, Mark and co at facebook particularly Chris Cox are committed to connecting everything to everything, the businessbook network, via its resort companies recruitment process will be doing just that, in a manner far accelerated to any current business plans anywhere on the planet. My passion is S-World “Sienna’s World” and philanthropic endeavors the businessbook plans a necessary contingent of their promotion/creation, as such I have no ambitions for businessbook, and quite righty nominate Mark as CEO, he and facebook are the perfect marriage.

Do you think Mark and facebook would be interested in taking control of the businessbook network?

P____ M ____ U____

6. The S-World concept, a 3D virtual world that mirrors earth rendered in great detail constantly updated, with shops that lead to all businesses on the businessbook network destined not only as an internet system but also the industry standard smart TV operating system is destined to make technology and media companies a fifty fold investment return by 2040.

All products and services on the system marketed, filmed &/or rendered via the media departments at the operating centers, all products constantly revised by those that purchase from the system. All in all I say with confidence a definitive improvement on the current internet.

It’s also fun, a gaming platform, and a social platform and has immense potential for new ideas to be incorporated that have not been considered yet.

Currently the USA is close to losing its AAA credit rating, thus considered not a 100% safe investment. If one were to buy $1Million in US federal bonds at 3% interest by 2040 one would receive $2,4Million. If one looks at the worlds riskiest bonds from Greece at 25% one would receive $15,7Million (If they don’t default). As initial S-World investment is hedged with property it is a risk free investment, currently the expected investment returns from S-World on top of the initial property are as mentioned 50 fold for $1Million, a $50Million return.

Further consideration needs to be paid to the nature of S-World, S-World is not a company, there are no dividends going to the S-World creator (i.e. me) rather S-World is owned by the technology and media companies that invest, the profits split evenly.

Do you think technology companies will see merit in investing in S-World?

P____ M ____ U____

7. 50% of the worlds technology companies, 10% or 90% starting with 512 development centers and looking to achieve over 100,000 by 2050, S-World and indeed all the software components will become highly evolved, I’d hope by the time it comes to present to tech investors the words “The future of research & technology” could be used.

The big businesses in the USA are sitting on $2Trillion as they are worried to invest it, either in industry or banks. This fact has been suggested as one of the problems with the Euro Zone economy. USA big businesses are only granted 32.8% of investment options, equaling $336Billion as such for every $6Million they have sitting around they can only invest $1,000,000, further for every $1,000,000 they invest they immediately receive property valued in excess of their investment, maybe greatly in excess.

And whilst long term returns are not at the fifty fold level for technology companies, all who get in at the first phase will see significant returns especially over the long term.

Do you think US Big business will see value in inventing?

P____ M ____ U____

8. Please cast your mind back to the last section that forecast RC1 (Resort Company 1) 2018 profits. Below is the known industry forecast.

If you remember this accounted for 17% of US Fortune 500 industries and 40% of RCL (Resort Company Licensees) as such at a further $640 Million was added, as that is the amount of money inventors will need to have shown could be made before being granted a license to trade, all in all a total of $1,480 Billion per year.

Do you think that the $800Million used as a safe figure in the POP spreadsheet is reasonable?

P____ M ____ U____

9. The POP (Pressure of Profit) reinvestment method is rightly attributed to “Chaos Science” certainly its inspiration. However there is an existing business model that is similar, McDonalds! It is McDonald’s policy to instead of giving all its profits to its shareholders to use some to buy land on which a new McDonalds is built. As such if they start with 1000 McDonalds making $1Million a year equaling $1,000Million, via this process they now have $1,001Million a year, McDonalds have been doing this for a long time and now have over 33,000 stores all contributing to their shareholders. Why are McDonalds not the biggest company in the world you may ask, well for the last 25 years McDonald’s dividends have increased year on year.

The POP process as illustrated is less dividend centric, looking at long term growth, and indeed collectively becoming the biggest company in the world, it is however the same basic business model just far more structured and involving far more components.


Presuming the mathematics are correct do you agree the PQS POP cash reinjection method (“chorus to the song” has the capacity to create 15 sub (sibling) resorts by the previously predicted timeline of 2036?

P____ M ____ U____

10. The initial direct investment phase of 512 resort companies split over 50 US States see’s each operation centre approximately 150 miles (250 km) apart, each resort’s catchment area larger than Northern Ireland, it is hoped these resorts will start being built in 2014. It is further hoped that a second and final phase of direct investment (anchor) 512 resorts/operation centers will begin in 2016, thus making each operation centre 88 miles (125km) apart over 3000 sq miles three times the size of Luxemburg four times the size of Mauritius. Initially it is important for each resort to have a large catchment area, as it increases the amount of people who would visit or buy property and indeed the amount of businesses available to be chosen as primary partners.

