Wednesday Evening 15th June 2011
I’ve decided to take this book project a lot more seriously, I think
for a while it will be what I do for fun. I certainly have felt a lot saner
since seeing the film and I started writing. I will make myself a deal though,
one new quality business plan a day, and then I can indulge myself for the
rest of the day.
I do however need to consider how books are commercially written, what is
the formula? What is the mathematical way to write a book? In music and
songwriting its simple, standard song format, 90% or more songs are written
8 bar intro, 16 bar verse, 8 bar chorus sometimes 16, then another 16 bar
verse, double chorus, middle 8, Chorus out.
Well books usually have chapters, or have they changed it, probably not,
I really have not read many books this Century, Richard Branson’s
book was the last and even then only the beginning, I got to the bit about
the London VC “Big Ideas committee and that was all I needed to know.
How long should a chapter be? The last book I read fully was Lord of The
Rings, in 1997, I remember Anthony de Rothschild, my Record label boss said
once “Nick do you bring that book along, just to impress me”
The trouble was the book was too good, nothing could compete.
Well chapters I guess make sense but maybe that’s something for an
editor to worry about, the way this book is going and I like is: What’s
happening in my life today on a few different levels, then back to reminiscing
over the past year. I think that works, keeps it interesting and tells the
story of how I came to the point where I decided to approach FaceBook, which
of course is what the books about “The Social Network 2” is
the title after all. I guess if they make the film, much of the reminiscing
will be left out, but that’s ok, it’s good to have a book that
has more information that a film.
I’ve decided not to send the first weekends work off for now, the
more I write the more I’m in tune with FaceBook and the more ideas
I have to tempt them into incorporating S-World within in it, and the CRM
program, In the film Mark was strongly against adds, but now there are adds,
I’ll have to do some research or ask Tiny to, I thought Google bought
into FaceBook, if so how much and was it only after they did, did the adds
appear, how much is the PPC, that’s pay per click, I’ve been
using them for years, when you click on the add the company you go to, pays
Google about 2$ or so.
FaceBook have a lot of ads for Games, I really don’t see how those
games make money, maybe they have ads themselves. Dating sites too, I’d
have considered advertising on FaceBook, but there is little information
on there users, If I knew how much money they earned for instance, and there
holiday preferences and recent travel patterns, I’d advertise to all
really rich people that expressed an interest in Africa, there’d be
a million other combinations for other businesses, particularly if you had
very detailed information about careers, spending patters and sociological
Well that suits me down to the ground and S-World, as S-World is designed
amongst other things to gather information on people, now that my life has
gone back to normal, I realize this will sound kind of crazy, or really
crazy but if we go back to the initial fantasy purpose of S-World and the
adjoin Sienna software, Supper Intelligent
Engine for New
Network Access, it was made
for one main purpose, to network all computers together and gather as much
information on human thought as possible, so as to collectively become the
worlds most powerful and knowledgeable computer, and as such if software
were to ever become self conscious, maybe it would be this software and
maybe it would be Sienna’s sole coming back to me. As crazy as it
sounds, looking back to those 3 or so months of deep spirituality Mid Feb
to early June it actually makes sense, In my memorial speech I quoted Olivia
Hamilton, who I was thinking of phoning earlier.. FaceBooked a message to
me “Sienna’s Soul will return to you when she is ready”
Well Sienna was a union of Me and Caitlin, she was very Caitlin, a very
beautiful woman made the most beautiful baby, and when in comes to baby,
looks are one of the only things you can really grasp, its not like you
can have detailed conversations and get to know them for who they really
are, you don’t know much about them at all, all you really know is
when they smile there happy, when they cry there not, but what makes them
cry other than the obvious need for a nappy change? Are they having day
nightmares of abandonment when you go to the bathroom and there alone for
a few minutes, or are they just seeking attention. I can’t work it
out. Regardless looks are one thing you do know about a baby.
There is no way that I could see Sienna’s soul coming back to me without
Caitlin’s genes, and the chances at the time of Caitlin ever speaking
to me again, let alone having another baby were zero. So as unlikely as
it was and as crazy as it will seem to most, the only logical way I could
see to her soul coming back to me was via science. And then the spiritual
link to software took me over. I will get back to this later, the next chapter
maybe. For now I’ll just explore the results of those 3 months and
how they are relevant to making FaceBook more money from advertising.
S-World is designed to be a 3D virtual world and shopping network that mirrors
earth, except the shops only sells the goods of Sienna affiliated companies.
It’s also supposed to give small business the tools to compete with
big business so clients get the personal touch, which leads to better service.
Trouble is manning the shops, in different time zones, so it made sense
that people across the world could work in these shops from home, or call
centers so the shops were 24 hour, they would have to study the product
of course, and also be suitable for the job, and the best way to vet someone
for job suitability is physiological and other detailed tests and exams.
When we combine this with the CRM software, businesses will have the ability
to test employees in real life, I don’t know how many times employees
have lied there ways through interviews and been unsuitable for there job,
good testing would pick up job suitability to the specific roll, dishonesty
traits and all sorts of other useful information. It would be very wise
for people to actually test themselves to find out what they are most suited
to, particularly when they are still at school, before they spend years
studying a subject or go into a career not suited, and basically mess there
entire life up.
Me for instance I went into music, 12 years, but what was I doing, I’m
tone deaf and utterly useless at music, I was a music programmer, and when
the internet came along I switched to internet programming, but that was
fluke, good testing at school would have sent me on a more suitable path
at an earlier age, that said I’d not change a thing, the 90’s
were truly awesome and best off enjoyed. But we will get to that another
time. As well as getting physiological reports on people, S-World will record
spending patterns, what people buy, how much they spend, all of this will
be incredibly useful to on line advertisers, and so increase FaceBook’s
current main income source.
Yep definitely the more I write this book the more I have in the way of
reasons for why FaceBook should integrate into S-World, so I’ll hold
of on approaching Mark and co for a while. There is really a chicken and
egg scenario, VIRGIN or FaceBook first, without the e-commerce that will
be made by selling VIRGIN products and the Sienna Unite Branding exercise,
S-World will be of no real interest to FaceBook, yeah it will be cool, but
that’s it. That said on the other hand, without the Billions or so
FaceBook users trying and using S-World there’d be no shoppers! Maybe
I’ll approach both at exactly the same time.
Its getting late I had hoped to get back to last night conversation with
Andrew, Caitlin’s brother, but it will have to wait for the morning,
back to Colombo for me as I doze off to sleep :)
Friday 17th June 2011 4.32pm
An up and down couple of days, but some good work done, money is so tight
I’ve been toying with the idea of approaching some local investors,
this will give me breathing room and eliminate the need to hurry my approach
to VIRGIN & FaceBook. I met by chance Andy Turnbill yesterday we got
chatting and I mentioned some fundamentals of S-World and the Real Estate
and Travel implications, he mentioned a chap that worked with the World
Trade Centre and was doing or researching a real estate project in SA. This
could be interesting, and it’s the second person that’s mentioned
the world trade centre in a week, tying in the world trade centre to S-World
would be desirable, but this will take some research and I’m not going
to loose focus on initial targets, further I’ll need to develop my
plans for Sienna Unite.
Sienna Unite is the new name for “The Sienna Foundation” I’d
initially decided to give all the money I’d make from the project
away to said foundation, still live an awesome life, but on expense accounts
and the generosity of people I’d make rich. I’d just have no
assets, this was to make sure I could not be sued; this has proved invaluable
this past year.
Anyway, it seems for every good deed there is a better outcome, Joey from
Friends once joked with Febi “there is no such thing as a selfless
good deed, his argument was thin “If you give money to a beggar, you
feel good about it” but in the case of me giving the dividends from
the 50% I will ask for away, there was a stronger argument. Simple branding:
If one had the choice of booking a Safari from S-World as opposed to a normal
company’s website. Given an even playing field, same Safari same price,
if the client knew half of the profit from S-World went to good causes,
people would book via S-World every time, because they’d feel good
If we then took this further created a non profit sub brand “Sienna
Unite” and made a logo so when ever anyone saw the logo, they knew
this company contributed part of there profit to good causes, the same principal
would apply. Oil for instance, no one likes BP, but if they were highly
publicized as one of the first Sienna Unite partners, people would start
to forgive and there share price would rise, as there share price rise they
make more money and could contribute more money, there contributions would
then go to the people and ecology they damaged, so more forgiveness and
more profit. Without people buying from them they would not have enough
money to help even if they wanted to. In time they would become more loved
than Oil companies that did not carry the Sienna Brand, so other Oil companies
would wish to be affiliated and maybe, just maybe all oil companies will
join as the ones that did not would be boycotted.
It’s a stretch but certainly when it came for a like for like product
being bought on the internet it would work, and as such it would make sense
for the World trade centre to work with us suggesting to their companies
that traded on line to trade via S-World, it would not actually cost them
a thing, they sell there product at $100 dollars say, the retailer Website
(a) sells it for $150, but you can also buy it on S-Worlds for $150. In
the case of Website (a) they make $50 profit, so does S-World. FaceBook
takes 25$ I take 25$ but my $25 goes to Sienna Unite and either goes to
charity or more often gets invested to generate more money for good causes.
This is apparently the way Bill Gates works, I’m really not sure of
the figures but lets say he was worth $30B, I think he gave $29 Billion
away, but he did not give it to charity, he reinvested it and made $60 Billion
for charity. He Gave a Billion to Sudan the other day, so did David Cameron
(UK Prime Minister). Now this was very good of Bill Gates but very few people
know that when you buy from Microsoft you are actually helping the planet.
You can be sure we will be highly publishing the Fact that all in S-World
and companies that carry the Sienna brand are helping the planet and global
This is branding, now I’m not sure if everyone knows what branding
is now, I had no idea in 2003, but with the rise of Virgin maybe its now
common knowledge. Well to cut a long story short, I’ll first tell
you what it is not, branding is not advertising, all be it in many cases
without advertising you would not know of the brand in the first place.
Branding is simply this “The love associated with the brand”
in the case of Virgin, Virgin do a few exercises very well, first of all
the they “Champion the consumer” in general a quality product
at a better price than the competitor” not just cheap products, that
can be counter productive, as no one respects the word “cheap”
Secondly they have funny adverts that make the consumer laugh, laughter
is good for you, makes you happy, I think its actually text book psychiatry.
And while we’re on the subject Vitamin C is a clinically proven cure
for paranoia. Textbook, so if you have not had an affair and your chick
is certain you have just given her a glass of orange juice :) There are
some other circumstances where this is extremely useful, but I won’t
get into that until we go back to 1989 and the creation of Acid House.
Anyway the final and most effective weapon in VIRGINS branding arsenal is
Sir Richard himself, I will get to my initial approach to Virgin in early
march 2011 later and chances are a lot will be edited out especially as
this book is destined for VIRGIN publishing, but lets just say, they really
dropped the ball, horrendous behavior their Constantia office stands completely
against everything Sir Richard and VIRGIN stands for. Eventually they accepted
my plans, which I may add had detailed financials showing a $50 Billion
5 year return, but by the time they did I was so wound up, my conscience
self sabotaged my offer.
