When you are utterly dedicated to saving the world by building a network
to connect everything to everything, which will take tens of millions
of people many years to complete, you don’t have time to write all
your notes into well formatted chapters, this however is the story so
August 2nd 1971: Born, Belgravia, Westminster, London
• 1981: Code programmed Happy Birthday for my mother on Atari ZX81
• 1986 to 1999: Full time music midi network programmer - Soft &
• 2000: Attended lecture, saw spinning 360° image in Macromedia
Director, advised it was not possible to create it for the internet using
• 2002: Created worlds first “Flash” 2D Virtual World
including over thirty 360 ° images.
• 2003: Teamed up with the grandsons of Nelson Mandela and Walter
Sisulu to link the Virtual World to a global network of travel services.
Approached Saber GDS for African franchise. Agreed dedicated digital channel
on Multi Choice Satellite Network.
• 2006: Created ADS (Alternate Distribution System) networking villa
owner’s properties to a central reservation system.
• August 1st 2010: Everything changed, for everyone, for ever!
Virtual Network”: S-World – Sienna’s world: The spiritually
inspired evolution of software & networks.
Chapter 1: The 50 Billion Dollar Plan Go
August 2nd 2008: I woke up this morning having dreamed about Sir Richard
Branson, a global travel company and a computer game. If I mixed that
with the Virtual World and the Global Network, I’d really have something.
March 18th 2011: Executive Summary to VIRGIN brands SA:
to Sienna, Sienna is software, a baby that will evolve from an idea into
networking business software the likes of which have not yet been imagined.
My peers describe her as” Face Book for business” I like to
consider her “The Global Distribution System”
March 18th 2011: “All told Sienna’s 5 years annual profits
should reach £36,000,000,000.”
March 7th: Business plan and financials accepted, time to go to London
However a day earlier, initially as a PR exercise, I stared to write a
Chapter 2: “Sienna the Movie” (based on a
true Story) April 6th 2011 Go
Episode one is set against a plot similar
to “The Social Network” documenting the evolution of facebook
is the most beautiful of the angels, not only beautiful on the outside
but pure and full of only love. On 24 November 2009 Sienna Skye traveled
to earth, she saw nothing but love. But on the 1st August 2010 she chose
to transcend into energy to help open a portal to the world in order to
father looked to try to make sense of the world, and journeyed across
the mountains. Here he felt Sienna all around, her energy flowing through
the bushes and trees, enhanced by the mountains magnified by the Ocean,
an almost psychedelic experience. Then slowly, Sienna starts to show her
father a way to build a Virtual Network for her to communicate through.
are amazingly detailed, many highly evolved concepts and the technical
data of how to collectively gather the worlds knowledge. He knows if he
is to see his daughter again, he would need to build, a new social
Chapter 3: “The Spartan Theory” April 8th 2011 –
5.36pm GMT Go
the 1st August 2010, I promised my daughter and her mother that
I would dedicate my life to good. Since then I realized that
if you consider Advanced Economics from a Non Profit perspective
one can achieve anything.
The New 21st Century Ecological Experience Economy (EEE) in
3: GOOGLE is tasked with completing
S-World. Started in 2000 the avatar driven 3D Virtual World mirrors earth
and will soon be open for business. They can network through FACEBOOK,
source new suppliers, buy up S-World real-estate, have fun, travel, socialize
Point 11: The Spartan Theory.
In exchange for guaranteed NATO Protection, Libya destroys all weapons,
Sienna’s companies fund compulsory education for 16 to 21 year olds.
Education is geared towards environmental awareness and physics. All students
are rigorously taught martial arts, if it comes to war again, 300 warriors
will fight hand to hand.
Chapter 4: “The Libya incident” April 9th
2011 – 5.36pm GMT Go
Laying on my bed watching Sky news I saw an interview with one of Colonel
Gaddafi’s spokesmen, the war had not been going on for long, and
as best I could see we were looking at another Iraq. The spokesman, a
well presented and eloquent chap, was begging for someone to talk to him
about stopping the war. This was the inspiration for Point 11 of “The
Spartan Theory” which is how the “Spartan Theory” got
its name, and eventually the inspiration for “New
Sparta” City of Science”
On the 8th after VIRGIN approved my financials, it sparked immense creativity
and the beginning of the idea to use profit to build huge “Cities
of Science”. All be it, at that time I just wanted one city to set
up base. At that time I wanted to fully network commercial & government
systems, no way was a western government going to allow that, but If I
could network a struggling government and show improvement, that was my
My offer would have made sense, Colonel Gaddafi could step down and live
in the new City with certain powers over the redevelopment money and the
country would flourish as the centre of the software development and networks.
