Whist there was an obvious opportunity for editors to promote their own business, on balance, as ODP results were generated by humans, they were a more reliable source than Meta tags and keywords.

73. So what did Google have to do with this? Quite simply they gave ODP results a higher position in their search. Often ODP websites appeared at No1.

74. So why should Google consider giving web content provided by the BIG 16 consortiums priority? 2 reasons

1. If someone buys a product from a BIG 16 website that was found via Google, Google will get a commission on each sale.

2. “The Sienna Foundation” will provide enough resources for an extremely competent but fair complaints department, carefully monitoring all complaints for any associated BIG 16 company.

75. Like insurance? Yes exactly. Much in the same way as membership of ABTA “Association of British Travel Agents” If you book any holiday through an ABTA agent, if the company fails all clients get their money back

76. That sounds interesting, any other thoughts? Well yes as we will be insuring our client’s purchases or travel arrangements and providing a well manned complaints bureau, I hope Google will rank Insured monitor results above others.

77. What is the “Sienna Foundation”? The Sienna foundation is a nonprofit group aimed at Ecological research and Global economic improvement.

78. How will the Sienna project be able to afford to monitor all those complaints, it would cost a fortune? Well The Sienna foundation, whilst not a share holder of any BIG 16 consortium, receives half the profit/dividends of all money generated by each BIG 16 conglomerate.

79. Half is a lot? Not when you think of it as money they would not have had in the first place. The various tax implications of working with a nonprofit group, plus the intention, not promise to invest in companies within our group that are struggling.

80. Any other advantages? Well there is one big big advantage.

81. Wow, what’s that? Well when word spreads, clients will have the choice of buying the same product for the same price from none “Sienna Brand” associated company. Or buy the same product that not only offers insurance, but further soon all the world will know that when you buy from a brand associated with “The Sienna Foundation” half the profit goes towards saving the planet.

82. Wow, that’s really good, so you will play on both people’s common sense and decency? Yep, I hope that within a few years most of the population will see buying from a none “Sienna Foundation product” not only plain silly, but I hope they will see purchasing from our rival as simply stealing from a Non Profit organization, created solely to improve the planet and the imbalance of wealth.

So that was the basics of retail back in May.

Now let’s focus on Une’s fashion boutique first however what is the Virtual Network?

Well its best considered an operating system for your TV as within 8 years or so, most TV’s will be computers, as such you can go into S-World and shop from home, it will of course be interactive and have a similar bouquet of TV as Sky, plus a lot of extra series and films made in S-World studios.

First please note like Oil and Energy, fashion was picked as it was an industry particularly to move on line, vastly different from Travel, and Energy for that matter.

Ok so to Une, currently I don’t know her business model other than she goes all over the place ordering clothes and then selling them, and she is a charismatic beautiful girl who’s very self will assist in promoting and adverting her brand, Like Sir Richard Branson assists the VIRGIN brand, just on a smaller scale.

So we have potential to excel within her industry given the chance.

Ok so let’s see my new walk inspired idea.

Une continues what she does, but pick’s a specialty of two, I’d say, ladies elegant dresses, ladies cool and sexy dresses.

She picks 16 items of each category of the two categories so 32 items, then orders 62 of each item.

The purchase price is an average of $20 each item, which can be, $5 for a small item, $10 for a medium sized garment, $20 for a better quality medium sized garment and $40 for quality a top of the range elegant ladies dress. All ads up to $20 times 32 different garments: As such we are looking at $20 times $64 = $2,560, now we have to photograph and film all the garments, for the same price.

Filming and photography is far more cost effective than usual as students learning at the universities use the shoot as a practical lesson. Plus a team of four people assigned to Une’s business pill have worked out the logistics of best quality vs. good price. As such the shoot will be excellent and take just a few weeks.

The shoot covers many different scenarios; firstly four or so catwalk runs for different sizes and heights, so consumers can see items in their size, as an excellent design on one size often does not suit a different size as well, Stills are taken as well and for the more expensive items, some location shots.

Four each size, four different people model, this gives the advantage of displaying the best of four, plus if a customer likes a particular dress in a certain size, they can see it on four different people.

Add to this, any item can be returned, at postage cost, all be it Une will see statistics on the amount of returns and choose people who have only returned one in five dresses say.

All this seen within the interactive 3D boutique store available on TV, this is enough to make people shop on line for clothes, more than enough.

If you we’re following the Math, Une has to lay out $5,120 and will make no profit. Well actually she won’t, this money will be provided by businessbook, or S-world.