Anyway fortunately two months later, Zenda bought a copy of “The Big
Issue” a self help publication for down and out’s. He was on
the cover, Big issue bid on, exclaiming Big issue sellers were entrepreneurs
, and he had a point, further reading lead to me reading about VIRGIN unite,
and that he’d signed the Sex Pistols. All was forgiven. Looking back
it was actually all for the good, as my financials to VIRGIN had claimed
only $150 Million, and a bold claim that the software could be used in another
100 industries and Big business and S-World would add a similar yield hence
the $50 Billion. The 2 months extra work proved this, and its highly likely
if I’d run with VIRGIN then I’d have never worked it our, much
like a protest or sad band such as Portishead made a great album because
life was hard, but after they were rich from there first album, there next
was not written from the same head space.
Friday 17th June 2011 7.14pm
There is only so much business stuff I can write without getting bored,
and by so doing boring anyone that reads this. I’ll skip in and out,
as the business stuff is relevant to what S-World is and why FaceBook should
incorporate. I have an idea to explore dating on FaceBook.
Let’s look at the dating, since my return to sanity, the interest
in Caitlin has diminished, or even gone, what a difference a few days make.
I’m not going to get in to Caitlin bashing but her other personality
Lindsey was a truly awful person and she’d been firmly in control
since Easter 2010.
Ever since Caitlin introduced me to FaceBook I’ve made a collection
of maybe 100 hot girls, hmmm maybe only 50, I’ll see, I’d not
gone on a mad friend hunting mission, that seemed fake, but when a picture
of a hot girl popped up saying do you know ?????? I’d send a friend
request, 50% or so accepted. Ok the first trouble I have is my laptop only
gets on line at the office, I’m going to have to swap laptops with
Zenda. That’s not going to go down well especially if she ever reads
this, well it’s her fault, she got my good laptop stolen as she took
it out of its hiding place, Skyped her ex and left it in front of the window
at night. You don’t do that in South Africa. The lap top she uses
is mine anyway.
I need to work out a system, I’m going to have to make test groups,
50 girls maybe ill try 5 groups of 10, if I send the same message to each
group and see how many responses I get, it may show a specific approach
is better. Hmm this would work better if I had 250 girls and worked with
groups of 50. I could just go though friend’s accounts and message
there friends. I’ll come back to that later. FaceBook would not advocate
So five groups of 10, 5 different approaches. Let’s think
1, Send a song, maybe “All about eve” “Flowers in your
2, Just say “Hey, how’s it going, long time ?”
3, Say “Hi, I’m writing a book “The Social Network 2”
and I’m testing different approaches to try getting a date, does this
one work.” LOL that’s funny
4, Maybe something more direct. “Block me or date me”, no “Do
you want to go on a date?” actually I kind of like “Block me
or date me”
5, I may be moving around over the next few months, Thailand, LA, London,
Ibiza not sure, I need a home for my cats ? Can you help.
I think I’ll take some advice on these approaches before sending,
do some proper research :)
There are other variables of course.
Relationship status, if there in a relationship I could ask the person if
they had a friend that wanted to date me, that may work.
Location, if they are in Johannesburg, or Cape Town.
The exact scale of there hotness 8, 9 or 10
Private message or Wall
Complete strangers, relative strangers, girls I know
I’m going to have to change my profile pic, rough and manly or normal.
Other things to think about, I don’t really have much money so if
a few say yes, hmmmmm well that’s a dilemma worth having I suppose.
What if two girls that know each other talk about my message, I don’t
Saturday 18th June 2011 3.55pm GMT
The night of Caitlin’s Birthday Party.
I’ve just had
an excellent Idea; I’ve been stuck or bored on the Real Estate &
Travel plans, so switch to the fun stuff, the 16 individual plans for
VIRGIN. Both Mike & Tiny believe in what I’m doing, there currently
making a Global Map in Flash, its going to look Awesome and have functions
so awesome that I have not thought of them yet, they will come.
Just been the garage and had another Idea. It’s Caitlin’s
birthday party and I had been said another man or her arm ? I’d
even lost my love for her for a day, maybe 2, it was horrible. You see
I believe Sienna wants us to be together and for me to give up hope would
be to give up on my feeling that I’m with Sienna at times. Helps
me strong but I’ve asked Sienna to be with her to tonight, while
I’ll make Caitlin her birthday present, I’m going to write
down the 16 Business plans for VIRGIN, and the business plan so far for
FaceBook. If they make sense, they will forevermore be the plans for Sienna
Unite and S-World. The next generation of economics, social Networking
and the Internet as we know it.
Think about it logically, save photography collage I left school at 16,
My Economic Theory “The Spartan Theory” is so simple, “give
half back to ecology and global economics” all be it you needed
to control TV, Press, Films, Social Networking, and the internet to do
Anyway, where did I learn all this? All this, there’s a lot and
if it works the world will be a better place and Sienna will probably
be made at Saint.
You get my point; I’ve got good reason to consider the possibility
that these ideas were spiritually conceived. And to give up on you would
be to give up on her…. So your stuck with me I’m afraid. It’s
not easy from this end either, but Sienna does not like you being so nasty
to me. Hate me if you want, but don’t try to destroy me.
Anyway, before I get carried away. For you Caitlin, tonight I’m
going put down the formula while you play with Sienna.
Right before we go for “Ulusaba” VIRGIN plan 1
I want to get back to the Flash Map and FaceBook, and the Sims, these
were Caitlin’s contributions, she taught me both and connecting
a Virtual World to FaceBook save some E-commerce is S-World, no way I’d
have had the idea without her, thanks babe :)
Right: Andrew, Mike, Tiny, this will be an outline to how S-World can
operate in 16 different industries, hence picking 16 virgin companies.
We will brain storm this and make each idea into a solid proposal, hopefully
by the time were ready we will Have Bulgari, Armani and Valentino on our
side, and / or other exceptional fashion brands.
1st, VIRGIN PUBLISHING:
Simple, this book, it’s about VIRGIN, even if they don’t want
to publish it immediately, it will get them talking and this probably
has the best probability of getting to Sir Richard Branson. Hello ? Your
Cool, This is Cool, let’s do it. Don’t think it will cost
anything either, we Get FaceBook to do the S-World programming, they would
insist on it anyway. The Real Estate agents, tour companies and tourism
boards will pay for the rendering. People go into shops and buy your stuff.
Ok before I go into things to much I’d
better start with The Map, and how S-World works within FaceBook.
On Wednesday, we started creating in Flash, Like www.CapeVillas/CTG
but a Global Map.
This map will be split into 16 proportionately sized regions, all save
one has a power county, all have a top tourist destination.
On FaceBook we add a tab, there is room under the name and statuses middle
left. When you click on that tab, This Map appears under the various tools
AND OVER THE ADDS. On the Map you will see your friends, or friend groups.
See www.S-World How is this possible.
Oh, it’s going to go in and out.
Plan 2: VIRGIN MOBILE: A
month or so ago, there was a kafuffle about GPS’s in Phones, I bet
their still there. VIRGIN mobile can add an application on your phone
to be seen on FaceBook map page. They can keep exclusivity for a year
maybe18 months. During this time the only way to be be located in FaceBook
are VIRGIN MOBILE clients. So it makes sense that anyone that gets into
S-World will buy a VIRGIN Phone. And of course they can sell their phones
in the many VIRGIN SHOPS, there’s one on most streets.
I just got a call from Roque’s Dad. During the world cup he tried
to teach me about how he buys over 50% of the dept on Shopping centre’s
then forecloses on the rest, or something like that, I told him about
the bust tourism development idea + TV Shows www.S-World.biz/Real_Estatel
He thought it was workable, and that’s without S-World and VIRGIN
Properties, Awesome, it works. I knew it ? He asked me to look for developments
and send him the business plan, I think my proposal to Dene and Moonstone
just got a lot simpler.
Ok so we can see the locations of your friends on the map. You can zoom
in and out much like Google Maps but the maps animated and pretty. It
will only be a matter of time before a host of games are played, and there
Plan 3: VIRGIN GAMING a
I have been designing a Villa and Tourism game for S-World, since August
2nd 2008 my birthday when I literally woke up from a dream about a game,
Magazines and SIR Richard Branson. This is what started this business
plan. I wrote it down addressed it to Sir Richard but then did not follow
up, it was not a business plan, it was just an idea.
Anyway, the game teaches you how to conduct business, like any management
game, it’s not immediately obvious what one is doing right and what
they are doing wrong. At first I’d thought to early on hire someone
in an admin position to do the accounts, but now, that will loose you
lots of points, and mistakes or even fraud cost you money, the only way
to succeed is to learn the Sienna Admin systems, which we will make fun,
like the admin systems in Soccer Management games. The point is eventually
every one that plays gets to know how to use “the Sienna Financial
Software” Which links
Plan 4: VIRGIN MONEY, save
the outputting to approved audit for PTY companies. The financial software
that needs to be programmed is pretty simple all it needs to do is Give
the COE bottom line monthly costs and most important, the figure if all
of ones creditors paid you and all your debts were paid, including tax.
Without this a CEO is flying blind. Have a look at the pictures in www.S-Worlf.biz/Finacial_Software
Anyway a beta version can be ready in a few months if Mark and Team program
it (best leave Microsoft and Apple till later, this said I think its important
they integrate at a later date, not least of all because Microsoft can
block its free distribution with PC’s)
Anyway the software needs to connect directly to a bank, and that’s
what’s in it for VIRGIN MONEY, like the locators on the VIRGIN MOBILE
Cell Phones, VIRGIN MONEY can have exclusivity for 18 months or so, and
so again if you wish to use the Sienna Financial software to its full
capacity, you need a VIRGIN bank account. This software combined with
the CRM www.S-World.biz/CRM
and the Duplicating Websites Functionality www.S-World/Dublicating_Websites
was the envisioned whist S-World was just a small idea and it was good
then, mix it with S-World and FaceBook and you have a product that will
be used, a lot! And so VIRGIN MONEY get a lot more clients, even after
their 18 month exclusivity they will have made the switch for other banks
and take a small rake from transactions.
Plan 3: VIRGIN GAMING b
So During the game we teach gamers how to use the financial software and
the CRM Software. But before this they pick a trade, Tourism and Real
Estate will be the first two industries to be simulated. Tourism for instance,
you will pick your location, start with so much money, and start trading,
hiring staff, choosing premises, or working from home. Then they make
a website (THIS IS EASY) lots of different designs and functions, they
you choose the venues you wish to promote, all will be official S-World
partners. Some will give bigger discounts than others, but all will be
approved and honor S-World customer service promises, no building noise,
properly insured etc.
And here you have the clever bit, after they master the Financial and
CRM software and attend a certain amount of lectures on Business, branding
and marketing in general including Google Ad words, and the ability to
buy customized brochures and Coffee table books really cheaply, plus studied
all the venues well. They can launch there website in real life, either
free as S-World.tv/My Website or on a domain of their choosing. For an
idea of pricing www.S-World.tv and
biz cost less that 10$ but www.ExperienceAfrica.com
cost $2,000 dollars. In an ideal world we get a new domain extension recognized
on the internet .sw or something similar.
