Dear Gavin,

It was a pleasure to talk with you, please find attached SIENNA’s Executive Summary, Financial Analysis and supporting financial documents along with a contents page that tracks to progress of the complete business plan as well as the document, “Evolution of Sienna – 1999 to 2011”

Making an executive summary for such a vast concept allows only room to merely mention concepts, marketing plans and advanced software programming. An In depth analysis of every aspect has been performed and is contained in the full business plan.

I have been preparing this proposal specifically for VIRGIN since August 2nd 2008. I had thought the route to be via the “Big Ideas” committee but we’ve worked with Vanessa from Ulusaba and she suggested I contact you. And considering you are in Constantia and I’m in Hout Bay this makes a lot of sense.

I hope you or a VIRGIN representative can work closely on a final presentation to be sent to London where I presume the funding will come from.

Regarding the financials, when we get into the Billion’s were really looking at best guess forecasts that will need further consultation with industry leaders but the road to £120,000,000is solid the math sound.