So what is the point? Well for a start with only 128 dresses per design and only 16 designs, presented so well, to maybe a million or so client’s the dresses will fly of the shelf and each person will have a very exclusive quality item. Pre orders will most likely mean the entire collection goes within a day.

And now here is the beginning of the clever bit, each client is obliged to rank the dress out of three; there can be no disappointment as dresses can be returned, so we have 1. Good, 2, really nice thanks, and 3, wow, thank you Une I feel like a million dollar.

Next we go up a level, on average each item sells for $40 dollars, some for $20 some for $80 depending on the size and fabric. Now we look at companies like Guess and Marks and Spenser’s double the supply to 256 items per country for all such companies.

The companies, and lets consider just Guess who sell $2Billion worth of clothes a year and make $300 million profit each year

I very much doubt they have more than a 10% margin within their territory, 256 items in the whole of South Africa would be exclusive.

Guess of course slightly alter the design to better suit their brand, and as the new Guess dresses are original.
Guess however do not order all the dresses, they can look at the dresses on the catwalk within S-World, which is a better representation than any other, 4 different sizes times four different models & public equaling 16 different view’s of the item.

If we add to that the speed they flew of the internet shelf for Une’s S-world store we see the pubic demand

Add to this the statistics of customers that really loved the dress and those that sent it back and they have four different stats to aid them to pick their dresses. Add to this the team of four from businessbook doing a business analysis, the buyer is immediately only presented with the best 8. From which Guess pick four, and remember the maximum they can order is 256 in an entire country, where the country has 9 competing companies for the order.
Now we are really exclusive.

Guess buy for an average of $40 some $20 some $80 and sell at 100% mark up, this is a little higher than their usual items, but as they are already a popular design and extremely exclusive that’s ok.

Of their $100 mark they net $40 per item, 25% of this $10 is assigned to the supplier so now they have $30 per garment and so can increase the quality, and as everyone knows this all will feel they have got good value.

We now consider different global territories, including big countries where the USA would have 50 or so territories being their states, so as a minimum we are looking at 128 territories, maybe double.

Now back to Une, she is making $10 per item sold, if next order 4, we can assume the total global order is at least 8
The balance that don’t get picked up, will still have sold out in the Guess stores etc. so 128 are made making Une half that already made (half as 8 items no 16 as the other 16 were picked up by the Diesels of the world as so need to be exclusive.

So we have 8 items times 128 items each, times 128 territories. = $131, 072 pure profit for Une, plus half again. $65,536: total 196608

Next we go up a level, shops like Diesel, Boss & and in general independent expensive boutique shops.

We double up the order 256 items per territory; we also consider that again only half the items get ordered. As such Une makes the same as before, $131,072 plus the original $196,608 now she has made $458,752 from one season. Let’s add the other 3 seasons: $1,835,008

Now we repeat the process again, to the top designers, who now have the stats of all 3 levels of sale and customer reaction, with a garment that not only has a story but has been extremely exclusive.

Lets say each designer only pick one garment, at an average cost price of $80, they adapt the design to their brand and order as many as they usually sell, say its Dolce, and maybe globally in all sizes they choose 256, then add to quality and sell it for a fortune.

Now that’s not a lot for Une just $10 times 256, just 2560, however lets consider 4 other designers have also picked an item, equaling $10,240 still not much, add it to the profit so far $1,835,008 = $1,845,248 However now the design is famous and at only 256 each in the world extremely exclusive. This is the PR.

Next one drops a year, so the following year no garments are sold, then on the second year it goes back down the ladder, back at first to the Diesel and expensive flagship boutiques. However now it’s a classic, and again gets slightly adapted, the order is the same at 256 a garments but at $80 each, of which we have four = in a128 counties so 256 items x $10 dollars for Une per item: 327,680 add to $1,845,248 = $2,172,928

The next phase is where Une really starts to make money, as it makes no difference if the design she originally picked is sold at Valentino for $10,000 or at next for $40 she always gets $10

The next season, the garment is a real classic and still very exclusive, and it’s time for a larger supply to each territory, lest say 1,024 items, on 128 territories times $10 = 1,310,720 add to the $2,172,928 = 3,483,684.
This is just for a dress, if we look at men’s fashion, shoes accessories, even jewels, all of which are related, Une can times her yield by at least 4 so $13,934,592

After this, four maybe six years later, Une once again has the rights to directly sell and back to the original design, which she can sell via S-World for an average of $20 or sell to main stream high street shops and hypermarkets who sell for $30. Someone who goes into a high street shop who buys a dress that has been loved by so many that one was adapted and sold for 1000’s of dollars will fly off the shelf, just because it’s a great design with a story, across a country and the web we could easily look at 2,048 per 128 territories, times four designs = $1,048,576 ad to this the dresses that did not make it to the top designers and we have about the same 2,097152. This figure however is a yearly residual figure so we need to double up each year, so we have a yearly general income of $3,483,684 plus $2,097,253, lets look at 4 years: 1: $2,097,253, 2: $4,194,304, 3: $6,291,557 4: $8,388, 810 Now we need to add them up and add the yearly income of $13,934,592x 4 = $55,738,369 + $20,971,924 = 76,710,293 over 4 years with her business exponentially growing at 25% a year.