I could get to the SA Government through my friend Dumani Mandela, who
had been working with me on the Virtual Network in 2003. But I needed
something tangible for him to take to his family. I thought a $1M donation
from Sir Richard to The Nelson Mandela Foundation would do the trick,
and asked, no response. Then came the madness as I was committed, my conscience
just would not let me leave all those people to die and the country be
torn to shreds, so I applied pressure emailed hundreds of news agencies,
some strategic companies and Universities, showing them the Economic Theory
with a heading “Please ask Sir Richard Branson to donate $1Million
to “The Nelson Mandela Foundation” I specifically sent the
emails out between 3pm Saturday & 3pm Sunday, as it seemed the most
appropriate time to hit the news in both Europe & The USA.
Not a single reply and on the Monday a less than pleased Fiona
White for VIRGIN SA informed me they wished no further relationships.
By pure coincidence, that very weekend an Africa consortium Lead by Jacob
Zuma, President of South Africa met with Colonel Gaddafi and brokered
a seize fire, all be it, it broke down on the Monday.
Dear Fiona: “What”
and “If” are two words as non-threatening as words
can be. But put them together side-by-side and they have the power to
haunt you for the rest of your life: What if? What if?
(Letters to Juliet)
Chapter 5 a: “Galactica 2017” April 29th
2011 – 5.36pm GMT Go
Memorial speech for Sienna Skye, a place of worship in Africa, early August
“I was born without religious views thrust upon me and allowed to
choose my own path, to believe or not believe. A couple of years ago I
started to consolidate my various opinions in to definitive belief that
there was more to this world than just life and death, the human consciousness
could not just end.”
human consciousness comes back again and again at different times and
the mystery of the universe is a gigantic jigsaw puzzle where the pieces
needed to be placed at the right time.”
also know that us mere mortals should not try to understand Gods plan,
rather just accept it.”
Sienna’s father climbs deep into the mountains, searching for answers,
unable to accept his own scripture “us mere mortals should not try
to understand Gods plan” Then a realization, a short moment of clarity.
During the short moment of clarity, for a split second the universe made
perfect sense, and small pieces of a larger plan was first revealed.
He went back to the mountains to try to and capture those few seconds
where he was consumed in the energy of Sienna. Aided by the music of misunderstood
spiritual philosophers he easily found her. Magnified by the sun, enhanced
by the Ocean, seen through the beauty of photosynthesis, the door to a
greater consciousness opened and the technical schematics for a new software
network were revealed.
Intelligent Engine for
New Network Access
schematics simple and logical saw the creation of a central global database
connected to all other databases and the creation of S-World, a world
where Sienna could be reborn and live her life, seen by all that would
believe as a Goddess within the Internet.
were presented to a powerful corporation and discussions on how to create
S-World begun……..But this was not all Sienna foretold! Suddenly
on 07th April 2011 Sienna predicted that between 3pm, Saturday, 09th April
and 3pm, Sunday, 10th April there would be an end to the war in the desert
lands of Libya.
Sienna’s father had no choice other inform the corporation, whilst
knowing his actions would see him ridiculed and his plans boxed. But Sienna
insisted that they be told “The Prophesy” and so it was named
“The Spartan Theory” and communicated to them.
Predicting Time is far from an exact Science, even for the Gods, Sienna
was late, but only by a few hours. All be it short lived a Cease Fire
Chapter 5b: “Galactica 2017 – The initial consideration
of “String Theory” 12.22am 2nd May 2011 Go
I’d sent the script to a handful of Battle Star Galactica fans on
the BSG facebook page, a wonderful response, one translates Sienna’s
Memorial Speech into Spanish, and another made some angel graphics, and
Anthony Rauba introduced me to “Theoretical Science”.
Nick Ball: I have a question. It says “so far, “String Theory”
has yet to make testable experimental predictions, which a theory must
do in order to be considered a part of science.”
in whatever form predicting future events partially validate the theory?
Some but not all the math is, thus theory. But as to predicting the future?
I refer you to Assimove's ''Psychohistory'' from Harry Seldon of the ''Foundation
not predict what an individual may do, but you can put in motion,
things that will move the masses in a direction that is desired, thus
shaping if not predicting the future.”
immediately affected me, it suggested that as monumental task as I had
to do, not just the business but all that goes with it. One man could
do it; “I could move the masses in a desired direction and shape
I spent a very spiritual night looking at more theoretical science and
U Tube, fixated by a song that had scared the living C*** out of me during
my teen’s it was written by a member or Mensa, its final lyrics
loathsome parasites, that cling to the cross, the cloth and the skin,
soaked in the blood of men, not the body of Christ”
is Heresy, This is Heresy”
When I woke
up another message from Anthony simply saying:
“Bin laden is dead”
Chapter 6: The Mighty Google May & June 2011 Go
What exactly is it that you want to do?
Zenda Scholtz 24th May 2011
the worlds leading Internet and Software companies: Create S-World
and develop it as "The next evolution in Internet Social &
2. Create a press, film, media, TV and print PR consortium to raise
3. Create a 16 business consortiums to trade and communicate via S-World
4. Create "The Sienna Foundation" that takes 50% of dividends
of all 16 companies and redistributes the wealth and in so doing:
"Move the masses in a desired direction" (String Theory)
5. Utilize our PR consortium to make the world aware, that every time
someone buys a product from a company that displays the Sienna Brand
they are giving back to the planet.