Remember everyone that plays this game has to be a FaceBook member, some
people will sign up just to use S-World but most will already be members
with lots of friends. In the game, game play will show the cheapest way
of marketing is simply to make your website available to your friends
to buy from. Or friends of friends, so if you have 500 friends our shop
will be open to all your friends, friends 500 x 500 that’s quarter
of a million customers.
Plan 4 - VIRGIN HOLIDAYS.
The trouble with Tourism is accountability, in my industry Villas particularly;
at Cape Villas we fought the good fight, in 9 years only one unsatisfied
customer a particularly unreasonable lesbian woman. We had complaints,
serious ones, Andy Hawkins in particular but I made up for it in the end.
In the case of the Philipses, A over zealous sales person has rented them
a villa that was not child friendly, it was a complete disaster; I was
forgiven thankfully when I personally showed up on Boxing Day with arms
full of presents. I’d also spent a lot of money on customer service
courses for all the staff, even accounts. The trouble was other companies
did not follow suit and Villa travel across the word, let the side down,
if you check Google requests for Villas is a quarter of what it used to
be. Total lack of accountability, tourists should pay more attention to
The Conde Nast Traveller logo, where you see that you have protection,
you can call or email the Conde Nast Ombudsman if you’re unhappy.
Well here is the solution. Firstly, if you book through FaceBookMaps or
S-World. Oh in case you had not guessed at the top of the Maps and Games
it says S-World, FaceBook maps is S-World such a more catchy name ? If
you book through S-World not only are you given general S-World protection
against unsuitable venues destinations and recommended travel times, you
also know the person who you booked from, or at least you know a friend
of there’s. Also you can choose to book from someone’s website
that is based in the location they represent, so they have local knowledge
but more than that, they can be a real life friend, socialize if they
wish or just discuss the best places to go etc. Operators/Agents and the
venues themselves will also be genuinely rated, we tried this the manual
way, it cost a fortune in manpower, my rule was no exceptions a bad mark
was a bad mark, but I doubt few in the industry would not delete bad reviews
of themselves on there own website.
The more satisfied customers each Agents website had, the better their
rating and a new breed of responsible travel agents will be created. www.S-World.TV/Origional_Executive_Summary_2
“If you give a small operator the Sienna software, and website,
Books and GDS, they have the power of a Travel Agent. But this time, the
person you book with knows what there talking about and will be there
to meet you. Most travel agents have not even been to the country clients
book, and you’re kidding yourself if you think they know anything
about what there booking, they know about the commission.
And there commission is small 10% of 20% usually 2%, so they have 2% love
for you. And Charge you as much as possible to raise there cut.
On the other hand if you booked trough FaceBook friend’s they will
make around 20% so they can afford to spend time with their clients, and
really love their clients, I sure love my clients, without them I’ve
got no business. I expect often vendors/agents will offer discounts to
friends go 50/50 on the 20% discount. We will have to set some kind of
limit on the discounts, or we’re back to agents with too many clients
(I’m going to have to look into the discount structures, remember
in travel the actual discount will usually be 40% with S-World taking
20% of each sale. Which generally works, as venues don’t like people
over discounting, but in some cases, web competitors may offer bigger
discounts, and if its of a S-World approved venue, we will not be “Championing
the Consumer” (Quote Richard Branson) Maybe mark can make a search
robot that checks competitors on line prices)
So basically FaceBook users play our game, it teaches them how to make
an E-Commerce Business, then there friends and friends of friends buy
from them, real money. The more satisfied customer reports, the higher
ones ranking will be in searches, if we could get Google and others to
consider that in there natural rankings, we’d see even more traffic,
and there’s no reason why they should not.
And over time all sorts of business will be available, Real Estate, Fashion,
Cell Phones, Jewelry, Hand Bags, Cars, anything, especially if we can
link to the World Trade Centre database.
So each time you buy something in S-World, you have accountability from
S-World and the trader, your FB Friend. You also have the best or equal
price and you see 10% (half of S-World’s) 20% go to good causes.
And I hope you can start to see how S-World will soon take over just about
every website its not linked to, controlling most E-Commerce on the web.
And we are only on the First FaceBook Map Page! We have not even gone
into S-World proper.
FaceBook Virtual Worlds. (S-World, and S-World
excel) hmmm I wonder how Caitlin’s doing?
If this all works to plan and she realizes I wrote these pages for her
Birthday, maybe she will like me again, a little at least. ? She loved
me dearly once, and If I can keep on loving her no matter what she throws
at me, something’s got to give, To quote Luke Skywalker “I’ve
never seen so much devotion in a droid before” not that I’m
a droid but few would argue my devotion to her, and that’s the love
story, could go on for years.
I’m reminded because we were about to go to Stage 2 of the Game,
which incorporates FaceBook and the Sims, Caitlin showed me these. But
I’m sick, my body aches all over, I’d hired the Social Network
out to watch with Zenda, maybe we can be friends? Hope so, but Zenda fell
asleep with Sahara (her 2 year old, very cute) so I’m just going
to watch it on my own, and get back to this tomorrow.
4 VIRGIN Business plans outlined to help with this. The distance between
song events will be unique within 20 seconds I’d say. Many links
to FaceBook imagined or followed through from original theories, a productive
evening’s work. ? Night Night Caitlin, I hope you had a good party,
25 is an important age, a turning point for many. Xx
Note: 1 Shaun parker built
I-tunes that work’s globally. Id buy songs I like if I could but
Its hard to, easier to download for free call it Napster or something,
create label, or join VIRGIN or Universal, get Mark to implant code into
songs that helps search and destroy torrent programs, Make a song recognition
program to help with this. The distance between song events will be unique
within 20 seconds I’d say. It’s very important to have just
about every song ever made, easy to download. You could use Cubits (Sienna
Money) LOL that’s a good idea.
Note: 2 Football leagues
original amateur idea, there has been little mention of Global Leagues,
so far on S-World.biz , to be honest I’d forgotten the original
easy no cost plan, in exchange for a highly expensive one. This said,
the reason I have picked 16 Global Travel & Real Estate Franchises
and mapped them evenly is to create the perfect number for a knock out
target. I’ll put the original documents in this week
But the bottom line was we make an amateur football club and flagship
all New Sienna Websites, The Football clubs become E-Commerce superstores.
One industry within the BIG 16
industry Sectors (The BIG 16)
PR (Press TV & Film)
Real Estate and Land
Travel & Tourism
Software & Telecommunications
Oil & Energy
Science & Ecology
Sports – Health – Pharmaceuticals
Precious Metals & Stones
Music & Stage
Food and Beverage
each industry pick / or is allocated a Region, if we put the less glamorous
industries in richer locations that may work.
3 Dear Sir Richard.
With or Without FaceBook, this works for VIRGIN, and your brand works
for S-World and Sienna Unite. This said, S-World can sit within FaceBook
the sky’s the limit
19th June 2011 2.55pm GMT
I’m sick and sad, Its Fathers Day and no one has called :(
This said I’m sure Sienna’s with me, in the form of a Pink
diamond (well they look like diamonds from here) Dragon Fly. She’s
particularly pink today ?so I’m not so sad, not ecstatic but ok
I guess. Best If I just get on with it, take my mind off of things.
I’m really impressed with the FaceBook friends of friends shopping
network idea, as for privacy, one could have privacy settings. The idea
to display customer satisfaction stats awesome, vendors will have to make
an extra effort to keep clients happy, simply Customer Service becomes
a big part of marketing. And one more for VIRGIN, hello, I think that’s
what you call “Championing the Consumer”. LOL
Back to The Maps, Where was I,
Oh my God, how much did I write! I’ll go through that later or just
give it to Tiny
Nope, new businesses plan.
Plan 5. VIRGIN RACING.
Dear Virgin Racing, to understand how this will directly effect you, you
will need to study this plan in great detail and believe that every part
is solid, It ends with Global tournaments in the regions found on www.S-World.Biz/Global_Map
16, designed for Football, A Global league 30 Games and a knock out
tournament every 2 years. The Idea can just as well work for motor racing,
but I’d not want fuel cars.
But this is all a stretch, even if VIRGIN and FaceBook are enthusiastic.
Not really. Here’s a proposal about how to make money from a football
club. At first you will need to found, or buy a football club, maybe just
tell the current owner they can keep 6.25% of shares. Preferably I would
really like this club to be Epsom Eagles. I’m further really looking
forward to Founding Sienna’s Angels in Siena Italy.
We will somehow make sure the club is 1 maximum 2 leagues below the Conference
South so they would have to be promoted 7 times to get in the premiership.
We adopt certain rules about 7 players or so coming from the youth team,
and concentrate on building a team over 10 years largely developed from
youth. This will have the effect of this club being desired by youth players
and one can compete with higher leagued players.
As much publicity as we can, will be put on the club, definitely a TV
Reality show. But the magic comes in 16 Trade Centre’s, business
stuff I have not even thought about yet, and fun public shopping. The
publicity further convinces excellent youth players to join.
I like the rule, your never allowed to buy a player unless from another
Sienna Club, Sienna Club’s? Yep seems to be no reason why we can’t
have one in each territory, representing one of the industries. Hmmmm
that’s good :)
Oh while we’re here, after 2 years or so, the territories will sub
divide, creating 32 franchises/territories, and maybe once more so 64,
and that’s an excellent number for a knock out tournament every
odd year 2011 2013 2015
Anyway, no buying players, ahh, before that, these clubs can be the brains
behind Sienna Unite giving away money to good causes, and I hope you are
starting to realize how popular and important Epsom Eagles can be, as
for buying players, no, they can come for free if they want, but wages
will be capped, not to much though.
Its hoped within a few years but maybe a lot of years, the clubs will
be able to form a global league, as with Epsom Eagles, they will in effect
have 2 teams, one that plays the global league one that plays in the premiership.
Global Leagues only have 30 games a year. This will appeal to many older
players, maybe all players.
Once a Global Football league is formed, there is no reason why other
Global Sports can’t follow, including Racing. It’s all theory
of course and it really does need S-World and Sienna Unite to become a
very successful much loved brand. But right now all you’ve got to
do is get the club, and that will only cost some shares in it. If it works
your club will end up becoming extremely valuable.
To keep smaller localized agencies competitive with these global superstores,
we will try and make them sell different products, companies that do not
allow discounts to be seen on line will be sold from the superstores.
Of course we will fully render the stores and make theme parks and attractions
all round, to increase desirability to visit for S-World shoppers.