Once established however each resort needs to create operation centers to give one to one on site assistance to its businesses and of course hospitals need to be built far closer than 88 miles apart, hence the need for the sibling league of resorts within the initial resorts catchment area. Thus 15 siblings are created so making each resort hospital and operations centre about 28 miles apart, as such no one is further that 14 miles from an operation centre or a hospital.

Putting the hospitals aside for now, do you feel the businessbook support mechanism aspiration for no businesses to be further than 14 miles away is sufficient?

P____ M ____ U____

11. Assuming initial investment, profit targets and the POP profit injection sibling resorts processes are successful, each of the 16,384 resort company will invest $1.1Billion into solar arrays or an alternate green energy source. $1.1 Billion x 16,384 solar arrays = $18Trillion

Currently the USA spends in the region of $2.4Trillion a year on energy, discounting inflation I’ve made a guesstimate that this will rise to $4Trillion by 2040.

Currently if one spends $9Million on a solar array, one will generate $1Million a year in energy, I have worked under the assumption that given, each operation centre has a well funded research department looking at improving the energy output, over 20 years efficiency (energy output) will double to $2Million a year. (NOTE: efficiency of microchips doubles every two years)

$4Trillion x 9 (current solar output) = $36Trillion divide by 2 for increased efficiency = $18Trillion

Given initial investment, profit targets and the POP profit injection sibling resorts processes are successful do you feel the $18Trillion will be adequate to provide power to most of the USA by 2050? (2050 not 2040 as the last (boat) resorts will have only begun the process in 2036, plus it leaves some wiggle room)

P____ M ____ U____

12. Once again assuming the financial process is successful and the 16,384 resorts are created each will have a “SURH” Super University Resort Hospital. The words University reflecting the adjoining research and development divisions specializing in pharmaceutical and medical technology research, resorts as hospitals are designed to be akin to 5 star resort hotels.

The Congressional Budget Office suggests Medicaid (medical care for retirees) enrolment will rise from its current 40Million to 80Million by 2040. Alongside Medicare is Medicaid assisting poorer vulnerable members of society, particularly single mothers and their children currently has about 40Million enrollees and expected to stay around the same figure. The only figures I have been able to find on the exact duration of care available is the statistic that Medicare will cater for one night in hospital.

The “Spartan Contracts” initiative amongst other aims seeks to reduce the Medicaid 40 Million down to 20 Million by employing those who are entitled. Thus one looks to cater for 100Million US citizens by 2040.

Working on a higher than average staff quota, and assuming by 2040 with 26 years of research most pharmaceuticals and medical technologies are patent free and including the initial cost of building each “SURH” is taken care of. Then the initial resort development each of the 16,384 SURH’s has the capacity for 268 hospital beds offering an average of 16 overnight stays

Do you think of the 80,000 USA retirees an average of 16 nights per person is adequate? (Note: if your answer is yes, then the money the US saves is enough to secure all social security payments)

P____ M ____ U____

13. As highlighted at the beginning of this chapter, the most respected US economists such as Alan Greenspan and Ben Bernanke alongside the Congressional Budget Office highlight future Medicaid commitments as the proverbial “straw that will break the camel’s back”. Besides Medicaid The “American Butterfly” solution desires to create more jobs than there are unemployed people in America, indeed a lot more, as such the current (2010) $571Billion spent on welfare will be reduced whist at the same time increasing both payroll & income tax receipts.

As further highlighted even without the above benefits, if economic stagnation were to end, as it has always done since records began, the increased tax receipts would even at current spending levels place the USA GDP vs. public debt ratio (the yardstick of economic success) into a profitable position. It is only the forecast doubling of Medicaid and Social Security plus the increase in Medicaid from the current $1, 5 Trillion to estimated $2.9Trillion that presents an untenable burden on the budget. Remove the Medicare & Medicaid and one is left with just the doubling of Social Security to $1,4Trillion, less than is being managed currently.

As well as reductions in Welfare payments and the subsequent rise in tax receipts, alongside the removal of Medicaid and Medicare liabilities “American Butterfly” also has another major contribution to the US economy, indeed most likely singularly more important that all other factors combined. This factor is the increase in USA GDP as a whole, currently at around $15,294 Trillion, in 2018 the first wave of companies are due to generates $800Million each in profits, all be it actual estimates are currently near double. Working on the $800 Million figure multiplying by the 518 resorts we see a figure of $414Billion in profits, which would in all likelihood have taken a $2Trillion turnover to be achieved, as such USA GDP rises to $17,294 trillion, further as the companies are all linked to the financial software the USA will see higher than usual tax receipts.