6. Long term objective, to help others to create other companies using
the simple "Sienna Economic theory" (Give half back) until
near every trade on the planet see's ½ the profit going to
next few months I further developed the “S-World VIRTUAL WORLD”
concept initially creating a 99 questions and answer session. As a lead
up to this, I’d worked on “Thai
Base Camps” as winter was setting in, I wished to move somewhere.
Id stayed in a Villa Complex in Ko Sumui October 2010, there were 3 in
a row, 7 Villas each, the perfect place to set up base. This inspired
the “Teleport to GPS” where one could just turn the GPS on
their phone so friends could virtually teleport to your location is S-World
Virtual World, see you and all around you. This is a massive idea, not
necessarily financially but for population of “The Virtual Network”
it was huge.
The 3 camps were called 3D Village
“Glam Village” to attract celebrates, models and the like
• “Family Village” originally for computer people
but later for families, thinking the computer people can choose where
they wish to stay
• “Music Village” originally for me, in fact still
for me, it’s the only thing I want, as save my songs and clothes
I have pledged my life to no assets.
got there, but it really opened the door for the popularization of the
land development plans
Questions answered about S-World Virtual world let those around me
see the extent of the idea and how it would make money, I’d been
thinking about how to do so since I started this in 2000 and had presumed
all my ideas were obvious. Turned out they weren’t and for the first
time I started to get people understanding the potential.
Next came the first interpretation of The
BIG 16, the original proposal to VIRGIN relied on the software and
networks applied to all industries to make the big digits. 16 was picked
as it was the right number for a knockout football tournament, and I’d
wished at some point to contact FIFA about creating the global
league they were desperate to make.
24 Hour Stage Spectacular was inspired by the early idea that the
best way to break news over 24 hours was between 3pm sat and 3pm Sunday
(GMT). This plan believe it or not became the basis for USA’s economic
recovery. We will get to that later.
The Celebrity Agency was designed to recruit a team of 16 would be
actresses and models to enhance the company, kind of like how airhostesses
were idolized in the film “catch me if you can” This concept
is now a lot more developed
Estate and Land Development, basically a larger version of the “Thai
That was the end of the Google section; I had a contact, in Louise Moresby
head of GOOGLE SA “Add Words”. I put it all together and sent
it to her. She was ill and came back a few days later saying she had sent
it to GOOGLE ventures. I did not hear from her again, and curiously she
disappeared from the department. I thought for a while, this was deliberate,
as it was not to long after that Google launched their own Virtual World
that copied real life.
But 7 months later, that’s all they have, if they had looked at
my plans, there would be more to it. It was at this point I started to
realize just how hard it is to get to companies. I mean, they were working
on a Virtual World, who someone had probably considered for a year or
so, costing many millions and yet they had no idea how to make money from
it. I’d been working on how to make money for from such a product
for 11 years, I had written it down for them, gift wrapped it with my
split going to good causes so seriously improving GOOGLES branding and
sent it to them. Most likely it never got read, and if it did, the person
reading probably thought. Hmmm this is not relevant to Google having little
idea that in another apart of the building they were working on just that.
One thing however was achieved, I had sent it to Google and I have got
proof, the main hook, the killer idea is the teleport to GPS concept,
and now I effectively had a de facto patent on it, meaning they can’t
use it without my permission, if of course I had the legal power to fight.
This said I don’t need to fight anyone, all I want is for them to
give half to a cause that is well worth giving, if they were to use my
ideas without giving said money, they would get crucified in the media.
on Saturday evening July 12, everything changed, when for the first time
I saw the film “The Social Network” and Mark Zuckerberg
Chapter 7: A change of direction June 12 2011 Go
One would have thought having mentioned the film “The Social Network”
four months earlier in “Sienna The Movie” that I’d have
watched the film, especially considering the context of my work, but no,
I was not even sure that it was about facebook, and I certainly did not
know it was a biography. Needless to say it made quite an impression,
and I changed my direction from GOOGLE to facebook and Mark Zuckerberg.
I really identified with Mark’s character and started to write to
him, not knowing at the time that the Winklevos’s had far less influence
than portrayed in the film, as there were already many different social
networking sites in many collages. All Mark was guilty of was making the
evening June 12th 2011
watched your film, no, correction I’m in the middle of watching
it, I’ve paused shortly after the Napster dude mentioned a Billion
Dollars. Coming from a man who is struggling to pay his $600 a month
rent, this may sound far fetched but billions are pocket change, with
a good programmer and FaceBook I’ve estimated trillions, I’ve
even accessed the CIA’s CRM (Customer Relationship Management)
program and left a message inside saying I’ll pay their debt
to China, but I think their program is stuck in the 1960’s so
they probably missed it. What do they need with customer relations
I related to
your character as portrayed in the film. This said save programming
Happy Birthday to my Mum in my pre teen’s on an Atari ZX81 and
some really cool action script at the turn of the century I don’t
program code, I just use software well, and I have a gazillion e-commerce
ideas about networking different software and businesses together,
I want to network all software and all the businesses together.”