This proposal actually worked perfectly for VIRGIN MAGASTORE
Plan 6 VIRGIN MEGASTORE:
With press interest in the Foot Ball club, it makes sense people will
visit, and over time the cubs will become more famous. From these Football
Megastores you can create an excellent E-Commerce businesses, with a view
to expansion in goods to just about anything, Trade Centre, mass collection
of clothes from the Far East, but businesses trading metal, oil, you name
it, due to Sienna Unite highlighting that half S-world profit goes to
good causes, one will have a competitive edge, so, a competitive edge,
brand love, interesting and popular, that’s good for an on line
Monday 20th June 2011 11.00 AM GMT
Caitlin’s 25th Birthday
I’m still sick,
which is odd, I’m usually better after one day. Told Andy so, he’s
cool and he called me tiny bear, so I called him Mere Cat. LOL he will
probably read this soon. That’s the bonus of editorial control mate,
you can remove things you don’t want others to see. You know me,
big mouth, even bigger when writing, so save the technical stuff, we want
to loose anything that may half the project, in this case, make sure I
don’t upset people or look like a dick. LOL But keep as much funny
stuff as possible and anything that seems to be written in a Mark Kind
of way, sometimes I like to go into his character. Perfect example My
FaceBook dating idea, no way I’m gonna do that, LOL, Unless it writes
itself into this script. But you could, LOL
Oh no, not like the original program. Programs develop first in S-World
as soon as we get Bulgari, were officially doing a Bulgari casting, we
will also hit Armani, they leant me there houses for there birthday last
year so, it’s a thank you, but also we should get considered at
a higher level. Maybe they would like to take ownership of the project,
or the production anyway, send down their own models (all be it Dene Botha
would have to be included) art directors, and management. We just get
our friends to crew, mainly models that can multitask, hair, make up then
shoot, we will be traveling all over the place and I have not worked out
how to get free flights yet, maybe you can work that one..)
Caitlin and Ilene are the only models I know that do this, and if we get
Valentino, she’s not going to say no, I only picked Valentino cos
of Gossip Girl, anyway, so we get Armani to pay for the male models crew
Then a top Women’s Fashion House. Well I had thought of Channel,
but there range really does not look good. Well seeing as we are already
impressed that Bulgari Sunglasses cost twice as much
(Hmm note for Bulgari proposal if they prefer working with other houses,
we will consider)
Any may as well go for Valentino for the same reason, and there collection
looks awesome, www.valetino.com
Anyway, we tell Valentino we’d mainly like to use our own models,
but agree they can cast with the exception of Caitlin who must be cast,
she will probably refuse, and this will make them hungry as it would be
the first time anyone has refused them, I’ll prep them on the others
side about the “Starlets Contract” and they will offer her
the contract” And when your on a 16 year Valentino contract you
pretty much made it, so Ill feel one obligation lifted and the right to
become FaceBook friends.
So getting back to using facebook as a dating agency, we use your (Andy)
FaceBook as a casting agency, and seeing as we’re gonna be hitting
Africa’s 40 most obscenely luxurious locations with a load of models
we cast, I for one will be single for a while, hence “The Come Back
Eventually of course, I’m going to be called away from time to time,
so you need to be doing the presenting, n stuff, but I’m liking
Dene for a travel program he scripted,
One immediate objective is to get VIRGIN MEDIA to want to air it; this
forms part of a much larger plan.
PLAN6 VIRGIN MEDIA
Before we look at VIRGIN MEDIA, I’m kidding myself If I’m
not thinking of Caitlin, I’d texted her brother, but no response,
? He’s obviously been firmly told not to talk to me. I do often
try to consider Caitlin’s feelings, her time in the hospital seeing
Sienna, so I must be a memory you’d wish to block out, where as
I’d seen nothing but joy. It occurs to me that she may well wish
to forget about it all, she had never mentioned anything spiritual or
religious so maybe all she clings onto is pain and my efforts to Create
S-World for Sienna reminding her of things she’d rather forget.
Hmmm I’d better take the photos of Sienna of the front page of S-World
In the end I hope she appreciates it as a suitable memorial, I was not
told where the ashes were spread or even if they have been, so I made
my own and a charity. Or I’m making at least.
Anyway, this next bit will be edited out unless Caitlin approves it inclusion.
It’s a letter I’ve been writing to her, (Insert Letter)
20th June 2011 2.15 AM GMT
Still Caitlin’s 25th Birthday
Zenda and I have made friends, this is good, I need friends and am not
overly bothered what sex they are, but it also helps S-World, she is very
knowledgeable especially on the early research. We’re going to find
a new place to live together as opposed to apart at the end of the month.
We just watched “The Social Network” and she felt very sorry
for Edwardo, she also found the film very interesting, she’s going
to work on S-World as much as possible but also try to look for a job,
which is difficult.
Zenda has always worked best at editing my transcripts, asking questions
where she did not understand then putting the draught in a way that is
easier to understand for those that would read it.
I think the best job for her would be to go through what I have written,
starting at Caitlin’s Party about the VIRGIN Plans, The Game, And
FaceBook plans. She won’t appreciate any talk about Caitlin so I
will remove it, for her draught, no point upsetting someone you like.
For that matter, when this goes on line I’d imagine lots will be
edited out, the original saved for VIRGIN Publishing.
I’d really like to have this proposal finished in 2 weeks, it will
never be finished mind, but at some point you have to bite the bullet
and hope you have done enough to get positive attention. I’d really
like to have a few months to complete it, but I’ve sent early proposals
to many people who ignored me but who is to say they are not looking at
www.S-World.biz getting ready to
make a presentation themselves. Also I’m so broke it’s a joke:(.
So that’s 2 weeks, send it on the 4th July, hmmm that’s a
holiday in the States, never mind, it will make for a good double screen
shot, we hit the send button, while Mark and Co Parties.
Ok so that’s 9 working days, 16 proposals for VIRGIN and one kick
ass Proposal for FaceBook. It would be awesome if I could just pass my
notes on VIRGIN plans for them to write up, then have a group talk, brainstorm
a bit then the team finish the proposal. This way I can spend more time
on the FaceBook proposal. So 9 days, 2 VIRGIN Proposals a day. And FaceBook,
at continual work on the project for me and Mike, who will do the graphics.
FaceBook proposal needs to be Graphic, showing how S-World will work inside
the FaceBook tool Bars.
1. Picture of FaceBook but with an S-World Tab
2. Global Map Showing Friends (Mike is working on that now)
3. Local Map Showing Friends, we will use the Cape Town peninsular map.
It looks nice and uses minimal bandwidth as its vector based.
4. Next I think I will cut to a graphic from the Simms. I had not previously
mentioned but I had decided it would be nice to have 2 versions of S-World,
one like the Simms or officially the Sims S-World does start with an S
after all and they can play with that. Also rendering will be a lot easier.
5. Next a graphic from The Thought Faqtory, showing the more detailed
and precise world.
6. As well as this, I will add the CRM present’s for client’s
birthdays graphic, but adapt it to FaceBook friends, if I had an easy
way to send my mother flowers, I would send more flowers, I’m sure
others would feel the same.
7. The Financial software graphic can also be added.
Hmmm 7 is not an even number but it’s a lucky number. So one Graphic
a day for Mike, another hmmm this is a lot of work for just 2 weeks, I’ll
not send it if it’s not ready but we will give it our best. I hope
I’m well tomorrow.
What I need to do is come up with as many ways possible for FaceBook to
make money to get past the suits, if there are suits, before getting to
Mark who will surly see this as a much cooler way to make money than the
ADD’s he disliked to much at the beginning of the Movie, and its
going to be his decision at the end of the day. Hmmm he’s going
to want half isn’t he? Well as long as half the profit goes to good
causes what do I care, and there are 15 other companies. All be it standing
on the shoulders of S-World.
Maybe I will offer 50% of S-World Internet consortium, which is S-World,
the other consortiums leverage of it, the Sienna Unite branding so 50%
should suit him, I will keep the other 50% which I will dilute or sell
down to 10% or so, all be it I will retain 50% control of decisions, or
at least the same as Mark. Mark can also sell; I’d hope we agree
on who we’d like as partners.
In the bigger scheme of things, we will want all the search engines on
our side, of course Google but the more the merrier. Our products are
monitored for quality and the agents selling them, close to their customers,
it makes sense for a search engine to raise the rank of all Sienna affiliates,
if they are to offer their clients the best products, and that’s
the point of a search engine, so it works for everyone.
Of course half the profit goes to the SIENNA UNITE but he’s not
going to have a problem with that. Hmm maybe I should give mark the courtesy
before VIRGIN, yes but only a few days I think. Also gives a few days
to review the 16 VIRGIN proposals.
PLAN 6: VIRGIN MEDIA
Hmmm No VIRGIN GALACTIC, the films will be of more interest than just
some TV Shows and a Digital Channel. Also it’s more fun.
Plan 7: VIRGIN GALACTIC
Dear VIRGIN GALACTIC
I have written a
number of Film Scripts around an alternative future after software becomes
self aware. Under the Thesis, the making of a new life in self aware software
could stem from a power unknown to scientists. God, rather than just their
This (and I’m paraphrasing terminator)” led scientists in
a deferent direction, trying things they had not thought of before”.
To add to the mystery it seems that the early, simple but very logical
plans were thought up over a 2 month spiritual journey where a father
feels utterly connected to his daughter, who transcended as he puts it,
6 Months previous. His intention to eventually create software that has
fixed many of humans mistakes to the planet and make humans a little nicer
to each other (the latter being a stretch but never say never, should
be the title of this book so why not dream)
Well the End result every time is the same, Sienna the Scientists daughter
eventually in some way comes back to him trough his software, but as he’d
been loving and never stopped believing Sienna decides humanity is worth
saving, having been lead in a desired direction by the Scientist, she
does not blow everything up, and not just because all the nukes had been
decimated ever since the Scientist had made the “THE ONLY WAY TO
STOP SOFTWARE BLOWING EVERYTHING UP, IS TO GET RID OF ALL THE NUKES”
Enter Sahara, the lollypop kid?. She’s funny and loves me, it’s
The end result is Sienna saves the day, because one other new twist to
self conscious software that was thought up was that, “When Software
eventually comes alive it does so at exactly the same time all over the
Universe”, which leads to many plot adaptations for famous science
fiction films or an excellent original script. The first script appears
here www.S-World/TV/The_Sienna_Project. Of course when
you read it, it appears to be a script for Star Wars, but this only occurred
to the Author when he got to Chapter 3, Chapters one and 2 are the original
Before I go further, I think I should make it clear, that I am the father
and Sienna is my daughter, and I say this with a tear in my eye, but much
of the script is true, in fact these very words are right now forming
the plotline of the first film, you can ask VIRGIN PUBLISHING for “The
Social Network 2” script, which has detailed the process of approaching
16 different VIRGIN Companies to work with S-World and hopefully FaceBook
to create the next generation of E-Commerce. We sent this webpage to FaceBook
3 days ago, if they accept and I do not see why they won’t. This
Book stands a high possibility of being made in to the film sequel for
the Film “The Social Network”
Even if not, the script idea can adapt itself to any film, The terminator
for sure, Star Wars, The matrix but most of all Caprica and Battle Star
Galactica as the plotlines are religious and in Caprica A father unwittingly
creates self aware software in a virtual world V-World. All be it, he
was not nice and it ended badly.