Of course as time goes on, businessbook companies GDP levels will lower as more companies switch over, but the more resort companies the more turnover. By 2040 without factoring inflation businessbook companies are forecast to add a further $32 Trillion a year to USA GDP, close to $6Trillion a year in taxes.

All told, do you think the case has been made that if the business plan and investment plan are accepted as workable by US economists such as Alan Greenspan and Ben Bernanke alongside the Congressional Budget Office” economic confidence will be restored in the USA

P____ M ____ U____

14. Should US economists such as Alan Greenspan and Ben Bernanke alongside the Congressional Budget Office” give the green light, do you think both the Democratic and Republican parties will embrace the “American Butterfly” initiative?

P____ M ____ U____

15. The American Butterfly Solution, in its original EEE format was originally considered not as many resorts rather one giant city so called “Cities of Science” for Zimbabwe, then Libya, followed by Greece, Spain, Italy, Ireland, Portugal before the “Cities of Science” concept adapted to smaller town for England, finally to end up as many resorts in the USA. Ironically for big businesses the investment plan to solve all the USA’s problems is actually half what it was for Greece.

If the “American Butterfly” solution is accepted by USA economists and Government as workable and is indeed implemented, bearing in mind the general ambition for Resort Company’s to expand abroad after “the boat” (16th Resort Company) has been launched? Do you feel the EEE (Ecological Experience Economy) and businessbook will work globally?

P____ M ____ U____

16. “The Boat” (16th Resort Company) is currently forecast to have via POP alone made $13,411 Billion by 2040, with a further $2,4Billion a year injected, with 1024 boats the figures suggest a total cash surplus of nearly $14 Trillion, increased by $2.5Trillion annually. Some to be spent reinforcing the resort leagues companies position, some to be used to expand abroad, but some maybe half is desired for “Special Projects” Projects that are of benefit to the planet & or Humanity that would currently seem inconceivable due to their expense.

From planetary improvement initiatives like “The Babylon Project” and “African Rain” desired to return North Africa and parts of the Middle East to pasture and forest. To planetary defense initiatives protecting the planet from asteroids and super volcanoes. “The Jellystone Project” may indeed take 5000 years to complete, but in 5000 years if it blows up our children’s children will be immensely grateful we started now, it is after all an ELE (Extinction Level Event.)

Do you feel, given the funding as outlined above in a matter of years the world could enter an ecological philanthropic golden age?

P____ M ____ U____

So all the questions asked and answered, if you have a printer, please print out the “final butterfly” graphic that was attached to the email and write your answers on the graphic in the spaces provided. (When this is finally presented to Tanya, it will be in a broacher, so she will be asked to just tick the boxes on the next page.

3.37 pm Wednesday 9th May 2012

Hi Tanya, here we are at the final section, 15 months and three maybe four thousand pages eating and sleeping this project, I feel confident I’ve covered enough bases to warrant a collaborative effort, one final question, and then the project is destined to my four reviewers: Mike Enslin, Zenda Scholtz, Ian Haslam & Paul Morley. Pending reviews the project is but a couple of weeks from your hands.

The final question gets to the heart of the matter, the circular events, and the last “American Butterfly” diagram, was requested to be filled in, directly relating to the specific questions, now I’d ask the process be repeated, bearing in mind all factors considered with a positive effect on each other.

For instance, if one put a “Maybe” for question 5 “World mark Zuckerberg be interested in heading up businessbook, consider the same question if both 14 & 16 were positive. If they were then one could consider ordering events so Mark was asked directly by the President and informed of the great good he would be doing.

From there, if one put a maybe in question 6 “Would Most Technology companies wish to invest” one need reconsider to include in the question, if facebook were already involved.

And so on and so on.

Lastly please also consider the effect of yourself and “The Corniche Group” on events; thus far we are largely looking at my work, with assistance from Mike Enslin, as far as creativity goes, a sterling achievement. If one looks into the creative process, there are generally two common factors, going for walks and other such persist enabling the ideas to come to one via inspiration not a conscious search. The second generally considered factor is working in groups; they say the days of one man theorists like Einstein coming to complete conclusions are extremely rare, only in collaboration can a fully contusive solution be found.

Thus consider how much more can be achieved together, the reasons for “The Corniche Group” original inclusion in “The Spartan Theory” was due to practicality, and opportunity, simply I had the contact. However the reason for their re-inclusion back on the 14th February was in part again opportunity but also skill sets.

As mentioned earlier as a part of the Fortune 500 Company’s analysis, the industries that I have covered the industries where I had either experience or incite only account for 17% of all industries. However if you look at that 17% with the exception of mineral recourses (which is indeed highly useful) the 17% of industries specified so far in “American Butterfly” are the exact same 17% that “The Corniche Group”, “The Mohamed S Farsi Foundation” and Mr. Farsi himself have experience in.