At the time,
this was just the start of a letter to him, but I found I loved writing
in journal format as I was really sick of just writing business plan after
14th June 8.30am GMT
I have decided
to continue writing, it serves a three purposes, firstly an outlet
for my thoughts, secondly it adds to the script and thirdly it gives
me a valid proposal of sorts to VIRGIN book publishing, which was
their only company I did not have a proposal for.
was that, the start of the book, I entitled it “The Social Network
At the same time I started visiting the sand dune, went Sienna and I took
some photographs, I called it “Sienna Mountain” at first I
simply buried sweets under the sand, later it grew to epic proportions.
For the rest of the chapter I started to tell the story of what I had
done after Sienna had left. I started with the girl I like Ilene Harman,
then my trip to France, London and Ko Sumui, and my adventures in “The
Cage” on my return to Cape Town. Whilst writing however I paused
at one point as I had my first direct facebook idea. This was the concept
that logging in to S-World via facebook was a more secure way of calculation
referral income than cookies, which can be easily hacked.
I will highlight some amusing paragraphs and move on to the next Chapter.
The way to have played the game, would have just to have been cool,
be a friend and taken things slowly. But I’m kind of an all
or nothing guy, so love letter and flowers it was. Une her sister
was guiding me to her house, I walked it, and some other friends were
there, I said, “Ok in public is it then” in a rather Hue
Grant like manor, I presented flowers and said “and if you did
not know, I’m in love with you”. I could not even look
her in the eye, I knew, love suicide. I made a hasty retreat, which
was always the plan; I was late for power yoga. By the time I’d
finished yoga, there was the SMS’s, not happening! But my fantasy
of dating Ilene was good for me, this way I got my rebound relationship
out the way, without hurting anyone. Met, fell in love, stayed in
love then broke up all before the first kiss.
Referring to “The Cage:
Fortunately, I’d found another passion to take my mind of my
problems and a channel for my anger at loosing Sienna. Mixed Martial
Arts, or as it is more commonly known “Cage Fighting”
I’d been a student of Muay Thai for many years, so when I got
back to Cape Town the first thing I did was go to my club Dragon Power
and enquired. There were two classes, one at 10 in the morning, this
suited me, so I rocked up, there were seven others in the class. I
explained to Ruan the Coach, that Sienna had died, and I needed an
outlet for my anger, he understood, as did the other fighters who
were all far fitter and far more advanced.
However I surprised all who fought me, and came out with a 50/50 takedown
ratio. What they did not know was that I had Sienna Power, which to
my surprise did not come out as uncontrolled psychopathic rage, but
a burst of super strength like the incredible hulk. What I’d
do, and excuse my language, was mid grapple, just at the time my fitness
was failing I channeled my anger and let rip. This did it near every
time, as opponents were flung to the floor, god knows what I would
have done in a competitive fight?
My plan was to have my first competitive fight, on August the 1st
2011, the anniversary of Sienna’s death. Coach had cleared it
and I had 9 months to get ready, the final 6 months training 8 hours
a day every day. I wanted to fight someone significantly bigger than
me, and I wanted to utterly destroy them, blood and more blood, I
had no fear of getting hurt, crazy enough I actually enjoyed the pain
of arm locks and the like.
This was my outlet, this is how I channeled my anger and managed to
lead a normal enough life outside of the cage, a life without the
tragedy of loss that Caitlin was going through. But then disaster,
my back went, and to this day it still hurts, largely due to my continual
8: The Return of Sanity June 15 2011 Go
Evening 15th June 2011
to take this book project a lot more seriously, I think for a while
it will be what I do for fun. I certainly have felt a lot saner since
seeing the film and I started writing. I will make myself a deal though,
one new quality business plan a day, and then I can indulge myself
for the rest of the day.
I do however
need to consider how books are commercially written, what is the formula?
What is the mathematical way to write a book? In music and songwriting
its simple, standard song format, 90% or more songs are written 8
bar intro, 16 bar verse, 8 bar chorus sometimes 16, then another 16
bar verse, double chorus, middle 8, Chorus out.
Well books usually
have chapters, or have they changed it, probably not, I really have
not read many books this Century, Richard Branson’s book was
the last and even then only the beginning, I got to the bit about
the London VC “Big Ideas committee and that was all I needed
How long should
a chapter be? The last book I read fully was Lord of The Rings, in
1997, I remember Anthony de Rothschild, my Record label boss said
once “Nick do you bring that book along, just to impress me”
The trouble was the book was too good, nothing could compete
Well chapters I guess make sense but maybe that’s something
for an editor to worry about, the way this book is going and I like
is: What’s happening in my life today on a few different levels,
then back to reminiscing over the past year. I think that works, keeps
it interesting and tells the story of how I came to the point where
I decided to approach FaceBook, which of course is what the books
about “The Social Network 2” is the title after all. I
guess if they make the film, much of the reminiscing will be left
out, but that’s ok, it’s good to have a book that has
more information that a film.