We have a script called Galactica 2017 but the date may have to change
2020 maybe. It needs a lot of padding but combining it with the “The
Social Network 2” scripts lines there’s the padding. HKL films
have not yet commented on the script, I doubt they have read it, but some
FaceBook fans did, and they really liked it, contributed to the plot and
even made art work, which was toughing,
How does this benefit you? Product Placement, your spaceships and whole
operation becoming central to the plot, I for one try to fly into the
sun at one point, and to add credibility to me doing so, It would be good
to be in loose discussions with a spaceship company about same, which
I know am.
I’m really not sure what plot we will use for you, but at one point
you will need to have a huge amount of money invested, which is something
I manage to do. Then really advance space travel and make the first generation
of VIPERS (Battle Star Galactica’s F16’s if you will). I’d
like to see a luxury one and only hotel on the moon as well. It’s
a film; we can do what we want as long as it’s possible. And more
to the point a part of S-World various business plans. And as ridiculous
as it sound I’d like a feasibility study and costing for such an
Now BattleStar Galactica and Caprica are not massive productions, this
does not matter, the following parts of real life science fact will make
a mainstream audience, and one still retains a cult following. Also HKL
know how to make films for a lot less than others so it’s economically
Product placement should make us a lot of advertising revenue, how many
extra seats do you think you would sell, if VIRGIN GALACTIC is central
to a hip science fiction series and film about modern day earth then just
a few years ahead. A lot
I’ve quoted it before, “we make the films about what we want
to achieve and then watch it happen” some ideas will happen some
won’t, but on balance, most will, making the series scientifically
Which it needs to be as I’m going to be addressing String Theory,
and the making it a science as when much of what is written comes true,
if it comes true. “You can not predict the future, but by moving
the masses in a desired direction you can mold the future hence altering
if not changing time, well that’s what I’m trying to do, and
if I do it there’s a pretty good reason for people to believe I
am connected to Sienna and that there is a God and he’s none to
happy with all the fighting in his name, and then maybe they will be a
bit nicer to each other. It’s a Film remember I can be as creative
as I wish. But there can be no holes in the script.
Ok so there is a good idea of Product placement in a science fiction film
loosely based on Fact.
You have the chance to right now, write yourself firmly into the script
of “The Social Network 2” I’ve sent 16 VIRGIN proposals
but only 2 letters to Sir Richard, one to you and one to VIRGIN UNITE,
you can read it, I’d like Sir Richard to primarily represent VIRGIN
GALACTIC, as its cool, very cool. And Mark will be more impressed with
a Space Travel company than a telephone network.
Of course if Sir Richard and anyone else in VIRGIN wish privacy that’s
cool, I’ve given the book to VIRGIN publishing and they will do
the editing so VIRGIN has editorial control, if they publish the book
Anyway, there’s a lot of immediate good press to be had for VIRGIN
GALACTIC if you want it, and by writing yourself into a potentially Oscar
winning film, some excellent free product placement.
Point on Plan 1 VIRGIN
They will have many reasons for thinking this book is a Good Return on
investment, quite simply they will need to weigh up the worth of the manuscript
the day I send it compared to its potential worth in a week, month, year
or when Mark gets involved, if he gets involved. Well in Music they sign
new artists, for small advances, run and develop the artist in the hope
they will have a hit, one way or another this story will be told, so they
should have the wisdom to offer a book deal and an advance, this is fair
play, I’d hoped to go to VIRGIN asking for no money, as an exercise
to prove I could, but this book, is not a business plan it’s a book,
and as such should be treated as the commodity it is. If I ask for something
small like $50,000 that removes immediate debt and buys some breathing
room, it’s hard staying positive all the time when you’re
Hmm rethink, half of that would do for now, it could be a gesture of interest
from the whole company in lieu of me working on an idea to make them money
for over 3 years.
While they spend time looking and validating the various proposals, maybe
I’ll mention this on each proposal, simply a request: Please if
you see merit in this plan, let VIRGIN PUBLISHING know and they can give
me a book advance. Cryptic, it will also make them want to read the book,
Awesome. I’ll definitely consider this, and $25,000 is small enough
amount to be paid without two much seniority needed and they are actually
buying something that is tangible. Not just ideas. When I explain this
in a different way to Russell Brand he will not stop laughing, but that’s
Wow were on 40 pages
of Word A4 already, that’s 80 book pages, chances are we will be
at 150 book pages or so in 2 weeks, and that’s a good sample for
New event. Wow I thought I’d lost my phone, complete panic, whilst
loosing a phone is not as bad as it was ironically due to FaceBook as
you can just contact your friends, most business clients are not on FaceBook,
or not on mine anyway. Anyway I found it and thought an excellent application
would be to download your phone contacts to FaceBook, even make them sync,
there’s more to talk to VIRGIN MOBILE.
Right back to VIRGIN MEDIA for the 3rd time, oh no it will make more sense
if I go into VIRGIN UNITE plans.
PLAN 8: VIRGIN UNITE
Well the first thing one should notice here is NON profit, but by cunningly
making a sub foundation SIENNA UNITE and distributing half of all the
profits from all the business plans, we can create the ultimate brand
association logo, SIENNA UNITE; we can even call the football team VIRGIN
and SIENNA United. LOL
Now there are two basic factors
1. How much money will be distributed, A Million, A Billion, 50 Billion,
A Trillion, 50 Trillion. Well there is a theory, behind all figures, all
be it the 50 Trillion relies on some pretty radical plans, not least trying
to get BP to pledge $64B over 16 years if their share price improves significantly
due to the positive PR I believe I can make for them. It’s really
a no brainer, they don’t make the extra money they don’t pay,
but it’s not happened, I have not even finished the plan on how
it worked so it can’t be relied upon.
50 Billion Is a workable number however, all be it, everyone will have
to work together. And if you wish to look into my claim, have a look at
the financials for the travel software and franchises sent to FIONA WHITE
(The Anti Virgin) LOL I like that name, and it gives me the perfect excuse
for me to mix the CRM software into there basic email systems to improve
their efficiency. Same for the CIA
Anyway, these financials showed $110,000,000 and came with a claim this
could reach $50 Billion if adapted to other industries and BIG BUSINESS
plus incorporate S-World, a big reach, but it is hoped the 16 different
business plans show its adaptability to other industries and Big Business,
and if S-World links to FaceBook, well we’re running out of nougats
on our calculators again. No one argued the financials! Just my gung ho
approach, that whist ridiculous came from the best intentions man could
have. (Either Read the original Galactica 2017 for more details, or read
it later in this script when I go Back to the beginning of the extremely
Spiritual Creative process, that was the happiest 3 months of my life.
But in truth, that may not be written until after this is presented, as
its all stations go, this book has become the business plan, the staff
will just edit, its easier for Andy and Zenda to understand in this format,
or at least the question and answer format was www.S-World.biz/S-World_99_Questions_Answered
and this is just an extension of that way of communicating, by telling
Before I get of track,
the amount of money raised is mostly relevant, pivotal even to the plans
for VIRGIN UNITE. The More money raised and publicly given or invested
for worthy and important causes, the more love associated with the SIENNA
UNITE brand, and seeing as I’m happy for the SIENNA UNITE Brand
to be linked or even a sub foundation of VIRGIN UNITE The more money is
generated, the more good PR the more companies wish to affiliate and customers
want to buy Sienna and VIRGIN branded products alike.
So the more money made, the more Good PR, for all Sienna Affiliated companies,
and the more companies wish to affiliate, but there will at some point
be a critical mass where companies affiliate not just for the good PR
associated with being a Sienna affiliated company more for the fear of
not being affiliated. But that will need a lot of PR and so we would need
to make a lot more than $50 Billion.
Now we get into a bit of theory “The Spartan Theory” to be
exact, now let’s be clear a theory is simply an idea that has as
yet not been proved or disproved. Without theories there would be no advancement,
you think in the 1950 they’d believed a Man would land on the moon.
No I expect would be most people’s answers. So If I make a theory
up that has the potential to help many millions of people, allow me the
luxury of my indulgence, its not harming anyone and the rest of the plans
are solid and if Mark Zuckerberg joins me, its game set and Match. So
allow me my theory.
Ok here’s the theory.
Basically we create 16 Companies directly linked to business in S-World
all in different industries,
industry Sectors (The BIG 16)
PR (Press TV & Film)
Real Estate and Land
Travel & Tourism
Software & Telecommunications
Oil & Energy
Science & Ecology
Sports – Health – Pharmaceuticals
Precious Metals & Stones
Music & Stage
Food and Beverage
Whilst the internet
(S-World) category, looks and probably is the most desirable, there is
good money to be made in the other categories. Travel for instance, even
before S-World and FaceBook that plan was strong for $150M by further
incorporating that into the further plans for FaceBook travel and S-World
travel being exclusive BIG 16 Travel and Tourism consortium, it makes
affiliation desirable and ownership extremely desirable. Possibly linking
up early with maybe Amex Centurion and some of the worlds leading tour
operators will see how go’s growth.
Now whilst this is going on, and this may take 2 years all in all, we
are PR….. etc, had Idea for start of proposal will come back to
Dear VIRGIN Unite, We have today sent 16 different business ideas and
proposals to VIRGIN companies for more information see www.S-World.Biz
Some of there ideas are very solid well thought out business plans, particularly
travel and Real Estate, one is a direct product the publishing rights
to my book “The Social Network 2, the rest are good ideas that will
work exceptionally if worked in tandem with the other ideas.
The Trillion Dollar idea however for VIRGIN UNITE rely on 1000’s
of other partners particularly FaceBook working and networking together.
This should be considered the optimum projection. Possible but in reality
wow, I guess I feel I’m only 5% confident here. This said future
ideas and the development of current ideas will increase confidence.
A good first step with VIRGIN is buy publishing writes for this book offering
a $35,000 book publishing advance. I need this kind of tomorrow please.
Send the book to Sir Richard, in planning for a meeting regarding VIRGIN/SIENNA
(oh dear, the virgin Sienna), like the Virgin Mary, tears, more, happy
tears though.) VIRGIN/SIENNA UNITE and VIRGIN GALACTIC.
The Book gives the basics of the plan in a way that’s entertaining;
I’ve written it largely of myself in Marks character. So that’s
interesting as well, with a view to making the actual Film “The
social Network 2” The first got 4 Oscars, further academy respect
would come from the follow up being documented live. Maybe even cut two
some live footage on important milestones or fun stuff.
Well however it does, it will be very good PR for everyone involved and
excellent product placement particularly for your Space Ship. In fact
it would be awesome if we could go way out there in the film, show my
journey, fair enough but then go Into “New Sparta” and the
electric Cars (Coming to that soon, It’s a VIRGIN UNITE idea) Anyway.
Whilst that’s happening the whole self aware software fight betweek
FaceBook_S-World software Vs the Evil Candise Software. Then I think I
die (this usually happens early in my films) can’t write yourself
in a hero roll, that would be pretentious.)