Year4: 13,934,295 + 8,388,684 = 22,322979 so year 5 x25% $27,903,723 x 25$ = $34,879,653, Year6: x 25% = $43,599,566, Year7 x 25% = $54,499,457, Year 8: $68,124,321 Add that together

Remember this is pure profit.

So we have $78,707,612

This is based on Une only choosing 16 garments per style per season made in all sizes, over time Une will most likely expand to 64 garments per style per season; she has after all got millions of dollars to spend on searching
This due to the time slide (scale) equate to double income

$157,415,244

Let’s further consider Une uses her supply network and brand love to venture in to other e-commerce and so doubles again, and remember Une is delivering many millions for good causes so her brand will be loved.

Now we have an 8 year total of,

$314,830,488 after giving 50% back, 30% tax and 10% directors draw.

Now its time to double up and buy into a City.

One 64th of a City costs $1 Billion. And is between 4 and 8 square Km’s depending on the location, lets look at a desirable spot in the USA so 4 Sq Kilometers for $1 Billion. Une has $314,830,488, and has worked hard, alongside the board of Directors, and as everything works in 4’s (long story) she need’s to spend only $250,000,000. Leaving a dividend yield of $64,830,448 that she will take half and split the rest between the board (16 people) so Une has a personal bonus of $32,415,224 minus Payroll tax at 35% (depends on county) = $21,069,896 as a bonus on top of the 10% of profit she got each year pervious.

More to the point Une has now got 1 Sq Km of a City, and now her Give Half back works differently, instead of 50% going into the communal pot, it goes 25% for City upkeep, social security and City improvements or expansion. Plus 25% goes to her individual university, and so about $30,000,000 a year (need to look at this, probably more) so $15,000,000 a year on people working specially on making her businesses and City more profitable. Plus she has access to every bit of technology every advance ever made in all the science cities.

Now we have the start of an economy as we have a business that is reasonable for a town. If she wishes she can look to take on a partner in the property for 50% and start a new company. This means her stake in the city is now only $125,000 half a square KM but she and her new partner have $250,000,000 to invest.

And what better project than a renewable energy project, within a few years’ it will be independently profitable, plus now the city has twice the revenue for expansion. And double the University budget now $30,000,000.

She of course still has the fashion and retail income which by now we are looking at $100 Million a year,

Lets skip 4 years and another $400 Million in the pot, plus now the alternate energy project has returns $100 Million a year between $50Million

With all the give half back money going to her city, it has doubled in value or expanded to twice the size. So and asset of $250,000 added to the $400 Million all be it another $250 was used to buy another sq Km so a total land asset of $500,000,000 plus $150 working capital that can be put to use in another business type or business types, which we will say make another $25 Million a year.

So per year we have $100,000 from fashion etc, $50,000,000 from power and $25,000,000 from other. As such $175,000,000 a year time’s 4 = 700,000,000, more than enough for 2.5 Km’s of City at $625,000,000
As such within 16 years, Une owns over $1Billion in real estate has a team on a budget of $30,000,000 a year making sure all is running well and she is expertly advised. Businesses making over $200,000,000 a year and has contributed about $1, 5 Billion to good causes and about $1Billion to the tax man.

She will have created about 100,000 jobs and has housed 8,000 people, made enough alternate energy to power about 50,000 houses and made a significant contribution to science and economics at the universities.

Well done Une ? this is your New Years present

At this point we will ask for the $5,120 start up money back.

In reality of course Une will face competition from others working the same model, so in general other companies should not really expect to get much more than a tenth.

However in Une’s case, she is in “The Spartan Theory” and S-World twice as such everyone will want to work with her, so she will make her billion, however no one can make more than $1Billion so that’s just more for the planet, which is something I’m sure she cares about more than having more than $1 Billion.

The significance in Global terms of anyone with passion and dedication making $100 Million for them selves, starting from just a dream is immense. A 100 Une’s in 200 different industries is $200 Billion to add to the pot, more than travel!