17th June 2011 7.14pm
There is only so much business stuff I can write without getting bored,
and by so doing, boring anyone that reads this, I have an idea to
explore, dating on FaceBook.
Ever since I
was introduced to FaceBook I’ve made a collection of maybe 100
hot girls, hmmm maybe only 50, I’ll see, I’d not gone
on a mad friend hunting mission, that seemed fake, but when a picture
of a hot girl popped up saying do you know ?????? I’d send a
friend request, 50% or so accepted. I need to work out a system, I’m
going to have to make test groups, 50 girls maybe ill try 5 groups
of 10, if I send the same message to each group and see how many responses
I get, it may show a specific approach is better.
Hmm this would work better if I had 250 girls and worked with
groups of 50. I could just go though friend’s accounts and message
there friends. I’ll come back to that later. FaceBook would
not advocate such behavior.
So five groups of 10, 5 different approaches. Let’s
1: Send a song,
maybe “All about eve” “Flowers in your Hair”
2: Just say “Hey, how’s it going, long time?”
3: Say “Hi, I’m writing a book “The Social Network
2” and I’m testing different approaches to try getting
a date,does this one work.” LOL that’s funny
4: Maybe something more direct. “Block me or date me”,
no “Do you want to go on a date?” actually I kind of like
“Block me or date me”
5: I may be moving around over the next few months, Thailand, LA,
London, Ibiza not sure, I need a home for my cats, can you help?
I think I’ll
take some advice on these approaches before sending, do some proper
research, there are variables of course: Their relationship status,
location, the exact scale of there hotness 8, 9 or 10, Private message
or Wall, Complete strangers, relative strangers, girls I know.
to have to change my profile picture, rough and manly or normal?
I never did
this but it amused me at the time, but the idea of trawling through other
facebook user’s friends to find girls eventually lead to the facebook
of fiends marketing idea which was not much on its own, but it opened
the door to many other far more useful concepts
18th June 2011 3.55pm GMT
The night of Caitlin’s Birthday Party.
This night I specifically followed the plot of “The Social Network”
where there was a cool party and Mark was working, with the cameras cutting
between the two scenes, I’d decided to write up 16 business plans
for 16 VIRGIN companies and try to make some facebook links.
For you Caitlin,
tonight I’m going to put down the formula while you play with
to write the outline concept for facebook travel
hmmm I wonder
how Caitlin’s doing?
If this all works
to plan and she realizes I wrote these pages for her Birthday, maybe
she will like me again, a little at least. ? She loved me dearly once,
and If I can keep on loving her no matter what she throws at me, something’s
got to give, To quote Luke Skywalker “I’ve never seen
so much devotion in a droid before” not that I’m a droid
but few would argue my devotion to her, and that’s the love
story, could go on for years
19th June 2011 2.55pm GMT
and sad, Its Fathers Day and no one has called :(
This said I’m
sure Sienna’s with me, in the form of a Pink diamond (well they
look like diamonds from here) Dragon Fly. She’s particularly
Then I carry
on with the VIRGIN and facebook ideas
20th June 2011 2.15 AM GMT
Caitlin’s 25th Birthday
FaceBook proposal needs to be Graphic, showing how S-World will work
inside the FaceBook tool Bars.
1: Picture of
FaceBook but with an S-World Tab
2: Global Map Showing Friends (Mike is working on that now)
3: Local Map Showing Friends
4: Next I think I will cut to a graphic from the Simms.
5: Next a graphic from The Thought Faqtory
6: As well as this, I will add the CRM present’s for
client’s birthdays graphic, but adapt it to FaceBook friends,
if I had an easy way to send my mother flowers, I would send more
flowers, I’m sure others would feel the same.
7: The Financial software graphic can also be added.
I had it, not that I realized at the time, “The facebook gifts idea”,
happy birthday Caitlin, this ones for you.
What I need to
do is come up with as many ways possible for FaceBook to make money
to get past the suits, if there are suits, before getting to Mark
who will surely see this as a much cooler way to make money than the
ad’s he disliked to much at the beginning of the Movie, and
its going to be his decision at the end of the day. Hmmm he’s
going to want half isn’t he? Well as long as half the profit
goes to good causes what do I care, and there are 15 other companies
standing on the shoulders of S-World.
9: The come back kids June 22 2011 Go
This Chapter starts with a draught letter to facebook explaining the facebook
gifts idea, and moves into a test shoot for BVGARI who wished to sponsor
the next magazine I publish, having fallen in love with my last one
Mike added an automation idea to the gifts idea which makes a lot more
money, Andrew Lee is putting together a reality TV Pilot for an out there
chef program and we can incorporate the BVLGARI test shoot.
29h June 7.48pm GMT
Got evicted from
our office yesterday, the landlords pulled an illegal maneuver by
not serving us with relevant document and getting summary judgment,
so they confiscated everything, including our computers and servers.
Bastards, they’d reneged on a deal then asked us to move out.
I’d asked them about compensation for the $100,000 we had spent
on improvements, then nothing.