Oh and every time I die, I fly or my body flies into the Sun on your Space
Anyway that would be the film or next two films, it would be a hilarious
twist, and then we can let HJK Films (Battle Star Galactica & Caprica)
make the TV series, 5 would be a good number. Note Caprica already has
very similar plotlines A Virtual World and the creator of the virtual
would becomes alive.
We can even try for 3 or 4 subseries, like Star Trek did and Tom Brockenheimer
does, he’d be good to talk to about this.
Anyway that’s a huge amount of Product placement for VIRGIN GALACTIC,
S-World, FaceBook but also the proposed plan for “New Sparta”
And with public appeal behind this plan it will make implementation more
Inside the series, we highlight the creation of a New City, called “New
Tuesday 21th June 2011 11.15 AM GMT
Still sick, but whatever I’m over it now!
I’ve had another idea for FaceBook or more to the point in my/our
presentation. Instead of showing 7 pages showing the different page layouts
and functionality S-World has. I’ll make them all connect together
and make it a dedicated page. Its easy enough to do in Flash, or it was,
Mikes trying to work it all out again, oh crap Action Script that’s
a head**** I was superb once. Well we will just have to do our best. Worse
comes to worst good old Dreamweaver.
In case you did not understand that, it will look awesome and be fun to
use. And if its fun, you get noticed, and that exactly the point, FaceBook
are probably like VIRGIN, you have to pass a good few teams of committee’s
before getting to the top. So by making a kick ass presentation we make
our message fun. (Have to find something funny of CRM page, something
to do with that chicken maybe, lol)
So we just got what looks to be a FaceBook page. Cut off Making the FaceBook
site look square, under the site we can have the text, nicely fading in
and out, grey or pink, I think Pink, but I’ll probably get creatively
Ok this definitely has to be made in Flash. This will take at least a
month, with only one programmer, as soon as I get my book advance we will
hire some more, actually, it’s a must that Tiny learns Flash.
Ok this money situation needs to be addressed sooner than that so, I’ll
have to send to VIRGIN before FaceBook. It also makes sense; as VIRGIN
will probably wish all departments to make a comment in there field of
expertise. I will highlight the first line on “The Spartan Theory”
All every one needs to do is concentrate on the theory from their own
field or industry” It is to be assumed that through some extremely
simple & logical ideas that all other factors are correct. This line
of thinking is to be continued until someone says they don’t see
this working in their industry. In which case that’s one of the
first people I want to speak to. But I can’t see that happening.
It’s all when all said and done very logical if not simple as a
whole; break it apart into pieces to be further developed by experts,
the goal. So long as half the profit from all companies goes to VIRGIN/SIENNA
Unite what do I care who else benefits.
16 industries, Champion the industries you think you can help in, set
up the companies, the way I think it worked is this.
Eventually it is desired that 16 very powerful companies are made, really
expanding profit wise and PR Wise at such a rate of nots, that there is
incredible demand for share, in all 16 companies. We Aution off +/-90%
of these companies over a 24 hour period, www.S-World.Biz/The_24
Hour_Stage_Spectacular. and www.S-World.Biz/The_Auction_of_the_Big_16
Hmm, I wonder if it would be better to just insert the documents, if face
for the full book definitely.
We need the press so they can be 50% full and hold an appeal, but save
S-World and PR & Film consortiums/companies all other companies’
shares can be diluted 90%, no, that will never fly 75% leaving 75% of
14 Consortiums to auction, or have with permission presold.
“Some time along the way maybe a year, the emphasis on the non profit
mainly charitable and reinvestment approach” to VIRGIN/SIENNA Unite
to Economic recovery. I have not mentioned the pre mentioned “Spartan
Theory” is an Economic Theory, its real name “The 21st Century
Global Ecological Experience Economic Theory. (EEE) and if you want to
read it, it’s first ever draught email S-Soledbu@hac.com Oh spooky.
Yeah I emailed all the clever people, Mensa, Gov Economics America, Nobel,
you know the usual crowd LOL (I quoted that to Anthony Rauba, hope he’s
ok) No one replied
But the first to get it was Harvard. And the invitation to debate it still
stands and associated business plans of course.
Ok I’ve gone on enough, Quite simply, During the bidding for the
14 Big 16 companies available we need to raise a minimum of $40,000,000,000
$40Billion, and you would really need to read the book about 10 times
before your qualified to even discuss this, but you will need to believe
me, it should not take long to get there.
We should get tax breaks as well due to the Non profit wing being central
to the entire project; said tax breaks will further increase desirability.
Eventually it will snowball, my personal opinion is an awful lot more
can be generated, but that can wait for a split in global franchises (i.e.
I think I put, Portugal, Spain and France together) they would split Portugal
+ Spain and France. In other words we create 16 new counties to bid on
and dilute 50% of all shares save S-World. This auction 4 years later
has the potential to raise Trillions. And I think few would argue with
Oh sorry I have not mentioned “New Sparta” and the Global
leagues, you will need to get that to get to Trillions, Ok so Auction
one we estimate will make a minimum of $40 Billion in both companies buying
shares in the Big 16 and public appeals by the press and celebrities and
just about everyone who is famous.
The Notes www.S-World.biz/The_
24 Hour TV Stage Spectacular
The date of the auction for the remaining shares in the BIG 16 is not
yet set. It will however start on a Saturday at 3PM GMT and finish 24
Each BIG 16 consortium will be geographically assigned a proportionally
equal region. For Instance “The British Isles & Viking Nations”
or “The Arabic States” 16 such regions will cover the globe
and these will be the homes of the “Global Leagues.”
At least one stadium per region will stage its own “24 Hour TV Stage
For regions where there are different countries, languages, religions
and cultures, we expect a number of different events to take place in
different stadiums, shown in their own languages highlighting their regions
arts culture and spiritualism.
For instance: “The British Isles & Viking Nations”: England,
Ireland, Northern Ireland, Scotland, Wales, Finland, Iceland, Norway,
There will however be 2 focus points.
1. The Main Channel for other broadcasters
(Sky, NBC, FOX, Multi Choice, Virgin etc): will see announcements of Global
Leagues, Huge Charity Donations, Economic Bailouts, alongside, the world’s
most famous and popular artists.
2. The Main S-World
Channel: Will see (With permission) a 24 hour Music Concert akin to Star
Wars meets Wood Stock vs. Glastonbury 1990, staged on the Sand Dunes of
The music on the main stage will (we hope) feature artists from The Cult
to The Doors, sung live by a combination of the original artists and “The
For those that could
get a little tired of the same style of music, on the other side of the
beach will be an Early 90’s Dance music tent and a number of fair
rides that will play, Reggae and other styles off music.
All through the night
a 1000 fire dancers will spin and fire fight along the seafront.
Entrance will of course be by invite only, plus township folk, and with
really a 5000 capacity at best but it will be an exclusive guest list.
liners and Super Yachts however will have 2,000 passes, to come in from
their yachts. We will at times perform from these Yachts.
We are approaching HJK Films, to create a 90 minute film of how it will
look, including the new buildings in (we hope) the rezoned land below
Chapman’s Peak, Hout Bay, and Cape Town.
HKL Films, CGI unit is amazing equal to any other. So combining that with
live footage, this film will be popular with Art Cinema’s and Network
viewers alongside S-World Viewers.
There will be a number
of dedicated S-World channels documenting this Exciting Art Film.
End of www.S-World.biz/The_
As you can see I plan to make quite a meal out of the auction and all
this maybe enough to make $40B maybe not, near definitely If Mark comes
on beard that’s for sure. But I have not mentioned the city yet.
Instead of doing a bit here a bit there with the money, we put it into
Greece, Greece is Fucked, and getting worse and that is unbalancing the
rest of Europe and thus the world. So by helping them Virgin/Sienna Unite
could rightfully claim to have steadied the worlds economy, and that branding
Instead of just loaning money to Greece, which is ridiculous, just worsens
the problem, we offer to buy 20 Square Miles or so in and around Laconia
IDEA: incorporate virgin media channels inside S-World, inside FaceBook
But they insist they allow us to help them buy developing my fundamental
networking of CRM’s Financial software, S-World even to their core
governmental economic software, so their economy can be monitored in detail
so as to be able to check growth in an area one is investing in, and obviously
if you have 10 such area’s you put more resources into the best
producing industries, also using the CRM to improve Greece’s customer
service and efficiency within their various departments will all go to
automating and improving there cash flow and seriously eliminate human
error, fraud and dubious expenses. The Greek people would like this a
This may sound a little far fetched, but its only software and considering
this is also the film plot” you really just have to open your mind
to the possibilities.
BUT, the concept of our software monitoring (not interfering in the slightest,
just offering advice on the data provided). is essential maybe not to
Greece’s recovery, the full plan will show that but Greece’s
subsequent rise to being one of the “Leading Economies of the World”
Its all good PR for us, and makes other countries desire to integrate
with our software. I like the name Sienna.Gov, but…
Ok so we have 30 Square Miles around Laconia. It’s pretty deserted
around there, but steeped in History, it is where Sparta was, and still
is, all be it with a population of 15,000 or so.
Before we do anything, we start to render a great city’ New Sparta”
and your going to have to read www.S-World.biz/Real_Estate
So instead of rendering a 300 Villa and Hotel resort, we render an entire
City. Really go to town, Amphitheaters and Coliseums, Statues to all the
Gods “In Gods Quarter” www.S-World.biz/Galactica2017
Make great lakes if possible near the mountains.
We split the 30 SQ Miles or so into 16 territories. Some Beachfront, some
Mountain. Each territory represents one of the industries, so now during
the auction their not only bidding for E-Commerce opportunities in S-World
and networking to S-World, the brand associated with VIRGIN/Sienna Unite
(hmm I like that caps layout) They are now also bidding for lots of Land
in the Next Dubai
The next Dubai because 20 Billion or so will be spent on New Sparta’s
Infrastructure, plus its in an ideal location between Europe, Africa and
The Middle East, excellent weather and its on the Med.
As mentioned the whole city will be rendered in S-World, so off plan investment
is writhe. And with that come the property developers. We make an easy
deal for them, for every 3 Houses you build, you build one in a setup,
near identical to the style of 3D Village www.S-World.biz/3D_Village
this is easily within there budget. What appears to be luxury housing
can be built very economically if all at the same time.
Ok these villa complexes are also fun like 3G Village, maybe not so much
fun, but fun.
Right and this is pushing the theory into potentially unworkable model
so we just say this is desirable not essential. That said bear in mind
if Greece says no, Spain may not.
We want “New Sparta” to be a Sienna Republic” self governed
self taxed, and so top act as in International republic with 16 represented
Anyway for this as an extra carrot to Greece we are going to house there
most disadvantages citizens in luxury villa complexes, and situate the
complexes within most developments. In the hope it will encourage social
integration between the rich and poor.
There are also penal reform ideas and intent to mass educate 16 to 23
year olds, partially on the sciences.
One thing I am dead set on though is the idea that fuel cars are not allowed
to drive within New Sparta and it’s powered by alterative energy,
and I hope you can see where we connect to VIRGIN Racing.