“The Corniche Group”: Urban Planning, Real Estate, Property Development, Philanthropy, IT and Energy

“The Mohamed S Farsi Foundation”: Philanthropy, The improvement of healthcare, The advancement of education and science, and the saving of lives.

Mr. Hani Farsi: Film production, Soccer and Middle East Affairs. The latter two whilst not significantly detailed thus far, however both have big parts to play in “The Spartan Theory”

Lastly it needs mentioning that Mr. Vincent Chevance’s legal knowledge will I’m sure be an essential component as whist for the best part I’ve adhered wherever possible to incentive based motions in which to move the masses in the desired direction, I may well have created a legal minefield that need’s a path to be cleared

So for the last action in this chapter, I have re presented the last graphic, this time however including the arrows that indicate a circular event and it signature title “American Butterfly”

Please re write in the “Probably”, “Maybe’s” or “Unlikely’s” this time taking into account a group effort, indeed, your groups effort, alongside the effects of any factors that are already “probably” being used as leverage on other factors.

So What Next?

I’d hope next on the addenda is a meeting, be it a friendly upbeat brainstorm and SWAT analysis with yourself Mr. Farsi & Mr. Chavance, or a meeting with whoever is assigned to due diligence, either is fine, I am keen to press on as quickly as possible, there is unfortunately a slight curve ball in the form of the US Elections coming up on the 6th November.

If we are to start at the due diligence and assessment stage before presentation to Mr. Farsi & Mr. Chavance with three to four thousand pages of data on the www.s-world.biz website and more on hard copy, attempting due diligence and assessment without my presence would be a long, slow process. Hence my full excited cooperation is offered to assist in this regard, if it is deemed necessary.

Once we are all on the same page, the next stage is to verify and amend all the stats, get some definitive percentage to the estimated real estate return from initial investment, remove any un necessary sections and add new industry profit centre estimates for retail, finance, minerals plus any others we feel comfortable with. At the same time I wish to start work on the complex “butterfly effect” circular events PQS graphic interface. If you have seen “Terminator Salvations” at the end when Sam Worthington connects to the SkyNet system, I wish the interface similar to their graphics all be it, using circular treads, recording each event and business considered interconnected, each event brought up with detail if touched upon on an I-Pad. There are also many patents that need to be registered.

Alongside creating the presentation, as important is who it is presented to, the key man is Mark Zuckerberg, the root to him will of course be a collaborative decision, however given current information I will present my current two suggestions, which are both based on “the story” “The Spartan Theory” http://www.s-world.biz/TST/The_Spartan_Theory_in_retorospect.htm

April 4th to April 26th 2011.

I like the idea that all that has been written is a reverse engineered version of a flash of inspiration and incite afforded to me by my daughter Sienna. And I feel others will too, further “the story” assists in the only concern the public may have: “The Terminator” or “The Matrix” factor, an all powerful software network becoming self aware and blowing everything up. If you have not yet read “The Spartan Theory” in retrospect, maybe it would be a good idea to give it a quick read; it’s intriguing to say the least.

As mentioned, the key man in this project is Mark Zuckerberg and for all the millions of reasons why he and facebook would say yes. Mark, Sheryl, Chris and company have got an awful lot going on, and are most likely already consumed with their current vision of what they will be doing over the next few years. As such one needs to pull out all the stops; as such it makes sense to get the US Government’s backing before approaching facebook.

US Gov root 1: Cullen Schmitt & Harvard Business School. Not only does Harvard have the apparatus to fill in all the blanks, they have a strong equity division and of course Mark Zuckerberg went to Harvard. Confidentiality will of course be a pre requisite, once given however, our presentation assisted by Harvard then presented to the CBO before making its way to the White House & a representative from the Republican Party. In strict terms of impressing Mark Zuckerberg, President Obama is the man, however a solution needs to be bi-partisan.

US Gov root 2: Sheikh Mansour bin Zayed al Nahyan, not currently written into “The Spartan Theory” in Retrospect is “The Sienna Invitation” (8/4/11) which starts “Dear, Mansour bin Zayed Al Nahyan, FIFA, LUCAS FILM, GOOGLE, MICROSOFT” and proceeds to frame in the investment proposal around an amateur football club and a charity donation. All be it at the end it pays subtle reference to a joke by Russell Brand about “A Jeffery” hence not publishing the page.

I’m not sure about your relationship with HH Sheikh Mansour bin Zayed al Nahyan, however like yourselves he is written into the original “Spartan Theory” and I’m told he has President Obama’s phone number on speed dial, thus in terms of getting to “The White House” a option worth considering.

Thank you for reading

Yours sincerely

Nick Raymond Ball

Dedicated to Sienna Skye

The Angel that resides within “String Theory”