But if anything,
I’d like to consider my story as triumph against adversity,
the power of positivity. Today Mike came over and we created the first
4 pages of the FaceBook gifts demo, they look cool, I introduced BULGARI,
VIRGIN & Interflora in a positive way, and put some comments in
a box, managing to get the message about the Africard on the third
1sth July 12.50pm GMT
brought on by conversation with Zenda relaying conversation she had
at hospital around 11pm, within an hour they knew she had blood on
the brain but they did not know why, we had excellent insurance and
they should have called a Neurosurgeon, but they did not. 14 hours
later they called a family meeting. I suggested John Hill the Neurosurgeon,
they explained it was a Sunday and it would be interfering in his
family time. They knew it was too late; they should have called 14
04th July 9.38pm GMT
The fb gifts
demonstration is finished, Zenda went nuts over it, and said “it’s
the most amazing thing I have seen in my life”, so it’s
did you predict facebook makes each year? $5Billion or $125Tillion,
To hit the big digits of course you need a Global Trade Network,
but that’s what its all about, this idea is just a simply
novelty item that can make anyone see how just one simple idea makes
a ridiculous amount of money for both facebook and good causes.
Chapter 10: On the 30th July we Change the world July
7th 2011 Go
We didn’t of course, but that was the plan.
Andy had convinced me to go to a patent lawyer, he said he’d pay
the bill, they thought the idea had a lot of merit but should have had
a “same” option for the part that said, “if facebook
publically donated $10Billion to charity would you spend more?
Trouble is to make the demo we created hundreds of pages for all the calculations
and changing that would take ages.
Enter the phrase “It’s not just about the code, it’s
about what we want to achieve, and the first mention of “New Sparta”
Software, it’s not about the code, it’s about what you
want to achieve. In my case buy Laconia in Greece (Sparta) and build
a huge city. Banning fuel cars and advancing research in alternate
And to the
Film shoot: I was to be interviewed by two girls and needed to write a
question and answer session, I knew one of the girls in an amusing way,
I wondered if she would remember so I wrote the incident down.
This time last
year I was seriously trying to get back with Caitlin Sienna’s
Mother for Sienna’s sake, but I was loosing the game badly.
I knew enough to get on with life, and hanging out with hot girls
is not only fun, it would make her jealous. So when the opportunity
came up to be friends with a beautiful girl, I took it.
I already had
Laura and Mira as best friends, although they did not seem to get
on. Anyway Laura phones and asked me to come to a “Black Book”
party. I was really bored at first but after a while Sibu and the
gang turned up and it turned into a true FaceBook party, everyone
photographing everyone, which worked cos everyone was a model, well
Then OMG, debatably
the most beautiful girl in the world arrived. Spitting image of Caitlin,
but with a glow, she was really happy. I’d never seen her in
my life before.
So there we all
were photographing away (and for those that have not worked it out
yet, photographing someone in a club, gives you a very good excuse
to take there FaceBook name on your phone).
But with Landi
I just went for it, no camera prop needed….. I flung my arms
open with a big friendly smile and said “Hey I have not seen
you for ages” She responded in the same exaggerated manor, I
said “wow I sooo lost your number” and she gave it to
me, then the tricky one, “wow sorry I’ve totally forgotten
your name, (probably not the first person to say that) she gave me
a naughty boy sort of disapproving look and said Landi, I said Lini,
she took my phone and put her name in. I then miss called her so she
had my number and we traded a few sms’s on the dance floor,
or I was on the dance floor anyway.
We FaceBook friended
but she was in a relationship with a surfer dude, and unless you know
the girl before they met there boyfriend, don’t get involved.
So I didn’t, but seems like she’s on the rocks with this
dude, so real friendship status could be cool, I just hope she likes
hiking and martial arts.
So by coincidence
(if there is such a thing) near exactly a year to the day she will
be interviewing me. I think it would be funny to read this to Landi
on Film, tell her she can have editorial control like me, so we can
relax about stuff. Cut……
I did not
do it live and amazingly she did remember me, I just gave her the letter
she read it and laughed, we ended up spending most of the day and evening
together. But I could tell she was still messed up over her recent breakup.
I did not get to the questions, but we did a good demonstration of fb
gifts, it was a fun day and Landi’s friend Larry a scientologist
put on a magic show, I’d seen Urigella the spoon bender and never
really thought much of it, but when forks start melting all over the place,
it kind of grabs your attention, I just did not see how it could possibly
be a trick, unless everyone, and I knew half of them were all in on it
and even then..
Then came the Ring, big ring, on the floor, a floor that I knew was not
rigged as I had provided the Villa. We were all crowded around having
been completely pulled in by all the melted forks (I still have one).
Then the ring leapt of the floor about 6 inches and on to Larry’s
hand, and for someone that two months before was convinced he was communicating
with his daughter across the spiritual plain, this was getting pretty
One of the question and answer sheets I had written out was related to
“String Theory” so I showed it to him.