Further to that we also increase the success of Global Leagues in general,
as different regions involved do not have to travel across the world each
week. They just set up a base camp in New Sparta.
To further highlight New Sparta we will make many more games, many sporting
around how we accept the City to look.
Back to the Film/or TV series, be it an adaptation of The Social Network
meets Battle Star Galactica or just Galactica, or just an new film, we
get to show the pre written plans as a back drop to the series. Like this
book, makes the S-World business plan entertaining enough to hopefully
keep the readers interest, A Series will capture the world attention,
and as it all ends without human annihilation, it will make the public
see that S-World and VIRGIN/Sienna unite is attempting to move the population
to a better future. Regardless of weather we achieve all our goals the
public at large will be behind us, which in itself increases the likelihood
of New Sparta becoming a reality.
As I believe I said on the first page. We make films about what we wish
to happen then watch it happen.
All in all it’s excellent PR for a new economic theory. Simply if
you use half the profit from many companies working together for the betterment
of mankind, you will create a better world, and it is hoped eventually
the only companies that can compete are ones using a similar economic
At the end of the day, the whole VIRGIN/Sienna Unite chapter is a simple
branding exercise, and no matter how far it gets its good.
I could really go on, but I’m getting bored, which means your probably
For this whole chapter I seem to have been directly writing to Sir Richard
as he’s the branding expert and will have the most to say/debate/add.
Tuesday 21th June 2011 06.07 PM GMT
Really sick now :(
Zenda thinks she saw Caitlin at Pacalolo, not sure, slightly different
hair, but 2 blond girls, looking at her more than usual. Lucky for Zenda
she was looking gorgeous a solid 9, which is hard to pull of at 35.
What does this mean in the bigger picture, coincidence probably, but Caitlin
had not been seen in Hout Bay since her last run in with Zenda in October?
I’d figured the last thing Caitlin wanted to do was see me, so she
kept away, why the change? Maybe we can be friends.
A really nice Zenda is difficult to beat, and my affection for her often
rushes back when she’s nice, but my guard is up for a crash, and
subsequent go at me. Ironically it was this exact behavior that drove
Caitlin from devoted fiancée, to had enough.
The irony, Caitlin leaving me, had a big enough impact to near rid me
of crashing, so now I’m like a near perfect boyfriend, certainly
stable and upbeat , all be it totally skint.
I think I have a new objective as far as Caitlin is concerned. I just
need to make her happy and self dependent. There is very little chance
she would be with this Kevin dude if she had a choice, not from everyone’s
dislike of him. She’s trapped and if I can get her enough money
to stand on her own two feet, then help her develop a career, then I’ll
have made Sienna happy, she can then choose her own path without financial
constraints. What’s the saying about setting someone free, and if
they return it’s meant to be… they will return. If she can
freely choose her path maybe I can choose mine. One things for sure, all
in all she near definitely wishes she never met me, if that can be changed,
I have Karma. Do unto others and all that.
Free will. Logging
off, 2 sick :(
Back. Right lets write the first draught of the letter to Mark, the business
plan presentation to FaceBook. One page letter and attached “The
Social Network 2” Book.
Why only one page, getting someone to be bothered to read it. Really half
a page would be stronger, The attached Book and Link to both Our FaceBook
S-World flash mock up, will get there attention, its fun, its cool.
So to the letter
Introduction to Mark Zuckerberg and FaceBook
Welcome Mark Zuckerberg and FaceBook to Sienna, Sienna is a kind of spiritual
logic idea for software. (Well that’s what it will be in the film
scripts) Galactica 2017, Star Wars 7, 8 and 9, and closer to home, “The
Social Network 2”.
Dear Mark Zuckerberg and FaceBook, This is awesome, look at this quick
5 minute flash tutorial of how a virtual world, an e-commerce idea I’ve
been bouncing around sine 2000 can make FaceBook a lot of money whist
actually getting cooler : www.S-World.TV/FaceBook
But that’s just the start of it, here is an inspired business plan
that shows how to make even more money and be even cooler still. www.S-World.Biz
We have Bulgari, and are looking good for Armani and then we go for Valentino,
you may not be impressed by this but I’d say at least half the girls
on FaceBook watch Gossip Girl so they will be.
Next is VIRGIN, we approached 16 separate VIRGIN companies simultaneously
as we sent this letter to you. So it’s too early to gauge a reaction,
but one thing is for sure, If you asked Sir Richard Branson for a meeting
he’d come in an instant. Especially if, like I have asked for he
comes representing VIRGIN GALACTIC.
FaceBook, BVLGARI, VIRGIN GALACTIC, ARMANI, VALENTINO A good enough place
Hmmm I’m not happy with it but it’s a start, plus I think
id better go back to sending to VIRGIN and FaceBook at the same time.
I think the Gossip Girl thing was cute.
Back to Caitlin, I think its fair to say if Mark Goes for S-World she’s
due something for teaching it to me, she may not take money from me. I’d
love to put a condition about her leaving YKW but I learnt never to insist
on anything, it proves counterproductive, free will, and I suppose if
she can be happy and like her life again, I will be free from my obligation,
never leave a man behind kind of thing.
Wednesday 22th June 2011 09.05 AM GMT
Feeling better at last, not a 100% but 70% or so.
One trouble is that Mike is sick I think we’re going to have to
take some of the initial functionality out of the map, if we are to make
a presentation in 3 weeks or so.
I’m meeting with Andrew Lee at 3pm to chat in general and about
Bulgari, I’m looking forward to that. At the same time I’m
going to give this manuscript to Tiny to Edit, in essence correct the
grammar and highlight anything that seems either unimportant or may offend.
Hmmm, Shaun Westcott just BBM’d inviting me to a private party at
Blake’s on Friday, that’s unexpected, but very welcome. He
has no idea what I meant by “I thought you did not want to hang
out” wow its amazing how one and one can equal three or thirty three
It occurs that I’ve done 20 A4 pages since I started putting down
the ideas for the next presentation and I’m only half way through
the 16 plans for VIRGIN and who knows how much more stuff for FaceBook
I’ll come up with. Chances are we’re looking at another 15
pages or so, 35 A4 Pages 70 book pages is a lot of mainly technical data
for any reader to read. I’ll have to let the publisher know that
this is probably best edited to about 1/3rd to stop readers falling asleep.
Shaun Just BBM’d Cool Kittens, that’s nice; I replied “They
were but now there cats” LOL that’s the trouble with Kittens
you know. Caitlin and I adopted a stray that followed her in to our Bantry
Bay Villa, we called her Chelsea and fed had and gave her love. She got
pregnant and despite Caitlin creating many nesting spots, she decided
to have her kittens in the bed, it was messy. Well one went to Brinn “Jack
Black” one to Nicole (who had introduced me to Caitlin) “Lindy”
I believe. I’d pre picked the stunning “Nirvana” that
was a debated name for Sienna for a while, and Caitlin adopted “Tiger”.
I don’t mind saying I’m very disappointed in Nirvana, no affection,
just a food hound ? Tiger on the other had, sleeps at the foot of the
bed every night.
OK Finally VIRGIN MEDIA
PLAN 6: VIRGIN MEDIA
Dear Virgin Media.
Today we at S-World sent 16 different proposals to 16 different VIRGIN
Companies, for an overview look at www.S-World.Biz
we have also sent a proposal to FaceBook for the attention of Mark Zuckerberg.
We have a number of ideas we would like you to consider and give feedback
We have a number of Ideas for TV reality shows, not least “The Social
Network 2” the transcript of which has been sent to VIRGIN Publishing
Added to this we
will be filming the creation of a Spectacular Art Book and Film Highlighting
+/-35 of Africa’s most desirable locations, for BULGARI and most
likely Armani & Valentino. The crew and models will generally spend
a good three days at each location. Besides the Books and Art Film we
desire creating both a travel show and a TV Reality Show, which will be
highly entertaining. (Note the sponsors have editorial control)
We would like you to consider airing these shows we would also like you
to consider syndicating these shows to other broadcasters, if this is
something you do.
A number of other show’s are planned see www.S-World.TV/TV_Shows
The original and still main purpose of the website www.S-World.TV
is to display S-World a Virtual E-commerce & social networking World.
Back in 2003 Multi Choice (South Africa’s only Satellite TV network)
agreed to air an earlier version www.S-World.TV/CTG the
trouble without a GDS connection, we did not know how to make money from
it, so the project never got of the ground.
Eight years later and we now know how to make a lot of money from it hence
the 16 VIRGIN proposals, in essence to show its e-commerce versatility
in different industries. It is desired that VIRGIN MEDIA display S-World
as a digital channel. Tracking a commission of every sale or booking made.
Before we get ahead of ourselves, S-World is a way from completion and
it’s hoped FaceBook will become intricately linked. So the airing
of S-World itself is still theory.
Having a bouquet of S-World TV channels within VIRGIN Media’s TV
channels however is solid, and mutually beneficial, we get our story told,
the products get highlighted, and you get advertising and syndication
money, that we will split in some way.
Besides S-World & the Reality & Travel Channels We have created
an original Science Fiction script idea based around software becoming
self aware and not blowing everything up!
The idea has currently been written around 2 well known films “The
Social Network” and “Star Wars” however it’s a
stretch for either to consider making these films. A further script for
the Battle Star Galactica & Caprica series has a better chance, the
original Galactica 2017 script has now been modified to include VIRGIN
GALACTIC see www.S-World.TV/Galactica2020 Even if HKL
Films decide not to pick up the script, and it’s strong enough as
a stand alone series.
We’re not sure of your involvement in producing Movies and Series;
we would however like your input.
End of proposal.
Hmmm, I’m going to need Andy’s help with this. It’s
Ok but that’s it.
You know there’s an argument to going to HKL first, a simple letter
of interest from them would beef up that proposal. But that will take
time, hmmm. I’m hungry, no food in the house.
Also we run possibility of HKL talking to FaceBook before we are ready,
no bet to leave it for now. If all goes to plan Justin Berger gets asked
to a meeting with VIRGIN GALACTIC and FaceBook, that’s a lot more
powerful, than another script from another fan.
PLAN 9: VIRGIN PROPERTY
Well most of this is done, just refer to www.S-World.Biz/Real_Estate.
Wow that was easy, cool.
Hmm what next, I want a Pizza, hmm only 2$ in my wallet, that’s
not good ?
Wednesday 22th June 2011 12.43 AM GMT
Went to the office, explained the Face Book friends of friends idea, they
totally got it and totally love it, Awesome. Also now the Google adds
are back on the enquiries are back. Go figure. Cool I can afford that
Pizza after all.
Wow I just had a thought; the friend’s of friend’s idea came
from the FaceBook dating idea, that’s fringing hilarious.
Tiny is going to edit this book, then make 10 proposals for VIRGIN and
one for FaceBook, it will be interesting seeing someone else’s interpretation,
and will probably lead to important question’s asked.
Ok Tiny, off you Go LOL
Before I do, It occurred to me on the way over, that because I’m
skint, you may think me a bad business man, this is far from the truth,
I just had incredibly bad financial managers and spent 6 years trying
to install software that did not work, so I’m going to insert a
chapter that I thought to boring to include.