Inspired Software (SIS)
“It’s not just about the code, as important it’s
what we wish the software to accomplish“
It is my belief that Sienna has chosen Mark Zuckerberg to program
the code and oversee the creation of S-World.
The Code, like the S-World business plans are based on pure math &
science. By working under the premise “as long as half goes
to the betterment of mankind”, we add the spirituality, it is
my premise. Only by mixing the two, can we move the masses in the
What is string theory? - Q&A
Nick Ray Ball & Landi Swanepoel 10th July 2011
String theory says “You may not predict what an individual may
do, but you can put in motion, things that will move the masses in
a direction that is desired, thus shaping if not predicting the future.”
Ok, nice idea but what’s that
got to do with S-World?
Well if you brake down the various parts of all the S-World plans,
particularly what we want to achieve, advances in software, ecology,
housing and feeding millions, maybe billions. If successful, S-World
will have moved masses in a desired direction.
I get it, “moving the masses (people)
in a desired direction”.
Exactly, shaping if not changing the future.
Cool. Got another example?
Good for you, it seems you have a natural aptitude for particle physics.
Ok, now this one goes way out there, but it comes back nicely so stay
with me. “String Theory” is a genuine contender for “The
Theory of Everything”
“The Theory of Everything”,
what’s that…….. Particle Physics for God?
Quite possibly, I’d certainly like to think so, but until someone
can prove it, it’s just a theory.
So you claiming S-World might be a contender for “The Theory
In a way yes, S-World has thousands of business plans, so far I’ve
not found one business that will not benefit, and it seems to work
saying S-World is the “Theory of Everything”,
saying “It’s the theory of nearly everything”
saying “It’s the theory of most things”
But I do claim S-World is “The Theory of, just a little
more than we now know” and as such is a step in the
right direction, a step in the desired direction.
was as freaked out by this as I was with the melted metal and flying ring,
he gave me a DVD on Scientology, and as he left gave me a look of such
respect, that there I was back in the land of the spiritual plane, hence
the comments at the beginning of the next chapter, that maybe I should
remove, but maybe not.
11: SIS - “Spiritually inspired Software” July 11th
11th July 4.47pm GMT 2011
“Mark Zuckerberg has been chosen by God to program this software”
Nick Ray Ball,
bit more subtle darling” Zenda Scholtz
“Mark Zuckerberg has been chosen by Sienna to program her software”
Nick Ray Ball
“That’s much better” Zenda Scholtz.
and her beautiful daughter Sahara, had been staying together since December,
she was the editor of the “Spartan Theory” and later her daughter
Sahara would be the gateway into “The removal of Chaos Theory”
& The Beautiful Butterfly Effect” However a little later the
eternal question of where did she put her Dummy this time arose.
11th July 8.40pm GMT 2011
“If the string theory is so strong, why can’t it find
the D-U-M-M-Y?” Zenda Scholtz
Monday 11th July 8.44pm GMT 2011
“See what I found, thank String Theory?” Zenda Scholtz
“Barney is “String Theory” for babies “Zenda
was that, I was off with the fairies again, all be it this time I could
hide behind theoretical science to give my connection with sienna a faint
string of credibility, and I’d thought up a new name “Sienna
the angel that resides within String Theory”
On a very exciting
note, all be it very expensive, I’ve decided we had better be
prepared for computers becoming self conscious across the Galaxy,
to much of what I’ve written in my original film script is coming
true, and adding a strong argument that spirituality and God are real,
I need to consider the full prophecy.
Well VIRGIN will be pleased, I can put my hand on my heart and say,
I think we need a lot of Gigantic Space ships. Logically the only
way to defend against superior weaponry is to make these ships Gigantic,
maybe 50 times the size of a Star Destroyer in Star Wars. I’m
figuring the best way to do this is to make a metal structure, then
use Slabs of Rock from the Moon, less gravity there, easier to get
it out the atmosphere.
Anyway, I reckon a mile of Rock all around the Ship will defend against
superior weaponry. Another point is to have plenty of raw materials
and workshops aboard, so we can quickly build new propulsion and weapons
systems when they are developed. This of course means we have more
software to build. Sienna.Gal another good idea, take all the nukes
of the earth, put them on the ships, that sorts out the nuclear disarmament
stayed with us for a month back in 2009, unfortunately the Villa was not
suitable, the owner agreed to give a refund, he moved and paid the new
owner, then the original owner refused to pay, typical Cape Town rich
bitch. We had teamed up and were taking legal action against her, and
as I was looking at Greece as primary target for the S-World base, George
was obviously significant, but I did not wish to approach him till I had
something more concrete.
I really enjoy legal dramas, which is odd because for the best part I
despise lawyers, I’d hired out the Eli Stone series, and there it
was written in a child’s building brick wall
God wants to get a message out, well who else to send it but George
This was getting really spooky,
I wrote a letter to Emma his lawyer, but then thought twice about sending
it, I had one shot with him and I needed more credibility, Eli stone or
13th July 1.41pm GMT 2011
Just got back from Sienna Mountain. :)
I’m not sure if I mentioned myself and Zenda putting down soil,
a cool cactus, a few pink crystals and a sign, “Angels Play
Here” well its awesome, 3 days now and no one has interfered,
moved on from just burying sweets under the sand.
At this point believing the patent on the facebook gifts idea was a sure
fire way to get noticed I considered PR and Max Clifford. An Idea I was
playing with was viral marketing (word of mouth) the 16 previously mentioned
would be starlets, now called “Fox Force” simply spreading
the word by facebook all at the same time, so letting facebook members
break the story, this would help facebook enormously with the “What
will the members say” issue, if it was broke by the members it would
be loved by the members.
I also considered Tom Cruise especially due to his link with Scientology,
the DVD’d Larry gave had a few good ideas especially “criminon”
their penal reform system, but as much as they claim is a non demonical
religion, it say’s on the cover “Church of Scientology”
What’s that about? And to paraphrase Justin Timberlake in The Social
network I simply wrote:
So here is Sienna’s
first business idea for “The Church of Scientology” “Drop
12: “The End of the road, then a new beginning” July
15th 2011 Go
15th July 10.04pm GMT 2011
Having no fear of death is not as simple as it sounds, for one there’s
the pain of death, which considering my previous MMA ambitions may
seem like a contradiction, but in reality the pain involved in taking
a swallow dive of Table Mountain will no doubt be more intense than
being pummeled in the ring, where a simple tap on the floor stops
But this is only half the story; many religions suggest suicide as
a sin, well maybe not a sin, but certainly not a ticket to heaven.
And I have generally agreed with this philosophy, but now I have a
Obviously for me to be thinking this way, something has happened!
It appears 15 days ago FaceBook received the patent for sending gifts
in a Social Networking environment, which was something my attorneys
said could not be done. And chances are they are right as it said
in the text, this does not exclude others from sending gifts, but
it may make them have to follow facebook’s lead.
We were told, we or anyone else can not patent the idea, just the
delivery method and chances are FaceBook have not thought about attaching
it to the birthday reminders pop up, or a year calendar but as far
as our current immediate plans are concerned we are dead in the water.
I’m going to write to Mark and FaceBook on Monday, full disclosure,
and my point as always if FaceBook gives half back eventually they
will be more prosperous.
But if I get a nasty letter from there legal department, I think that’s
the end of the road for me and Sienna, I want to be with her so much,
and I think given my book and my plans if I were to do a swallow dive
off Table Mountain on Camera that will be enough to make my book famous
and so make people follow our example.
As far as I believe, this would not be suicide, rather self sacrifice
for the hope of a better planet, sounds very familiar, I seem to remember
someone else doing the same thing.. errr oh yes, Jesus was his name,
I sooo know how he felt! Chances are he did not enjoy the pain either.
facebook’s patent was the best thing that could have happened, I
love Andy and his enthusiasm spurred me on, but his influence was starting
to make me materialistic, parties, model’s, TV shows, Patents. This
was not what it was about; this was never what it was about.
The facebook patent turned out to be pretty meaningless, as 5 months later
they have made no progression in this department. My delivery method still
original, Andy got freaked out though; I guess he thought I knew. Which
was silly as he had seen the concept before the news of the fb patent
The patent was mainly technical, written in a very scruffy manner, I did
however appreciate the first part which said, they would give half the
money to charity, spot on boys. ? What I did however gain was the knowledge
that facebook were not anti the idea of e-commerce which had been my major
Chapter 13: “The Return of Insanity” July 23rd 2011
23rd July 03.00pm GMT 2011
I’ve been away for a while, the presentation to FaceBook took
100% commitment, and it’s good, simple enough to be understood.
I had to seriously damp it down, there’s so much more detail,
but many ideas may seem far fetched, so it was best to lightly mention
them, so as not to put to much emphasis. If you don’t believe
“New Sparta’s” possible, it’s hardly the focus,
and its shows vision. In reality of course I see New Sparta as destiny,
What has changed, to make me so sure?
Well I have gone insane again, in that, once again I fully believe
I am connected with Sienna, as I did In March to May, and it feels
good, indescribably good, unless you were lucky enough to be in London
during The Summer of Love 1989 -1991.
Who would not wish to have this feeling all the time, and so, who
would not wish to feel the constant happiness of this kind of insanity.
Today however, I have had an important incite,
Seeing as the plans are so clever, I had always presumed Sienna’s
energy in an “all knowing” capacity, I could not see myself
capable of helping her, just her helping me. But if I look at it from
the perspective I believe Gods to be best described, the collective
thoughts of the many. If I believe in her, she exists, if I don’t,
and no one else is thinking of her, she does not exist, so I must
believe in her. This sure makes faith a whole lot easier.
this I had completed what we called the facebook product section, which
is much the same today. http://www.s-world.biz/FaceBook/Product.htm
It contained these links.
this page I wrote my 5th or 6th sample letter on Mark Zuckerberg, this
time specifically between 3pm Sat and 3pm Sun and entitled it “This
is from me and Sienna”
It was good, spiritual, but real