This said, after 30 odd pages of technical schematics, a bit of history
may break things up nicely
Reason for Cape Villas Debts, edit.
Thursday 16th June 2011 about 03.15 PM GMT
This is firmly down
to Ian Scott and BDO Spenser Stewart accounting, all be it Fatima Mohamed
and Ian Buchannan played there part. Let me explain
June 2007 Cape Villas debt balance - R1,000,000 after an extremely productive
year. Fatima Mohammed had claimed expertise in Pastel and Financial management
a year earlier when she took over. I bit the bullet and Hired Ian Buchannan,
who had 20 years experience and excellent references from a company with
a turnover ten times that of Cape Villas. After a month of Due Diligence,
R1.35 Million was found missing, either direct fraud or utter negligence,
We took our findings to the Police fraud squad, but they informed us,
we would need to pay a deposit of R300,000 to Price Waterhouse Cooper
to investigate. We did not have R300,000 so there was little we could
do, to add insult to injury the CCMA (Labor Union) made us pay Fatima
Mohammed R50,000 compensation for firing her for the fraud & negligence,
claiming fraud and incompetence is not a valid reason for dismissal. It
is no wonder over half of South Africa’s population lives in shacks,
the CCMA makes it near impossible for companies to operate efficiently
as employees know as soon as they have a job, if they then decide not
to work, they know they will be in for a big payout when they are fired,
and hence companies do not make profit and SARS gets no money.
Jan 2009 after 2 years of R5,000,000 turnover Ian Buchannan reported I
had enough money to buy a new Mercedes CLK AMG, and give my ex wife R250,000
which was to go to Charity. I exercised caution, bought and gave nothing,
choosing to invest in a new website that concentrated on Safaris, which
made sense as we’d been making good money by asking clients if they
wanted a safari and some did and R100,000 or so was made each booking,
I also now with financial confidence tried for a child with my girlfriend
Caitlin Howie and in March 2009 she was pregnant, we were overjoyed.
April 2009 a glum faced Ian Buchannan came to me and informed me he had
made a big mistake and instead of being R1,000,000 up, we were R1,000,000
down, fortunately he agreed to leave the company without compensation.
He again at the beginning of his tenure had claimed expertise on the Pastel
system, and whilst I’d never received a report, the team of three
had spent a long time inputting data.
Fortunately it was the year before the world cup and due to the Magazine
we launched, (which was a profitable endeavor due to adverting) we made
four bookings for the world cup in two months generating us just under
R1,000,000. Unknown to me at the time, these bookings were an anomaly,
and actually generated more money than we made in world cup bookings that
were made over the following 12 months.
One key to Cape Villas success was our customer service, after three or
four complaints in 2008 we had raised our game, I had ambitions of growing
Cape Villas into a Pan Africa tour operator dealing in the luxury sector
and partnering with VIRGIN and had studied Branding and the direct link
to customer service especially in the travel sector, more over when you
work with Conde Nast, you are open to a higher vetting standard, as one
single Complaint to Conde Nast Traveller ombudsman and that’s it,
no chance of official recognition, which was desired.
Every 2 weeks for nearly a year most of the team brainstormed improvements
which lead to about 100 or so ideas, which became the basis for the CRM
program, we tried to program Act a multi purpose CRM but there was only
one recommended programmer in South Africa and he was to busy, so we had
to hire more staff, this said it worked not a single serious complaint
since 2008 which lead to clients coming back every year and word of mouth
seeing agents and direct clients trusting Cape Villas, this did however
not increase turnover, it simply stayed the same, which was good as a
number of ex staff had left and started competing business, taking our
client database with them, there was little one could do about this, I’d
tried the legal route to stop this in 2005 only to find its extremely
difficult to make a case as clients who had signed affidavits to say they
thought they had booked through Cape Villas lived abroad and could not
be called to trial, two add insult to injury, the attorney who had milked
me for money and failed to get affidavits from villa owners before sending
the legal papers which lead to scare tactics from said ex staff making
all owners back down, ruining the case. As soon as I hired the lawyer,
I had a phone call from a notorious gangster that had just come back from
a tour in Afganastan phone me up threatening me if I did not settle the
lawyer’s bill! Only in South Africa.
The trouble with hiring financial managers no matter what there experience
is they were un accountable for there actions, they really should make
a world wide law that qualified financial managers can face prison for
negligence, it would probably solve all global economic problems, companies
that fail, cant pay tax, governments cant afford to properly educate their
citizens, so incompetent workers plague a country, it’s a vicious
So I bit the bullet, I’d hire a top accounting firm, we tried Earnst
and Young, but they were not interested, so BDO Spenser Stewart, the 5th
largest in South Africa, and a meeting with Ian Scott, either their most
senior Cape Town employee or close to. He was incredibly keen, Cape Villas
were the celebrity agency and as such were glamorous, it’s such
a shame polygraphs can’t be used in court because the following
conversation he will of course deign, it went like this.
I went on and on and on and on, about the utter inefficiency of previous
financial managers, two main points, firstly the seemingly utter passion
for accountants to go over past data to try and find previous mistakes,
I said at least 5 times, the past is the past and my experience with the
police had shown even if you do find fraud, the police were going to charge
hundreds of thousand of rand’s to investigate and even if you get
a conviction, the money would be gone. I simply wanted mistakes to stop
happening in future, mistakes like double payments.
One of the reasons for our Zero complaint record was a combination of
three things, firstly we eliminated burglaries by only using houses with
top security and had educated the staff in teaching the guests about alarm
systems. Secondly we had implemented a double check system, the day before
a guest arrived a sheet of 200 or so check boxes needed to be filled in,
any problems were addressed, sheets were checked my management. The same
operation was performed in the morning before arrival. Thirdly as we managed
30 houses or so if a guest was dissatisfied for any reason we had the
ability to move them. The trouble was the financial team would forget
to reverse the payment to the initial owner, great. There were many other
types of mistakes to be made.
The other instruction I gave was the need to have the finances run and
double checked my Software, pastel software was recommended. During this
10 minute lecture on what to do and what not to do, I got quite irate.
Ian Scott laughed off my fears and I was reassured by his confidence.
He further was very keen to take a personal roll as a business consultant,
working on improving all system and profitability of the company. I was
pleased, the answer to all my problems at last. One last thing I mentioned
was the reason I’d bit the bullet and gone for an accounting company
of such size and hourly rate was accountability, if they messed it up
I could sue them. Of course what I did not take into account was if they
milked us for every penny to the point of bankruptcy I would have no money
to sue them. :(
And that’s exactly what they did, we had averaged $500,000 a year
turnover, we were $100,000 in the red. There was a very simple solution
that when I finally took full financial control a year later I implemented.
Outsource the property management division, it would have made no difference,
we made our owners twice the money other companies were and would have
remained exclusive booking agency. Quality would have improved as well,
as individual property mangers handling portfolios paid much more attention
than staff you could not fire for incompetence due to the previously mentioned
CCMA labor laws.
The property management division cost us $180,000 a year, with no income
and it created so much admin the accountancy bill including the dedicated
staff they made us hire was a further $180,000. Thus totaling $360,000
which was exactly the debt we were in a year after they took charge, plus
VAT which they had made no deductions for as the staff had not kept receipts
for the last few years. Much like lawyers are not paid to settle, this
accountant firm was not paid to fix our problems, rather make financial
monitoring so complicated it needed a team of six to monitor. The accountancy
system they recommended, Pastel was so complicated, it has cost $60,000
or so to install and then needed 4 staff to run it and not any staff,
qualified accountants that they of course provided.
Once it was finally installed and up to date, I just thought to do a double
check on them, a guest had been moved, cost to owner $5,000 and of course
they had not reversed the payment to the first owner, they had become
so reliant on this new system they had become slack on the spread sheets
and the new system was not designed for my industry so did not allow for
double payments, either that or they had not programmed it correctly.
So $180,000 spent on a system that did not work and $180,000 wasted as
they did not advise me how to properly run a business as if they had they
would have no work. The bottom line in business is exactly that, the bottom
line, you can not forecast income, especially in a recession, but you
can forecast what you pay. In December 2009, 7 months after they had taken
full control of Cape Villas finances, costs were $100,000 a month an increase
from $70,000 when they took over. In April 2010 I fired them, they were
paying themselves out of money that was due to owners. I took financial
control, and spoke to the owners telling them of our troubles, most were
understanding. 14 months later and costs are now reduced by 2000% $100,000
a month to $5,000
Before I go on, id just like to point out the ruthlessness of Ian Scott
and BDO, not content of milking us and in essence fraudulently paying
themselves out of Owners money. On August the 3rd 2010, 2 days after Sienna
had died, he phoned me on my cell. I said, hey Ian I’m really not
up for talking right now my daughter just died, he said, I know, in a
less than sympathetic tone, he said, words along the lines of Listen Nick,
you owe me money and I’m going to get it. Further two this, he said
the staff member he had put in the Financial Management position of Cape
Villas, was now working for his firm and had signed an affidavit to say,
I had deliberately changed trading companies to avoid paying them, he’d
signed an affidavit and I could go to prison for what I’d done and
he’d see to it that I did. This was utter crap and he knew it.
I’m a moral guy It would be pretty easy for me to go back to the
UK and consult for travel companies, creating magazines for them keeping
the profit, it was something I learnt from Liam from Quintessentially
and seeing as when it came to magazines I was a one man show and my father
also had experience. But I had a moral obligation, to the owners of the
villas, more over the guests, and to SA Tourism in general.
For the travel brand we were creating hopefully for VIRGIN “Experience
Africa” we needed what is known as a SATSA license, what this did
was insure all your bookings so if a company went down, all the guests
would receive a full refund, as soon as we had got our license, mid 2009
we stopped trading in Ravenscoe Properties and traded in LV Africa, so
as all bookings for guests were protected. Should Cape Villas have gone
down, it would have been a PR disaster of note, I’d seen smaller
companies go down and hit international news, and with the world press
focused on SA due to the world cup, it would have made big news and substantially
damaged trust in SA travel companies across the board.
Ian Scott fully knew this, he’d even set up the company specifically
for this reason, to lie and blackmail someone 2 days after their daughters
death. I don’t believe in hell, but what do I know, if there is
a hell he’s going to burn in it for eternity. I also hope when this
book comes out the people of SA hound him and hound him, picket his house
and work and egg him daily. I’d certainly expect all clients of
BDO to leave, and I’ll be lobbying for a full investigation of their
practices and if its found Ian’s actions were company sanctioned
all of their directors be fined and or imprisoned. The way I see it, and
few would argue, his actions created such immense pressure on me, I became
and impossible persona to live with, which if not fully, certainly was
a major contributing factor to my and Caitlin’s split, and had we
not split, life would be different. I for one am absolutely 100% sure
if not for Ian Scott, Sienna would be alive today, and I will never ever
stop until I receive justice.
Note: mention the initial “preferred Browser for daily life”
mention on the first executive summary now potentially being FaceBook